21st Century Marketplace Service Providers Sec 2 - Part XXXVIII
- Producers Continued
Price Maker Strategy
In this section we look to describe the role the service providers play in ensuring producers achieve and maintain their renewed cultural objectives of reserves preservation, performance and profitability. Synallagi prepares monthly standard and objective financial statements for each and every Joint Operating Committee. In addition this would extend to each well within the Joint Operating Committee. These are used to determine whether profitability has objectively been achieved and if so production continues in order to maximize their assets value and ensure any losses do not diminish earnings. In summary that is our price maker strategy or decentralized production model.
The precision, accuracy and the timeliness of the information prepared by the service providers is a core principle of the accounting profession. Service providers sit between the producer firms and our user community members who own and operate the licensed processes the service provider is currently operating in. It is an undertaking of the service providers to ensure the industry is subject to standardized and objective accounting methods to ensure that producers can and will know that if a, or part of a Joint Operating Committee reports a lack of profitability, that is on the basis of the same assessment criteria used throughout the industry. Therefore shutting in a well or property is the appropriate action to increase their profitability, preserve their reserves and reduce their costs.
A controversial aspect of Synallagi is our price maker strategy. Where producers are enabled to evaluate each and every well or property through standardized, objective, actual, factual financial statements for each well or property each month. If the well or property should be unprofitable Synallagi has converted all of the producer's costs to variable, including overhead. Therefore if they shut-in the well or property that is losing money they incur a null operation, no profit and no loss, and they’ll gain the significant advantages listed below.
■ Maximized Profitability: Producers maximize profits when losses from unprofitable wells or properties no longer dilute the gains from profitable ones. It’s common sense to limit one's losses.
■ Strategic Reserve Management: Holding reserves until they can be produced profitably means avoiding the incremental costs associated with losses from unprofitable production. Reserves are not obligations to produce at any price. They are assets to be managed prudently.
■ Cost Reduction: Keeping oil & gas as reserves reduces production, transportation, processing, storage and administrative costs tied to excess, unprofitable output.
■ Variable Overhead Costs: Overhead costs are fully covered when profitably produced. That cash incurred is therefore returned within 60 days to the producers. Any shut-in production will not incur overhead as all Joint Operating Committee costs are turned variable in Synallagi.
■ Synnefa.ai Our Cloud Administration & Accounting for Oil & Gas: Shared administrative and accounting infrastructure costs of software and services based on the Cloud distribution model are tangibly lower.
■ Market Stability: Removing unprofitable production allows commodity markets to find the marginal cost, establishing fair prices for all production. Eliminating industries' boom / bust cycle. Markets provide one thing, and only one thing, a price.
■ Reserves Valuations: Market prices accurately reflect the value of producers petroleum reserves. Higher commodity prices expand the volumes of proven recoverable reserves and fulfill officers and directors fiduciary duty to safeguard assets.
■ Innovation Opportunities: While unprofitable properties are shut in, producers can innovatively explore ways to increase production volumes, reduce costs, or expand reserves. To return the well or property to profitable production.
■ Replacement Value: The realized market price of oil & gas must reflect the current market’s costs of exploration and development. That is the cost of a replacement volume of energy produced today.
■ Production Discipline: Using profitability as the criterion for production decisions is the only fair and reasonable method of instilling production discipline. Producers that continue to produce unprofitably will continue to incur losses and have difficulty competing in North American capital markets.
■ Alleged Capital Discipline: Producers claim by cutting spending on drilling and completions is their method of resolving low prices. Capital discipline is at best a dull, blunt instrument. As we see today, it is the willing destruction of productive capacity. What it also does is shift the bust of the boom / bust cycle to the service industry to suffer exclusively.
■ Innovation as a Foundation: Higher commodity prices finance greater innovative activity.
■ Effectively Eliminating the Boom / Bust Cycle: Dynamic changes to the producers production profile ensure they remain profitable and are aware when industry overbuilding has begun.
