Yesterdays blog post discussed the need to have the user of the Research & Capabilities module of the Preliminary Specification, be mindful of the division of labor and specialization as they relate to what we call in the module, the “marketplace of ideas”. We also discussed the role of the division of labor and specialization in expanding the output of the oil and gas industry. And how software is the means for us to get there. This blog post will talk about the interface the Research & Capabilities module will need to implement in order to enable the expansion of the division of labor and specialization in the marketplace of ideas.
We learned the process in which the division of labor was expanded was by what Professor Richard Langlois called “gap-filling”. When a job that wasn’t being done before, is then determined that it should be done, is filled with a new person to do that job, that is the division of labor expanding. This process of “gap-filling” can be in the form of both products or services and therefore relevant to the “ideas marketplace” that we are discussing in the Research & Capabilities module of the People, Ideas & Objects Preliminary Specification.
The user of the Research & Capabilities module, and this would apply as well to the Knowledge & Learning module, would be at the leading edge of where the gaps in the industry were showing. Whether that was in a process or in a product offering the user would generally be one of the first to realize the deficiencies in the markets offerings. And those could be deficiencies of what are required by the oil and gas producer, or in the case of the Knowledge & Learning module, the Joint Operating Committee.
Recall the “ideas marketplace” of the Research & Capabilities module provides the opportunity for people with ideas to publish those ideas and earn the rights to them by their publication. It is an industry wide publication and is a source of information as to what is happening in terms of research & development throughout the service and oil & gas industries.
What I see for the interface for the “gaps” is a similar publication site in the “ideas marketplace” of the Research & Capabilities module. That is a listing of the gaps that are seen as product and service gaps prepared by the producers and Joint Operating Committee users of the module. When these user’s see a gap they fill out a web page that details the description of the gap in fairly clear language. These gaps providing an understanding of the outstanding need that the producers are realizing in the day to day management of oil and gas.
People looking from the service industry side can see some of the needs that are being expressed by the producers in terms of services and products they need. Some of these products and services are already in the market, could be available in other geographic regions, or are available with a small modification of an existing service. Or, alternatively if there is a strong expression of need then new products and services can be configured. The market can respond when information is available to provide those that need it.
This two way communication providing each others side of the industry with information that is of significant value in terms of configuring solutions for the innovative oil and gas producer. The gap filling interface can be scrubbed of any proprietary company information so that it is generic in terms of who established the need.
This all sounds like a maybe we’ll try it type of situation where the technologies capabilities have preceded the need. I think not. On the one hand you have the entrepreneur willing to actively participate because they will earn the rights to their ideas. They will also earn those rights in a forum that is dedicated to the marketplace that is for those ideas. Secondly, you have the user of the Research & Capabilities module expressing a need for a product or service to a group of solutions providers in a somewhat anonymous manner. I think for these two reasons this marketplace will be very active and realize very high participation rates.
The one limiting factor to the active participation to this marketplace is the current attitude of the producers towards the ownership of Intellectual Property. We have documented on this blog many times that this must change if the willingness of the entrepreneurial problem solving is to be unleashed in the marketplace. To solve the big problems in the oil and gas business requires the big ideas to be developed. No one is going to spend the time and effort to do that if the industry is not going to respect their rights once someone has earned them. It is time for the producers to make this change.
For the industry to successfully provide for the consumers energy demands, it’s necessary to build the systems that identify and support the Joint Operating Committee. Building the Preliminary Specification is the focus of People, Ideas & Objects. Producers are encouraged to contact me in order to support our Revenue Model and begin their participation in these communities. Those individuals that are interested in joining People, Ideas & Objects can join me here and begin building the software necessary for the successful and innovative oil and gas industry.
Please note what Google+ provides us is the opportunity to prove that People, Ideas & Objects are committed to developing this community. That this is user developed software, not change that is driven from the top down. Join me on the People, Ideas & Objects Google+ Circle and begin building the community for the development of the Preliminary Specification.