Langlois Personal Capitalism Part II
This positive role that the bureaucracy can provide is based on the realization that change can be a top down decision. In this post Langlois argues there are two alternatives for change. Through charismatic authority or as a top down decision. For the bureaucracy to fall on its sword seems to be a tall order, however, other miracles have allegedly happened. Funding of this project is the step that would need to be taken in order to initiate top down change. I'm not holding my breath.
That leaves us with charismatic authority as Langlois describes it.
This is so because charismatic authority solves a coordination problem in a situation of “chaos” in which rights, roles, and responsibilities are in flux. All participants would prefer some structure or constitution; but the costs of coordination are high, as each is willing to constrain himself or herself to a new order only if many others simultaneously agree to do so. Charismatic authority cuts through these costs and establishes a structure, which then presumably evolves in a Weberian way as stability is achieved. p. 37People, Ideas & Objects have published the Draft Specification as the structure for participants in this project. This is the beginning vision of how the energy industry could be structured to facilitate innovation and speed. The ideas contained within the vision enable people to see their potential rights, roles and responsibilities in the industry. From there they will be able to build the systems they will need to do their jobs in this new environment. If cutting down on the costs of coordination is the objective, I can see how this vision enables the people to begin working constructively towards fulfilling that vision.
I am appreciative of Langlois' point about "as each is willing to constrain himself or herself to a new order only if many others simultaneously agree to do so". It would be difficult without the Internet to organize the volume of people needed within these communities. I've always assumed that the numbers of people wanting to contribute would only do so when it was deemed safe to do so. The bureaucracies are particularly difficult towards people who are willing to be the first to step into an "unauthorized" area. Protection from the bureaucracies actions are our first priority.
By using the Joint Operating Committee as the key organizational construct of the innovative oil and gas producer. We align the firms ERP systems with the legal, financial, operational decision making, cultural and communication frameworks of the global oil and gas industry. Therefore the Draft Specification resonates with the ways and means that the industry operates naturally. This natural way provides People, Ideas & Objects with an advantage in that people can see that the vision of the Draft Specification provides what Langlois calls "cognitive leadership".
The “constitution” in demand in a world of change is a cognitive one. Those who need to cooperate in such a world need to share a cognitive frame or system of interpretation in order to orient themselves toward one another’s goal’s and actions. The entrepreneur provides this orientation through what Witt calls cognitive leadership. p. 37In addition, much of the Draft Specification provides new metaphors for how the system will integrate with the natural way of the industry. Metaphors such "marketplace" modules and the Military Command & Control Metaphor provide the users with an understanding of what is being created. These are the primary reasons that these developments should be funded.
Oil and gas is based on the partnerships that are created to manage oil and gas assets. These Joint Operating Committees are systemic the world over and are an inherent part of the nature of the business. Multiple ownership is a necessity derived from the desire to reduce risk and the aerial extent of physical assets. Operational decision making is determined based on each contracts "Operating Procedure" which is a codification in the regions culture. It is here that Langlois brings up an interesting point regarding the decision rights in incomplete contracts.
More recent economists tell a similar tale. In the work of Oliver Hart (1989), the necessary incompleteness of contracts in an uncertain world requires the existence of a residual right of control — that is, a right to make decisions in circumstances unforeseen. The ownership structure of production turns on whose possession of that right minimizes the sum of production and transaction costs. p. 39In a separate post I noted that we will use the technologies that are available to us to make these operational decisions better and faster. Having each of the companies representatives on the JOC participate in an interactive video conference to determine the decisions that need to be made is part of the Draft Specification. Since we are providing the oil and gas industry with a much needed software development capability. These decisions being made can be documented and implemented during the conference in real time with the appropriate AFE's or work-orders being dispatched based on the voting and decisions being made. This is one of the key areas where I see the performance of the producers being able to make the decisions in the time frame in which they are expected.
I want to turn now to the last point in Chapter 3 "Personal Capitalism" and discuss the fact that innovation requires that firms take on characteristics of marketplaces. In this next quote, Langlois reflects on the impact that American watch manufacturer Waltham posed to Swiss manufacturers. Waltham was able to increase the quantity and quality of American watches to a point where they seriously challenged the Swiss manufacturers. The key point is highlighted in italics.