■ Commodity Values Realization: Each barrel of oil equivalent (boe) delivers the equivalent of 10,000 to 25,000 man-hours of labor to the consumer. This represents an irreplaceable value proposition, priced in January 2026 as high as $0.006 per labor hour, yet sourced from a finite supply. It is our responsibility to future generations to ensure this vital resource is not squandered.
We must demonstrate that all production was profitable and that we passed on a robust, prosperous, profitable and viable industry to future generations. Price makers only bring on new production when it is profitable.
■ Consumers will use the Products Price to Make Decisions: Consumer decisions based on profitable prices will stabilize the demand side of the market.
■ Independent Decisions: Our price maker strategy is built on making independent business decisions, using actual, factual financial information at the property level. This is sound business practice, not collusion, which renders any such allegations moot.
■ Profitable Operations: Conceptually, profitable operations would provide a producer with all the financial resources they need to conduct their business. Providing leadership with the independence to set their own direction. End the systemic dilution of their shareholders interests to fund capital expenditures and build value.
■ Achieves North American Swing Producer Status: Oil & gas are now both global commodities subject to the supply / demand dynamics of these markets. Shale and heavy oil are unquestionably the most costly produced anywhere in the world. The role of swing producer is to add or remove production as required to stabilize prices adequate for its markets to provide for profitable operations.
Producer Practices
Many of the structural problems affecting North American oil and gas are neither geological nor technological. They are the consequence of management practices that have become embedded within the industry’s culture. Reserve valuation, profitability, production discipline, and the recurring boom-bust cycle are not independent issues; they are symptoms of the same organizational failure.
One contributing factor is the widespread reliance on capitalizing expenditures into property, plant, and equipment rather than recognizing their economic effect on operational profitability. Although entirely appropriate for external financial reporting, these accounting treatments can obscure the underlying economics of individual wells and properties when they become the primary basis for operational decision-making. The result is an inflated perception of profitability, encouraging continued investment, excessive capacity expansion, and ultimately production levels that exceed economically profitable demand.
For commodities such as oil and natural gas, these distortions have consequences far beyond the individual producer. Oil and natural gas markets exhibit the characteristics of price makers rather than price takers. Relatively small changes in aggregate supply can produce disproportionately large changes in commodity prices. Once production depresses prices below sustainable profitability, every additional uneconomic barrel or cubic foot contributes to further value destruction. In practical terms, unprofitable production is overproduction.
The treatment of associated natural gas from the Permian Basin illustrates this problem. The Permian’s primary economic objective is oil production; however, every barrel of oil also produces valuable associated natural gas. Rather than treating this gas as a strategic resource in its own right, industry practices have historically subordinated its commercial value to oil production objectives. Local oversupply has repeatedly driven substantial price discounts, and in some periods even negative pricing, at regional trading points such as Waha Hub. Those discounted prices subsequently influence continental pricing through Henry Hub, unnecessarily depressing the benchmark price used throughout North America. The result is that localized production decisions materially reduce the value of natural gas across an entire continent.
These practices, together with others of similar effect, contributed directly to the collapse of investor confidence in North American producer firms. By 2015, capital markets had largely withdrawn their support from existing producer business models. Synallagi had already identified these structural deficiencies in 2012, providing both the motivation and the opportunity for producers to adopt a more disciplined approach before investor confidence was lost. Instead, little changed. The consequence has been the measurable destruction of trillions of dollars of shareholder value through persistent overproduction and inadequate production discipline.
Financial reporting is designed to describe the past. Management accounting should determine the future.
Synallagi addresses these issues by introducing standardized, objective, and timely management accounting for every well, property, and Joint Operating Committee. Financial information is no longer produced primarily for historical reporting purposes. Instead, it becomes an operational decision-making system that enables engineers, geologists, accountants, and management to evaluate actual economic performance using consistent financial measures. Production decisions therefore become grounded in demonstrated profitability rather than accounting conventions, legacy practices, organizational inertia, or cultural assumptions.
Resolving and Reconstructing
Decades of operating under the current industry model have left North American oil & gas in a position where sustained profitability is no longer achievable under prevailing price structures, cost structures, and organizational assumptions. The industry’s financial value has been systematically depleted. The reserves remain. The infrastructure remains. Yet both continue to operate within an organizational architecture that delivers acceptable returns only under exceptional market conditions. By my assessment, those conditions have existed in only seven of the past thirty-nine years.
