21st Century Marketplace Vision - Our User Community - Part IX
Preamble
It is rapidly becoming standard that Enterprise Resource Planning providers must compete on demonstrable value. If they cannot produce a tangible revenue stream above and beyond their cost, they will become uncompetitive in the near term. Gartner stated on April 2, 2026, that by 2028 more than half of enterprises will stop paying for assistive intelligence tools such as copilots and smart advisors and will instead prefer platforms that commit to workflow results. The same Gartner release also projected that by 2030, software companies that merely add bolt-on Artificial Intelligence to legacy applications, rather than redesigning for agentic execution, could face margin compression of as much as 80 percent. (Gartner)
Every move within Synallagi has been made with enhanced producer profitability in mind. For decades, People, Ideas & Objects have worked to enter oil & gas on the strength of a value proposition substantial enough to justify adoption. We have organized our user community as the primary vehicle for creating, developing, and implementing that value. We have equipped our user community with the authority, responsibility, capabilities, and commercial purpose through a strong organizing charter.
Nothing will be resolved in terms of remediating the damage to industry from producer officers and directors more than generating profitability. As the primary industry producer, oil & gas producers must be profitable, everywhere and always. Synallagi provides what's needed.
Our user community is motivated through a shared bonus structure that rewards creation and development in the areas of performance, innovation, profitability, accountability, and automation during software developments. It also includes team-based incentives tied to overall project completion, module completion, and other measures intended to reinforce collaboration and coordinated execution. At the individual level, incentives include project completion rewards, exclusive Intellectual Property license domains, ownership and operation of service provider organizations. This structure is intended to align commercial upside with the creation of measurable value.
The third paper in this 21st Century Marketplace series will address our user community’s service provider organizations and will introduce a different incentive architecture. That structure will be built around Synallagi’s Autonomous Asynchronous Transaction Orchestration and automation’s architected, designed, and implemented through our user community. In that environment, people are progressively abstracted from the transaction layer of the marketplace, the producer firm, and the Joint Operating Committee. Their role shifts upward into the higher-order functions of accountability, assurance, supervision, and management.
By setting a new standard, individuals can attempt the process on a trial or part time basis and evaluate their knowledge and skills to assess their capabilities to operate within our user community and participate productively before having to fully commit. Initial prepackaged projects will be available for this purpose.
Service provider organizations (our user community) will participate in the value created for producers, Joint Operating Committees, and the marketplace. Across the industry, the aggregate yield from those benefits should be substantial, making the cost of sharing economically immaterial relative to industry’s gains produced. These benefit allocations will be governed through a targeting framework that measures value creation and records the compensation earned from it. That framework will allow both producers and our user communities to determine, in tangible terms, whether revenues and costs are being managed fairly and equitably. It will also provide an objective basis for reporting the overall performance of our user community over time, including the total benefits generated for producers, Joint Operating Committees, and marketplaces.
Our value proposition remains in the range of $25.7 trillion to $45.7 trillion over a twenty-five-year period. If value of that scale is available, why has it not already been pursued? The first reason is disintermediation. Officers and directors of producer firms are unwilling to proceed where doing so would disrupt their existing self-serving arrangement to correct what they already know is broken. People, Ideas & Objects have been unable to overcome this obstacle.
In a recent X post on March 11, 2026, George Sivulka @gsivulka of @hebbia articulated a significant new perspective: "Productive Individuals Don’t Make Productive Firms." His commentary includes key observations such as:
Individual AI breeds chaos.
Institutional AI fosters coordination.
Contrary to the expectations of some producers—who believed we would open source the specification to limit the influence of People, Ideas & Objects—we have maintained control. We are confident they will appreciate the regulated environment that our user community can now provide under our Synallagi IP license. It is People, Ideas & Objects belief we need our Intellectual Property to define, support and constrain the work that is undertaken by Autonomous Agents. AI agents unable to expand outside of their IP driven license is a preferred methodology.
The destruction inflicted on North American oil & gas is tragic. Shale represents the greatest endowment of wealth ever placed within an industry, and to have that endowment emerge within the most powerful economy in history should have produced extraordinary results. Instead, in less than two decades, those entrusted with authority have accepted it as unprofitable, uncommercial, and incapable of generating acceptable returns. That outcome is all the more striking because many warned throughout that period that their prevailing methods were outdated and destructive. The investment community recognized the danger over a decade ago and withdrew support in order to limit its exposure and contain the scale of the damage. In that respect, the discipline imposed by investors may have prevented an even deeper collapse.
The earlier abdication of authority, responsibility, accountability, and control over industry resources has placed officers and directors in personal financial jeopardy. To persist with the same method of operation in the face of such clear damage and such an obvious need for change exposes them to even greater organizational dysfunction and compounds the failures already in evidence. Synallagi and our user community provide a means of resolving the issues identified in our March 27, 2026 paper. In practical terms, they offer a path by which those officers and directors may withdraw from this destructive position without further deepening the liabilities they would otherwise continue to incur.
Executive Summary
The preamble establishes the central theme of this paper: the business opportunity available to administrative and accounting professionals in North American oil & gas. These professionals can participate directly in rebuilding and reconstructing the industry’s culture around reserves preservation, performance and profitability. Their participation in our user community is instrumental to implementing the standards, expectations, aspirations, capabilities and authority required to achieve that outcome. Through our user community, they can establish their own organization, apply their oil & gas knowledge and contribute directly to the development of Synallagi.