In the specific case of watchmaking, the fragmented Swiss industry responded quickly to the American threat. “In spite of some inevitable resistance,” Jequier (1991, p. 326) tells us, “the spirit of enterprise asserted itself”; and assemblers began building new factories and introducing the same kind of machinery as the Americans. In 1870, three quarters of the 35,000 employed in Swiss watchmaking worked at home; by 1905, only a quarter of the more than 50,000 workers did so (Jequier 1991, loc. cit.). Nonetheless, when Switzerland regained the technological and market lead toward the end of the nineteenth century, it remained far less vertically integrated than the American industry; relied far more on outwork; and comprised thousands of firms to the dozen or so in America (Landes 1983, p, 323). Meanwhile, Waltham’s highly integrated structure proved far less conducive to the routine administration of its operation than it had to bringing that operation into being, and the firm virtually collapsed under principal-agent problems (Landes 1983, pp. 329-334). Even its better-run competitors lost ground to the Swiss. Indeed, both Waltham and Elgin, Waltham’s long-time domestic rival, are now Swiss owned. p. 42Key to the Draft Specification is the division of labor that is needed in order to increase the economic output of the oil and gas industry. The Military Command & Control Metaphor provides for a pooling of the resources from the firms represented in a JOC. Eliminating the redundancy built in each firms silo of technical capability. The eleven different modules of the specification provides for an enhanced division of labor. And finally, the division between "market" and "firm" is a further division of labor. Within this framework, the People, Ideas & Objects software development capability, and the Community of Independent Service Providers will be able to define ever greater divisions of labor for the producer firms that subscribe to this project.
The first, and most obvious, point is that it was an outside individual, not an organization, who was responsible for the reorganization of the industry. Lazonick is right in saying that genuine innovation involves reorganizing or planning (which may not be the same thing) the horizontal and vertical division of labor. But it was not in this case “organizational capabilities” that brought the reorganization about. It was an individual and not at all a “collective” vision, one that, however carefully thought out, was a cognitive leap beyond the existing paradigm. If SMH came to possess organizational capabilities, as it surely did, those capabilities were the result, not the cause, of the innovation. p. 46It's this next quote that I find the variety of contradictions. The bureaucracies are all about centralization and we are talking about moving the majority of the industry into the market definition. This requires the bureaucracy to voluntarily say so long. Something that this projects history has shown, the bureaucracy won't do.
As I have argued elsewhere (Langlois 1992b), the benefit of centralization lies in the ability to bring about change, not in the ability to administer existing structures. p. 47If the bureaucrats need further justification for their self selection, I recommend the following.
Nonetheless, innovativeness requires more than mechanistically searching for new routines. In Hamel and Prahalad, it essentially involves forcing the firm to take on more of the characteristics of a market: it must develop the kind of genetic diversity Friedrich Hayek praised. “In nature,” they write, “genetic variety comes from unexpected mutations. The corporate corollary is skunk works, intrapreneurship, spinoffs, and other forms of bottom-up innovation” (Hamel and Prahalad 1994, p. 61). In the end, however, they, like Crozier, realize that the most radical kind of change must come from the top down: it requires a Schumpeterian entrepreneurial vision. “Top management cannot abdicate its responsibility for developing, articulating, and sharing a point of view about the future. What is needed are not just skunk works and intrapreneurs, but senior managers who can escape the orthodoxies of the corporation’s current ‘concept of self’” (Hamel and Prahalad 1994, p. 87). Example? Nicolas Hayek’s “crazy” vision that the Swiss could manufacture cheap watches competitively with the Japanese (pp. 98-99). p. 49and
Indeed, one might argue that, the farther an innovation is from the ken of existing firms, the more likely it is that the innovation will be instantiated in new organizations. p. 49It's now 2010 and it feels like, as a result of the bureaucracy, that we will be arguing the same points in 2020. The deliberate nature of building organizations has to consider that we need to build the systems that define and support those organizations first. Without software, there is no change. Without cash, there is no software, and the bureaucracies are not going to fund these developments. And therefore, here we stand.
Whether Schumpeterian entrepreneurship operates from the top of an existing organization or in the creation of new ones, the same conclusion seems unavoidable. The charismatic authority and coherent vision of such entrepreneurship remains an inevitable part of capitalism, however modern. For reasons that have to do with the nature of cognition and with the structure of knowledge in organized society, some essential part of capitalism must always remain personal.Our appeal should be based on these eight "Focused on" priorities and values of how better the oil and gas industry and its operations could be handled. They may not initially be the right way to go, but we are committed to working with the various communities to discover and ensure the right ones are. If your an enlightened producer, an oil and gas director, investor or shareholder, who would be interested in funding these software developments and communities, please follow our Funding Policies & Procedures, and our Hardware Policies & Procedures. If your a government that collects royalties from oil and gas producers, and are concerned about the accuracy of your royalty income, please review our Royalty Policies & Procedures and email me. And if your a potential user of this software, and possibly as a member of the Community of Independent Service Providers, please join us here.
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