Effective March 1, 2006 we will be launching our marketing strategy in the Calgary area. Our resources are limited so this will be a low key, but highly effective local 4 month program. The purpose will be to build off the entries in the blog, and get some people commenting. Although it has only been two months I feel that the content value is high and we need to start raising the profile with the producers.
This higher profile, I expect, will start the flow of some donations and this experiment will become a defacto operating company. We are more or less limited to the local market at this time due to financial resources. Hopefully we will have some good news soon in which we are able to expand our geographical scope, because Genesys is a global oil and gas solution.
Some time during the month of March we will begin to see the blog fall within the google search results. I will also report the site to yahoo! and other major search engines to build traffic that way as well.
I am very pleased with the quality of the topics being discussed. I foresee no change in this quality as there are many things that need to be decided upon, discussed, researched and communicated through this very effective medium. In terms of content we have only begun. The source of interesting things happening in oil and gas, and in technology, are providing ample writing material.
We have now made some additional decisions regarding the technical architecture. Please review the data located here; some further justification of those changes are as follows.
- Moved to the Ingres Open Source database. I was concerned with Oracle and IBM's commitment to BPEL. I don't think BPEL should be used in a service oriented architecture.
- Elimination of AJAX and all but one dynamic language used in non-production code.
It is therefore necessary to continue with defining the architecture as a pure system. Moving the PPDM into our design alleviates many hours of excellent work done by those people. However, the joint operating committee is just to unique to retrofit a design that was prepared for silo'd organizations. The financial resources budget for the PPDM membership has therefore been moved under the w3c standard, and will be investigated as to what the cost implications of this move involve.
As in February's report, the objective of this months report is to start the development process with some tools and infrastructure.
- Revenue to the end of February: $0.00
- Sun Grid The first thing we need is a home for the code. The grid provides everything we need in this instance, and the Grid that I selected was Sun's. At $1 per processor hour, a very affordable way to secure the resources we need. I think that our first years requirements would be amply satisfied with 10,000 hours of processing for the remainder of 2006 calendar year. Total requirement = $13,300
- PPDM (Public Petroleum Data Model) Makes our development life a little easier through a standard database model. Fortunately we have projected revenues of < $1 million, therefore, our fees for membership to access the data model are small. Total requirement = $CANCELLED see note above.
- Ingres Open Source database and part time DBA, Total requirements = $57,500.
- Collabnet. I would like to have a generous budget for this critical tool. Provides the code management, community process, project management and issue management. Budget includes tools, appropriate setup and consulting services. Total requirements = $34,500
- General and Administrative, first 6 months of operation Total requirements = $69,000
- Membership in W3C Total requirements = $9,500
- Total Capital and Operating costs estimate, first half 2006... $184,000
- Sponsor, producer, and user commitments are all accepted.
- Please recall that this community is and will be supported by the producers. Based on an annual $ assessment per barrel of oil.
- For 2006 the assessment was fixed at $1 per boe per day per year.
- A company such as Encana in Canada would therefore be expected to support the community to the tune of $700,000 for the 2006 calendar year.
- These Monthly Business Report budgets are being proposed as a pay as you go basis for 2006 to support the community and ensure the community develops in the manner that is expected.
- Your donations are greatly appreciated, no donations means no work is being done.