Edith Penrose on the development of oil and gas.

I am reviewing a paper that was written by Professor Edith Penrose. The title of the paper is "Limits to the Growth and Size of Firms." This paper was published in The American Economic Review in May of 1955. Her papers are available through the various Journals that published the articles. Unlike most of the current research these papers are accessible only through paid services. In this case I was able to download them from JSTOR.

While I was at JSTOR, I ran across two very interesting Penrose papers regarding the oil and gas industry. I highly recommend that you pull down a copy and read them both. They reflect the dynamics of oil and gas pricing on a global basis.

The two documents are entitled:

Middle East Oil: The International Distribution of Profits and Income Taxes. Published in Economica, New Series, August 1960

and

Importance in the World Oil Industry. Published in International Affairs January 1979

Anyone suggesting that our current high energy prices are a result of speculation should put these two papers on their must read list. The depth of analysis, the lucid and objective discussion of how energy prices were established during the industries "easy era" is impressive.

One of the key conclusions she makes is that OPEC was a necessary mechanism for the market to function correctly. It is difficult to recall the days when the abundance of energy conspired to ruin the business at any moment. Articles like the 1999 Economist cover story "Drowning in oil" when commodities were in surplus, just created more long term problems for the industry.

Although written in the early 1960's and late 1970's Professor Penrose' articles show the complexity of the information inherent in the pricing of oil. The articles also intimate the power that OPEC has in these times of reduced supply and very high demand, however, this week saw the Saudi's somewhat turn their back on the cartel.

Technorati Tags: People's Energy Reference

Professor Robert Shiller

"Shiller Sees Subprime Crisis as Opportunity for Change"

Bloomberg has some of the best PodCasts about the economy. Particularly Tom Keene's "On the Economy" is a must for everyone that participates in the economy. The guests provide the show with depth and analysis that I don't think is available anywhere else. Truly original and informative, make sure you also check out the "Best of On the Economy". This particular PodCast is with Professor Shiller.

Professor Shiller's fame is partly attributable to the S & P / Case - Shiller housing index that is widely quoted today. He is also the Arthur M. Okun Professor of economics at Yale University. (Check out his new book "The Subprime Solution".) What he sees in this current economic malaise is

...an opportunity for change, for fundamental change. Where the financial crisis is a systemic mis-allocation of capital, and we can do better. We want to go forward, we can think creatively.

Obviously he is talking about the sub-prime and housing related issues, but I think in his comments we see the same information that Professor Carlota Perez has been suggesting for the last few years.

Perez has researched the previous economic cycles and has mapped out how the long wave economic cycles impact the day-to-day economy. She has suggested that due to Information & Communication Technologies (ICT) we have a 25 to 30 year economic up-swing ahead of us. In her writings she stated that the .com meltdown was not substantial enough to mark the end of the previous long range cycle. (Autos) Projecting that a housing bubble may be the beginning of the end of the old economic cycle and the commencement of the ICT based economic upswing. A projection she made before 2004.

Perez has also claimed, and is confirming Shiller's assertion, that the financial capital markets should be re-regulated. And she suggests that product capital markets will be the new drivers of value. Anyone looked at Apple's stock recently? Shiller takes this one step further and suggests that our reliance on the Efficient Market Hypothesis is flawed. Neither of these professors is suggesting the end of markets. What they are saying is that it is necessary to have broader regulations to ensure leverage is not enabled again through innovations in the financial marketplace. Both Professors are quick to point out that highly engineered financial innovations are good and necessary, but regulations are needed to stop the over the top leveraging of wealth.

These ideas resonate with me, and as a result Professor Perez' theories have made a substantial contribution to the Draft Specification. But are they right? And here we see the beginnings of the resolution to the decline of the auto phase, and the beginning of the ICT stage in the current productivity numbers.

We are rocking, economically that is. The annual U.S. productivity was revised upwards to 4.3% in the second quarter of 2008. Based on most of the comments on that page it is assumed that this level of productivity growth is due to people being told to do more with less. I think they show that ICT is having a substantial, and predicted, effect on the economy. Perez suggests these "golden age" attributes are systemic through the various economic cycles that she has studied.

In terms of re-regulation Professor Shiller points out the Blueprint that Treasury Secretary Paulson published in March 2008. Therefore all the parts are in place for this golden age to begin and carry us for the 25 - 30 year life.

A lot is happening in the economic world. Opportunities are difficult to focus on, however, I think we have to look beyond the current and looming train wrecks to see where the world is heading. These two Professors help to identify the direction. A direction where People, Ideas & Objects is moving to. If you wish to participate in this development please email me. If you wish to donate please use the PayPal button in the left hand column.