The paper then turns to the configuration of our User Community Charter. It describes the business opportunity available to our user community, the revenue model supporting it and the work required to make it operational. It also addresses the critical role of Intellectual Property in the future of work and its application within our user community charter. The motivation of our user community must remain focused on providing for the most profitable means of oil & gas operations. In the Artificial Intelligence era we are entering, “blind, sleepwalking agents of whomever will feed them” is no longer acceptable. Our user community is business-focused, action-enabled and accountable.
The paper also details the multiple revenue streams available to our user community members and to the service provider organizations they own and operate. These revenue streams provide the foundation for developing businesses around Synallagi and oil & gas. Our user community also serves a critical bridging role between Information Technology and oil & gas, connecting software development capability with industry-specific administrative and accounting knowledge.
A historical review of the distinction between markets and firms is then undertaken through the work of Professors Elinor Ostrom, Oliver Williamson and Ronald Coase. The objective is to establish that transactions should occur at the lowest point of transaction cost. For the last century, hierarchies largely prevailed over markets. In the 21st century, however, stablecoins, crypto, Information Technology, Artificial Intelligence and other supporting institutions are creating a revolutionary dynamic in favor of market selection. This discussion is contained in Appendix III.
In a brief twenty-minute presentation, George Sivulka of hebia.ai outlines the Seven Pillars of Institutional Intelligence. People, Ideas & Objects has integrated these pillars into Synallagi as the Artificial Intelligence framework within our Information Technology Organizational Construct. This paper reviews these concepts for our user community to provide a foundation for discussion and to guide their development efforts. While the academic analysis in Appendix III examines the historical relationship between markets and firms, the hebia.ai Seven Pillars provide the forward-looking Artificial Intelligence perspective.
For our user community, Intellectual Property is foundational. As a licensee of Synallagi, our user community acquires a secure platform on which to build its organization. Intellectual Property is also an Organizational Construct of the software. It supports, defines and constrains the boundaries of each exclusive process domain. Those boundaries, in turn, constrain the environment in which Artificial Intelligence operates. Artificial Intelligence is the killer application for Intellectual Property. Our user community and its service provider organizations will operate with these advantages.
Throughout its work, People, Ideas & Objects has maintained that the oil & gas industry has been pursuing a destructive business model and strategy. That model would inevitably cause the industry to suffer. The consequences, however, extend beyond the industry itself. The societal dependence on oil & gas is far larger than the balance sheets of producers.
Warren Buffett’s description of the “institutional imperative” is directly relevant. He observed that rationality frequently collapses when managers mindlessly imitate the behavior of their peers or when the leader’s preferred business craving is supported by internal studies, regardless of its merit. People, Ideas & Objects have made this argument consistently. Synallagi provides every producer with the means to produce most profitably. Once that level of performance is achieved, each producer is endowed with the resources necessary to pursue its own independent strategy, lead its own firm and compete on its own merits. The industry’s repeated shifts from shale, to clean energy, back to shale, then consolidation and now international expansion are indicative of Buffett’s institutional imperative.
The industry now lacks the capacity and capability to conduct operations at the scale necessary to sustain productive deliverability. There is also an unwillingness by many parties to engage with North American producers for standard business activities while current leadership remains in place. Yet officers and directors continue to suggest they can resume prior production volumes, and they have convinced politicians and the public of that claim. This creates the conditions for industry damage to escalate into a broader societal disaster for North America. We have reached critical points in reserves deliverability before. We have not, however, reached them with shale representing the largest share of productive capacity. Avoiding that outcome is the purpose of People, Ideas & Objects’ work.
It is one thing to criticize the current structure. It is another to offer a solution. Our user community, its service provider organizations, Synallagi and People, Ideas & Objects are components of that solution. Together, they address the administrative and accounting failures that have had a detrimental financial impact on the industry. Through administrative and accounting reorganization, overhead costs can be converted into variable costs based on profitable production. Our user community and its service provider organizations represent a reallocation of resources away from producer-owned overhead structures and toward specialized, market-based process organizations. Each service provider can manage a defined process on behalf of the oil & gas industry, benefiting from advanced specialization and division of labor.
This structure does more than convert overhead into variable cost. It also enables the sharing of Cloud Administration & Accounting for Oil & Gas software and services across the industry. This eliminates the need for each producer to build and maintain the same non-competitive administrative and accounting infrastructure as every other producer. The benefits of competitiveness, specialization, division of labor, shared infrastructure and variable overhead are significant. Yet they are secondary to the larger advantage: the ability of our user community to produce standard, objective, factual, high-quality and accountable reporting for each and every Joint Operating Committee.
Appendix II extends the Material Balance Report example introduced in our March 27, 2026 paper, 21st Century Marketplace Vision for Oil & Gas — Issues, and its related podcast. That paper discussed the influence of automation on the overall Material Balance Report and, specifically, the Systems Balance. This paper extends that work by addressing the autonomous elements of the Material Balance Report and their involvement in producing the report. It also includes a brief discussion of the Material Balance and Partnership Balance components of the Material Balance Report.
