Sources, Procedures, and Microeconomic Effects of Innovation, Part IV
Typically, the search, development, and adoption of new processes and products in non centrally planned economies are the outcome of the interaction between (a) capabilities and stimuli generated within each firm and within industries and (b) broader causes external to the individual industries, such as the state of science in different branches; the facilities for the communication of knowledge; the supply of technical capabilities, skills, engineers, and so on; the conditions controlling occupational geographical mobility and / or consumer promptness / resistance to change; market conditions, particularly in the bearing of interfirm competition and on demand growth; financial facilities and patterns and criteria of allocation of funds to the industrial firms; macroeconomic trends, especially in their effects on changes in relative prices of inputs and outputs; public policies (e.g., tax codes, patent laws, industrial policies, public procurement). It is impossible to consider here each of these factors in detail and the survey will focus upon the procedures, determinants, and effects of the innovative efforts of business firms; however, at each step of analysis, I will try to show how those broader factors affect the opportunities, incentives, and capabilities of innovating in different firms and industries.
With this quote I think we can see the structure that is necessary for the oil and gas industry and each of its producers to enhance their innovativeness. I would suggest that these are the areas of competitive differentiation in the future of all industries but most particularly within the oil and gas industry with its earth science and engineering competitive advantages being at the forefront of the producers success. There is no question in my mind that this structure will be necessary to both facilitate and enhance the innovativeness of the producer and industry. What we know today is that organizational structures are both defined and supported by the software that is in use by that organization. If oil and gas wants to enhance their future competitiveness to be innovative then they’ll need to make the changes to the structure of their organizations. Making the changes however is not enough. They must first establish the software that defines and supports the organization on the basis of what Professor Dosi establishes here. And that is what we have done in the defintion of the Preliminary Specification.
How do we continue on in oil and gas without an innovative framework driving our competitiveness? How do the consumers know they’re receiving value from the energy they consume? How do we undertake the significant tasks that are ahead of us? Where the proposed LNG exports by Canada will require so much capital, as well as in other areas. A better business proposition needs to be adopted by industry in order for the investors to return. With a $20 to 40 trillion capital expenditure program, the business proposition needs to be more than just the spending of this money. We certainly cannot continue to just spend money as the basis of competitiveness of today’s industry. The financial devastation of the industry is comprehensive and complete. Yet so much will be needed from it in such a short period of time. The reserves are there and they exist. None of which can be produced profitably and the business has no coherent direction. We have a resistant, abstinent and self serving bureaucracy that believes in magic and myths which will resolve everything on its own. With software taking such a defined role in our lives we have to understand its key implication to business. The producers muddling along and do nothing strategy is doomed. Active management is necessary to proactively deal with these issues and opportunities. Figure out how to deal with them, write the solution into the software in order to enable the changes in the organization to capture them. Spontaneous order can’t occur in a world where software seals the organization in metaphorical cement. When I first published this thinking in August 2003 the bureaucrats knew they’d discovered their gold at the end of the rainbow. If they never changed their software, they’d never be challenged in their franchise. Which is exactly how things have developed.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.