The result is an industry whose assets have been progressively overleveraged while its competitiveness has steadily declined. An entrenched culture of simply “muddling through” has replaced disciplined organizational improvement. The industry now performs at a level that I estimate to be approximately twenty-five percent of the competitive level that its reserves, infrastructure, and human capabilities should be capable of delivering.
Producer organizations have demonstrated that they are unwilling, unable, or institutionally incapable of resolving these issues independently. The challenge is no longer one of awareness. It is one of organizational structure, decision-making authority, incentives, governance, and culture. Their operating assumptions have become so deeply embedded that even their investors have been unable to alter their course.
The strategic question is therefore straightforward. How does North American oil & gas recover natural gas value currently being lost at a rate approaching thirty-five billion dollars each month? Equally important, how does it restore the profitability of oil production? These objectives cannot be achieved through a single initiative, a single executive, or a single organization. They require coordinated action by those possessing the knowledge, capabilities, authority, and commercial incentives to implement thousands of incremental improvements throughout the Joint Operating Committees that govern exploration and production across the continent.
That responsibility belongs to our user community and their service provider organizations.
Their commercial incentive is clear. They earn a continuing annuity only by creating measurable and recurring value for producer organizations. Their work is not traditional consulting delivered through isolated engagements. It is a disciplined, measurable, and continuous process of improving profitability, accountability, operational performance, and organizational effectiveness across every property they support.
Financial reporting continues to satisfy the requirements of external stakeholders by accurately describing historical performance. Management accounting serves a different purpose. It guides future operating decisions. Synallagi provides the standardized management accounting framework that enables Joint Operating Committees to evaluate alternatives consistently, allocate capital more effectively, and improve profitability one operating decision at a time.
As Artificial Intelligence assumes responsibility for much of the ongoing analytical and administrative work after the service provider organization has completed its contribution, this should not be viewed as a limitation of the model. It is the intended outcome. Human expertise defines, designs, governs, validates, and continuously improves the organizational architecture. Artificial Intelligence then applies that knowledge consistently across time, scale, and repetition, allowing our user community and their service provider organizations to redirect their attention toward the next opportunity to create value.
Synallagi’s Targeting Framework independently evaluates and measures those contributions each month. It quantifies the value created, allocates compensation accordingly, and enables service provider organizations to move from one user community member to another, systematically improving performance across the industry. Knowledge is no longer confined within a single producer, department, or property. It becomes organizational capital, governed through Intellectual Property, deployed through service provider organizations, coordinated through the Marketplace Modules, executed through the Business Operations Management Module, and scaled through Artificial Intelligence.
An industry possessing resources of this magnitude, yet producing such limited financial returns, represents one of the greatest unrealized economic opportunities in North America. The contradiction is striking. The reserves exist. The infrastructure exists. The demand exists. What has been missing is the organizational architecture: the software, governance, marketplace design, standardized management accounting, accountability, and commercial incentives required to convert those assets into consistently profitable enterprises.
The tools now available are extraordinary, and they continue to improve at an accelerating pace. Artificial Intelligence, Intellectual Property, hyperspecialization, marketplace design, and disciplined Enterprise Resource Planning software together provide a practical pathway to reconstruct North American oil & gas around profitability rather than activity. For those prepared to understand and execute this opportunity, the value to be created is substantial, durable, and continental in scale.
This is not simply the resolution of long-standing industry problems. It is the reconstruction of North American oil & gas as a more dynamic, innovative, accountable, profitable, and competitive industry. In that sense, Synallagi represents more than a software platform. It establishes the organizational architecture through which that reconstruction becomes possible. Creating a new, reconstructed culture of reserves preservation, performance and profitability.
Conclusion — A New Discipline
As this paper developed, one realization became increasingly clear. The discussion has grown beyond the boundaries of People, Ideas & Objects. That outcome was always anticipated. Synallagi was never intended to be developed by a single organization indefinitely. Its long-term evolution belongs to our user community and their service provider organizations, whose collective knowledge, experience, and innovation will continue to extend the architecture long after its initial implementation.