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Professor Sidney Winter, Deliberate Learning and the Evolution of Dynamic Capabilities. June 2002

I have seen first hand the effects of blogs and wiki's in the development of this software application. These two technologies are transmitting the ideas contained within these pages throughout the world to like minded individuals. The effectiveness of this communication is intoxicating. Everyone that has an interest in this project can be metaphorically and literally on the same page. The communication of these ideas in any other medium would be impossible.

I feel my effectiveness and productivity are enhanced substantially by so many people reading and learning so much about these ideas. The beauty of these technologies is that the people who join this community will immediately find their effectiveness and productivity enhanced as well. As individuals join the community they're able to contribute and build off these ideas. Which brings us to this article by Professor Winter.

Professor Winter has been a valuable contributor to the establishment of the ideas contained in this development project. The label on this web log has 10 entries attributed to his papers. Winter's special area of expertise has been organizational learning and knowledge management. What he describes in this paper is directly applicable to this project, and therefore can help us to define the many pitfalls and opportunities we may encounter.

In his introduction he is very specific as to the type of organizational learning and the dynamic capabilities that an organization can attain.

This paper investigates the mechanisms through which organizations develop dynamic capabilities, defined as routinized activities directed to the development and adaptation of operating routines. It addresses the role of (1) experience accumulation, (2) knowledge articulation, (3) knowledge codification processes in the evolution of dynamic, as well as operational, routines. p. 339

The discussion therefore is not just about the knowledge repositories that we have, but also the speed at which organizational learning occurs. Professor Winter provides a framework in which we can analyze these attributes, defining them as;

Operating routines; Learning processes geared towards the operational functioning of the firm (both staff and line activities).

Dynamic capabilities; as the firm's ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing environments. p. 340

Dare I ask if it is possible to have this dynamic capability and operating routines inherent in our wiki within the first or second iteration of the Preliminary Specification? That is to say, can we capture the substance of the industries operating routines within the very initial work. And then, have the performance of the activities in our wiki actually impact the way in which the industry operates. Is it possible that, even before we commence the coding of software that these knowledge repositories are the key element in moving the industry understanding forward? I think that is what is being suggested here by Winter as he states.

Beyond theory building, we hope that the present paper provides useful guidance for future empirical inquiry into the role that articulation and codification processes play in creating dynamic capabilities. That is its principal purpose, and although the existing empirical base is thin, we consider that there is already good reason to believe that significant progress in that direction is quite possible. p. 350

and

DEFINITION. A dynamic capability is a learned and stable pattern of collective activity through which the organization systematically generates and modifies its operating routines in pursuit of improved effectiveness. p. 340

Based on my understanding of the nature of the idea of using the Joint Operating Committee and those contained in the Draft Specification, our opportunity is not to just document the business within our knowledge repositories, but the ability to travel at a speed and understanding that is in excess of the earth sciences and engineering demands of the producers. Where the difficult questions are asked and with the collective intelligence of this community we are able to move the industry, build the software to support those organizational definitions and provide the producers with these dynamic capabilities.

Professor Winter defines the characteristics of the Learning Mechanisms and their influence on operating routines.

• Experience accumulation.
• Knowledge simulation.
• Knowledge codification.

In the Draft Specification we have enhanced the role of the producer firm by adding two separate and distinct types of work carried out by those that work for the firm. Determining their focus as being either long term or short term is the definition between the two types of workers. These categorizations are contained within the Knowledge & Learning, and Research & Capabilities Modules of the Draft Specification. Whereas the Knowledge & Learning is focused on the operational efficiencies of the JOC and the Research & Capabilities focused on the long term and strategic development of the necessary attributes to expand the "Dynamic" capabilities of the firm.

In addressing why this is done, Professor Winter states:

In a relatively static environment, a single learning episode may suffice to endow an organization with operating routines that are adequate, or even a source of advantage, for an extended period. Incremental improvements can be accomplished through the tacit accumulation of experience and sporadic acts of creativity. Dynamic capabilities are unnecessary, and if developed may prove too costly to maintain. But in a context where technological, regulatory, and competitive conditions are subject to rapid change, persistence in the same operating routines quickly becomes hazardous. Systematic change efforts are needed to track the environmental change; both superiority and viability will prove transient for an organization that has no dynamic capabilities. Such capabilities must themselves be developed through learning. If change is not only rapid but also unpredictable and variable in direction, dynamic capabilities and even the higher-order learning approaches will themselves need to be updated repeatedly. Failure to do so turns core competencies into core rigidities (Leonard Barton 1992).

