In the current Fall 2008 issue of the Rotman school magazine. They have another article that I think provides support for the work that we are doing in this software development project. Entitled "Capital vs. Talent, the Battle Rages On" it has some very sound ideas, so lets dig in.
The article argues through a quick review of some of the recent history of how industries have lost some of their value through a rise in the talent that makes the firm operate. Noting that capital has not been able to effectively deal with talent costs since Warren Buffets days at Salomon Brothers. A few decades ago Buffet removed $110 million from the bonus pool of the managers, and as a result created tension between the ownership and their management. This eventually led to the talent moving from Salomon Brothers and the rest as they say, is history.
Today similar issues are systemic throughout the business world. Warren Buffet's recent investment in Goldman Sachs came with agreement of the "C" class executives to limit sales of their shares to 10% of their holdings until 2011, or when Buffet realizes his investment.
The CEO and the Wall Street brokerages have received ever increasing pay and at the same time derision from most people. Why are they entitled to so much compensation? I have recently written about the Piggies consisting of the four mid sized oil and gas companies. These pigs have granted themselves up to $3.3 billion of "in the money" stock option compensation, which I calculated just before the down draft of our current markets took hold. These points go toward how I see the current systems, and particularly the financial systems, are failing in a manner that is somewhat consistent with the former Soviet Union's collapse.
That is to say, you get to a point where the efficiencies of the way things are done begin to breakdown. The speed of the bureaucracies are woefully incapable of addressing the issues and the pace of business. Particularly the market demands of an innovative oil and gas producer. Soon the volume of resources are not able to address the needs and the breakdown begins it's downward spiral.
This is what is happening to our systems today. The problem that is unique to this time and place is that economies are dependent on high levels of division of labor. Without the efficiencies of those systems available to us we are relegated to manual systems. And we can't replace the old systems with anything new, as those systems like this software development project, have not yet been built.
The article in Rotman writes;
From giant pension funds to small retail investors, capital has increasingly lost its patience with talent, whether it be CEOs, fund managers, lawyers, investment bankers, athletes or actors. Capital is particularly upset because it really liked the previous world – which crested for it in the 1960-to-1980 period and has headed downhill ever since. The truth is, capital is no longer the undisputed ‘scarce resource’ of the economy, and accordingly, its bargaining power has dramatically waned. p.5
This stating that management who controls the company has taken care of its own interests, and forgotten the other stakeholders in their decisions.
As a result, capital will increasingly find itself in a negotiation with a wide variety of its employees, with each dedicated to finding out exactly how much he or she can extract. Instead of feeling like it is getting a fabulous deal from its best customer service representative (CSR) – who currently earns the standard compensation package for CSR’s – capital will find itself paying top dollar to keep that fabulous CSR engaged. However, anyone from the talent side who has a desire to plum the depths of ‘how much’ rather than ‘enough’ needs to heed certain rules of value maximization. p. 6
Here we have in a nutshell the importance of this software development project. The talent to run the oil and gas industry is independent of the producers that engage them. Recall the competitive advantages that a producer firm is concerned with is their land base, and the capabilities in terms of its science and engineering. The administration, reporting and compliance attributes traditionally handled by an ERP system are a cost of business that does not serve to increase the producers competitive advantage.
However, the competitive advantage that People, Ideas & Objects has as its objective is to provide the oil and gas producer with the most profitable manner in which to operate their land base and capabilities. This point drives the fundamental nature of the changes that we are seeing. A move away from growth to capturing value, and from processing transactions to designing transactions to optimize that value. Please review the
Accounting Voucher module to see how these attributes are implemented in People, Ideas & Objects.
The article then goes into a detailed description of how talent can maximize their value.
Achieve and Maintain Distinctiveness
Thus it is important for talent to thwart any attempts to simplify or codify the knowledge structures underlying the talent in question. The more the basis for talent development is heuristic in nature -- i.e. based on experience and judgment – and the less it is algorithmic i.e. “I studied the manual” – the better for talent. Putting up barriers to the replication of its distinctiveness is critical to the maintenance of talent differentiation. p. 6
Very difficult to do when the systems that exist today are set in concrete and not able to adapt. What is needed is the users of the People, Ideas & Objects software application have a dedicated software development capability available to capture the "experience and judgment" of the users.
Establish the Clear Line of Sight to End Customers
The key is for the talent to make sure that the customer can see and appreciate its contribution to the value proposition, because then the customer will induce capital to acquire the requisite talent -- often with little regard for the cost. p. 7
As the head of People, Ideas & Objects I have the user clearly established as my customer. And I know that the user has the producer clearly identified in their sights.
Attach to Deep Pools of Capital
Talent positions itself as absolutely critical to all aspects of the business, and in doing so, it attaches itself irreversibly to the pool of capital that leverages its activities. p. 7
Capital, the difficult part. The oil and gas industry has several trillion dollars in annual revenue. It is an industry that will be learning more in the next few years then what it learned from the past 140. Having a dynamic capability to support this industry will provide value to those that are able to make the producers the most profitable. Work involved in developing the software for People, Ideas & Objects allows the users to earn some of their revenue from People, Ideas & Objects, but their revenue is also from the producers in which the users provide their services.
In terms of revenue I also assess the producers a fee for use of the system, in which goes to pay the developers, project managers, account managers and users.
Develop Creative Extraction Formulas
To specify what may be a creative solution for the users in extracting their value from the producers, I fear that I may limit the creative aspect in an area that is not my business. You can also see with
my recent post where it is clear that I am going through the process of identifying the sources of revenues that I need to finance this development. The users should consider these same issues and develop their own service offerings and revenue solutions.
Defenses for Capital
After all they are our customers. And we don't want to repeat the same mistakes that the current management has done in killing their golden goose, the oil and gas investor. However it will also be worthwhile to see how investors may try to mitigate the effect of an environment that we are building in this community.
Maintain Closer Involvement
It will be the darkest of days that capital is completely uninvolved in the enterprise. p. 8
Well it certainly seems dark doesn't it. I have suggested a means to resolve this with my recent publication of
what an oil and gas investor should do. This will accelerate management's demise forcing them to place the firms assets on the market for sale. Once there the investor can buy the actual property and actively manage it through the People, Ideas & Objects software and its
Community of Independent Service Providers.
Commoditize Classes of Talent
Sorry that train has left the station. The need to commoditize talent I think is understood to be in the best interest of investors in most other industries. But in a dynamic oil and gas environment the investor is going to want to have the talent that can roll with the punches. That is what is clearly being offered in the People, Ideas & Objects software and Community of Independent Service Providers.
Build Talent-Independent Assets
Here the authors are suggesting that investors dabble in other businesses that are capital intensive, and hence reduce the influence of talent. I don't understand this point, but I can assure you the oil and gas industry will remain dynamic for the next 100 years and the attitude of the investor needs to cooperate with the talent in order to A) make the transition from the bureaucracies and B) motivate them to build and deliver the systems and services that will accommodate innovative producers.
Collectivize to Fight Talent
I won't address this point as I think that the article captures the right spirit but may be tactically trying to optimize the relationship in the investors benefit. And although that has happened throughout the last century, I fail to see how it could be done today. We all need each other. Its management that we don't need. The attitude of the article appears focused on not allowing the same problems with the bureaucracy re-occurring.
If you are interested in this development please follow the process
here to make application to participate in the Preliminary Specification. If you are aware of some investors in oil and gas that fit the description in this post, please forward the URL to them and encourage them to participate in making this development real. And please, join me here.
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