Aberdeen has it right.
"He (the master gun maker) purchased material from the barrel makers, lock-makers, sight-stampers, trigger makers, ramrod forgers, gun furniture makers, and if he were engaged in the military branch from bayonet-forgers. All of these were independent manufacturers executing the orders of several master gun-makers. Once the parts had been purchased from the "material makers", as they were called, the next task was to hand them out to a long succession of "setters-up", each of whom performed a specific operation in connection with the assembly and finishing of the gun. To name only a few, there were those who prepared the front sight and lump end of the barrels; the jiggers, who attended to the breech end; the stocker's, who let in the barrel and lock and shaped the stock; the barrel strippers, who prepared the gun for rifling and proof; the hardeners, polishers, borers and riflers, engravers, browner's, and finally the lock-freer's, who adjusted the working parts." Slide no. 1The individual is the key to the organization of the market. No companies, hierarchies, corporations or bureaucracies. Just individuals and markets. This is how I see the energy industry developing further in the future. More of a movement away from the silo'ed BP, Shell, and Exxon's to rely on the individual capabilities of the market. Certainly there will be BP, Shell and Exxon, however, their ownership and development of their reserve and land base will be their key concern, and how to employ the market towards their objectives will be how they achieve them. They key to their capability will of course be through their participation in the Joint Operating Committee of each property.
What we have here in the barrel maker example is a division of labor that is very fine. And this division of labor would provide the gun making industry with production volumes that would exceed the productive ability of the group of individuals acting independently. A further division of labor is how the oil and gas industry will increase its capability, throughput, and growth necessary for the commodity markets demands.
Reading now from the Economist about the state of affairs in British oil and gas, they note the following regarding the headquarters of Aberdeen.
"Yet even though oil and gas output is declining the local businesses that have sprung up to support it have bright prospects. The North Sea was one of the earliest offshore oil basins to be developed. Many of the technologies needed to produce oil from underwater wells - especially in the difficult, gale prone waters off the British coast - were developed in Scotland. Around 90% of oil industry workers are employed not by the big international companies such as BP or Total that operate the fields but by local businesses."I want to state, what I see for this software development project is this software being built for the industry that includes Calgary, Houston and Aberdeen. These three centers will provide the European and North American industries with both the supply and demand for energy on a go forward basis. Houston has had a traditionally more global role in the energy business, but I am of the opinion that they have seen their people, assets and capabilities somewhat repatriated through the variety of nationalizations, in Venezuela and Russia, and China and the Arab countries adopting a more progressive attitude. An attitude that they will develop the capabilities to manage their industries for themselves. That American technology is better, but they choose to use their own resources for the long term.
Aberdeen is seen in this example as more capable, as the Economist article points out, in offshore operations, Canada in EOR, Heavy Oil and remote gas, and Houston filling in where its size and capabilities, particularly financially, are required. These three cities will operate in the Atlantic, Pacific, Gulf of Mexico, Mexico, Canada, the U.S. and the Arctic as their base. Versus Russia, China and the Arab countries will co-exist with little or no transfer of knowledge or capabilities between the two disparate groups, yet both will market their commodities to the highest bidders.
As the Economists article best reflects, Aberdeen may be the most able of the three to meet their needs through the "market" and less through the "firm". The latter two cities, Calgary and Houston, needing a more radical reconfiguration towards the market. Markets made up of individuals.
Technorati Tags: Genesys, Firm, Market, Langlois, Cluster, Capabilities, People