In the future the oil and gas producer is competing based on their land base, engineering and science based understanding and application, these are the critical skills to have. An innovation based producer that is dynamically generating changes needs to separate the research and implementation of ideas. Idea generation does not need to be present in the JOC. Confusion and mistakes would arise if the two functions were joined. Change and innovation are the constant that will drive the dynamic capabilities in the producer firm. Where the more dynamic the firm, the more innovative and successful.

To somewhat get back to the topic at hand. I started this entry on the basis of the collective understanding and application of knowledge in this blog and the wiki that holds the Draft Specification. This latter information shows how these same principles apply to the development of the systems in oil and gas. The 11 module draft specification is to the oil and gas producer as the blog and wiki are to this community. Winter discusses an important element of how these are achieved.

Opportunity Costs. Conducting debriefing sessions and updating tools after the completion of the task cannot be done too often without diverting attention away from day-to-day operations. A balance between explicit learning activities and execution activities, between thinking and doing, is essential (March 1991, Mukherjee et al. 1999). March et al. (1991) argue that with highly infrequent events, organizations can learn from quasi histories (i.e., "nearly happened" events) or from scenario analysis. Both mechanisms entail a substantial amount of investment in cognitive efforts and, most likely, rely on the creation of written output or on the use of electronic support systems to identify and make all the assumptions explicit.

Making the analogy between the wiki and blog of this software development project, and, the Research & Capabilities and Knowledge & Learning Modules for the producer firm. These are the higher value added processes that make a producer more competitive in the future. These tasks and activities are what would be considered incremental to what the energy companies are conducting today. Almost exclusively focused on the immediate quarter has achieved the optimization of the near term profits. However the focus on execution precludes the ability to generate and build value over the long term. This separation of roles and responsibilities is what the Draft Specification modules are providing the producer.

The point of this entry, I guess, is to suggest that these higher level learning processes are supported and enabled in today's technologies. Whether it is the blog and wiki used in defining the optimal organizational makeup of an oil and gas producer. Or the Draft Specification and understanding that underlays the firms ability to find and produce commercial quantities of energy, technologies role in enabling the higher organizational performance are critical, and I would suggest necessary. Winter suggests;

The framework introduced in this paper, particularly the knowledge evolution cycle and the relationships among learning, dynamic capabilities, and operating routines-constitutes, we believe, a significant clarification of the structure of the phenomena. This inquiry is, however, still in its infancy. We know little, for example, of how the characteristics of the organizational structure and culture interact with the features of the task to be mastered in determining the relative effectiveness of the various learning behaviors.

Basing much of the Draft Specification on the solid research of Dosi, Langlois and Winter provides sound academic founding for using the JOC. I believe I have also made the case that the bureaucratic companies are unable to make the transition to this type of system. As well as the case that the bureaucratic company is failing. The difficult task that is necessary to make the People, Ideas & Objects application modules real is the investors money, and the oil and gas worker. Please contribute to this by selecting the PayPal button to provide the much needed revenue, email me your information so I can send you an invoice, and join me here.

Technorati Tags: People's Winter Organization Execution Knowledge

What can we learn about Fannie and Freddie.

A) Shareholders are toast.

B) The management get off easy for running the companies into the ground.

Is this a reflection of the times that we live in, or are the risks associated with the business environment too high to be left in the hands of bureaucratic managements? What is shocking to me is the ease at which people can just walk away from the mistakes they made and let the owners and investors take a bath. Am I wrong or is this the newest form of "moral hazard" that we face.

In oil and gas we see the management have taken the opportunity to issue more stock options then can be imagined. It is clear this has diverted their attention from running the company to gunning the stock. Retirement planning has never been so easy or profitable.

Fannie and Freddie are showing the justification for a more active investor class. The opportunity to do something about it for those investors in oil and gas, is documented in this software development project. Join me here, and use the PayPal button to make this project real, and lets get developing.

Technorati Tags: People's Management Failure Leadership

Long-Term Funding Concerns.

This entry attempts to describe how I see the current and long term funding of this project. What roles individuals may play in this project and how this application ultimately gets built.

The name of this software development project is People, Ideas & Objects. These three attributes are what are necessary to solve the worlds demand for energy. Innovation based on the principles established is captured in the Draft Specification; are supported through identifying and enabling the Joint Operating Committee (JOC) as the key organizational construct of the industry. The JOC is the legal, financial, cultural and operational decision making frameworks of the industry. This is on a global basis.

This development is not a small task. In May 2004 I quoted the cost to the Canadian producers of this application at approximately $78 - $85 million over a four year period. These costs did not include the producers cost of providing people to define and support what the application should be. The scope of the application is now global, as defined and based on the users needs, which include multiple currencies, languages, royalty and compliance frameworks. These frameworks have conspired to increase the budgeted costs substantially. Another component of the cost increase will be the 36 hour work day that we will be in development. Increasing the intensity of the work being undertaken creates a similar budgetary effect. Lastly expecting the companies to forward the money to compensate the users will not happen. We therefore need to raise the necessary funds to compensate our user base for their ideas and leadership. How much this application will cost in the long run is unknown at this point, and it should not be a concern. The oil and gas industry is moving to a $4.7 trillion annual turnover and that is the point. The producers General and Administrative costs of building and using this application will be incidental to the impact it will have on their innovativeness.