This paper has demonstrated that service provider organizations are far more than outsourced administrative resources. They become the mechanism through which knowledge, innovation, accountability, and profitability continuously enter the oil & gas industry. Their role is not episodic consulting. It is the systematic improvement of engineering, geology, operations, accounting, administration, and commercial performance across every Joint Operating Committee in which they participate. Generating distinct competitive advantages from minimizing organizational latency.
Perhaps the most important realization, however, is that every major architectural component within Synallagi exists to accomplish a single objective.
To reduce organizational latency.
Throughout this series we have discussed Artificial Intelligence, the Marketplace Modules, the Business Operations Management Module, the Joint Operating Committee, the Material Balance Report, Autonomous Asynchronous Transaction Orchestration, the Research & Capabilities Module, the Knowledge & Learning Module, Intellectual Property, and digital settlement technologies. At first they appear to be independent concepts. They are not. They form a single organizational architecture whose purpose is to reduce the elapsed time between the availability of actionable information and the execution of profitable governed commercial action.
For more than a century, competitive advantage in oil & gas has been measured by reserves, production, drilling technology, engineering capability, geological opportunity, and access to capital. Those capabilities remain essential, but they are no longer sufficient.
- The next generation of competitive advantage will be determined by organizational speed.
- How quickly can new information become an operating decision?
- How quickly can engineering discoveries become operating practice?
- How quickly can hypotheses become profitable production?
- How quickly can geological insight become profitable production?
- How quickly can financial information influence operational decisions rather than merely report historical corporate performance?
Organizations that answer these questions more effectively than their competitors will increasingly define the future of North American oil & gas. In contrast, evaluate how today’s producers perform. The question is therefore no longer whether Artificial Intelligence will influence the industry. It undoubtedly will. The real question is whether organizations possess the architecture necessary to employ Artificial Intelligence effectively. Information without organization merely accelerates confusion. Information governed through organizational architecture accelerates profitable decision-making.
This is why Synallagi transfers the continuous development of organizational capability from isolated producer organizations to our user community and their service provider organizations. Knowledge is no longer confined within one producer, one department, or one property. Innovation no longer disappears when individuals retire or organizations reorganize. Instead, knowledge becomes Intellectual Property. Intellectual Property becomes organizational capability. Organizational capability becomes governed commercial practice. Artificial Intelligence then scales those capabilities across every participating Joint Operating Committee. It also reinforces why eliminating organizational latency matters: speed without governance is chaos; speed with governance becomes competitive advantage.
Innovation therefore becomes an Organizational Construct rather than an isolated event.
This represents a fundamental departure from the way the industry has traditionally organized itself. Financial reporting will continue to describe historical performance for external stakeholders. Management accounting will increasingly determine future operating decisions. Scientific capability will be measured not by activity, but by the profitability it creates. Organizational performance will increasingly be measured not by the amount of work completed, but by the time required to transform information into governed commercial action. That is a different way of thinking about the industry.
An industry that has spent decades depleting one of the greatest endowments of natural wealth in history through organizational inefficiency now has the opportunity to reconstruct itself upon an entirely different foundation. The reserves remain. The physical infrastructure remains. The scientific talent remains. What has been missing is the organizational architecture capable of combining these assets into a continuously profitable enterprise. The opportunity before us is therefore not simply to modernize North American oil & gas, but to reconstruct it.
If that proposition proves correct, Synallagi represents more than a software platform, more than an Enterprise Resource Planning system, and more than a marketplace.
It represents a new discipline.
A discipline that unifies organizational economics, marketplace design, engineering, geology, accounting, Enterprise Resource Planning, Intellectual Property, and Artificial Intelligence into a single operating architecture whose objective is clear. Competitive advantage comes from minimizing latency, a new discipline. To transform information into governed commercial action with the least possible organizational latency.
That is the future we believe North American oil & gas is capable of achieving.
That is Synallagi.
A New Discipline.
Please see Section 1 of “21st Century Marketplace Vision - Service Providers Vision - Section 1”