Continuing to wait for the oil and gas companies to fund these development will be both fruitless and long. They can not transition from what they are, to what is described in the Draft Specification. If they could change their stripes they would have done so by now, as this software development opportunity was presented to them in September 2003. Expecting them to put money where they can not use it is a short, vain and career limiting activity.

Who else, other then the People who work in oil and gas, are motivated to build and iterate on the concepts described here? What is the motivation? Do People own their own industries? Yes, but indirectly. The future will be the same only direct ownership will be enabled through the Information & Communication Technologies (ICT). Intellectual Property (IP) is collectively held within the People, Ideas & Objects code, blog and wiki's. The license in use here grants an irrevocable license to use the IP in any manner other then the compilation of the code to its binary, and hosting of said binary on a service basis. Everything else is limited by the knowledge, skills, experience and education of the People who use the People, Ideas & Objects application in their day to day work for their oil and gas clients / employers.

How does this application get developed? People from beginning to end. People who are oil and gas investors, that are of a like mindset and realize the bureaucracies can do nothing to transition to this new innovation based environment. People who are developers who want to tackle a difficult project and work hand in hand with the applications user base. People who are involved in defining this application and tailoring it to the needs of the users and producers. People who are the producers of oil and gas who need systems and organizations that are able to meet their challenging engineering and earth science demands.

These are the People that will make this happen. What we need now is to establish our revenue from this investor class. The sooner that they are able to see the make-up of this marketplace, and the need for the bureaucracy to accelerate its pace, and how futile that expectation is, the better. After all they will be the first to be affected by the bureaucracies slow pace, and therefore they are the ones that need to start funding these developments. Funding them so that they, the producers, have competitive options in how they'll manage their oil and gas assets.

Next I feel that the affected governments need to carry some of the financial load. They have an interest in accessing the mechanisms used to calculate their royalty income. After the government has stepped in to carry some of the freight. That is when we will see many of the investors become the producers. Simply by eliminating the bureaucracy and the corporate mechanisms that developed over the last century. Mechanisms that keep the management and legal professions well ensconced. That is when the investors will be able to pay to support this community through sales of oil and gas commodities. A community based on providing the needed software application, and the associated service based offerings of the People who work in oil and gas.

This is how I foresee the nature of the oil and gas industry developing. The only alternative has these same bureaucracies using the same applications producing the same results. Not something that society can afford to let happen. The ability to proceed and build off of the Draft Specification at this time will accelerate the opportunities for all those associated with this community. I ask that if you are able to pass this information on to an investor that fits this definition, I would appreciate it. We have to make this project "real" and the only missing ingredients are the funds and the People that will join this project. Please, join me here.

Technorati Tags: People's Call-to-Action Leadership Funding

Strategy and Business on Innovation

This article was written by A. G. Lafley the chairman and CEO of Proctor & Gamble, and has many valuable features and information regarding how innovation was implemented into P & G. I highly recommend the article, it can be downloaded from here. The article is introduced by Ram Charan who co-authored a book with A.G. Lafley entitled "Game-Changer: How you can drive revenue and profit growth with innovation". I am only going to review the opening comments of Ram Charan

The opening paragraph captures the relevance to this software development project and the need to enable the innovative oil and gas producer.

THE HEART OF A COMPANY’ S BUSINESS MODEL should be game-changing innovation. This is not just the invention of new products and services, but the ability to systematically convert ideas into new offerings that alter the very context of the business.

The cheap energy era has passed. This much is understood and agreed to by the consuming public and the energy producers. The earth science and engineering disciplines; which are at the heart of the industries value proposition are accelerating in speed and complexity. It is also agreed that the volume of earth science and engineering per barrel of oil is increasing and that it will not become easier to produce. From reviewing Professor Giovanni Dosi's paper in the preliminary research report, we know that innovation generates new science, which produces new innovations and so on. How can a firm based in the oil and gas industry compete on such a dynamic and changing field of knowledge?

One aspect of building an innovation culture deserves more attention than we could give it in The Game-Changer: designing a social system that would spark new ideas and enable critical decisions. In the article that follows, A.G. explains the human factors that fostered innovation at Procter & Gamble. It could be thought of as the “missing chapter” to The Game-Changer; a vital component that isn’t always obvious, even to experts, precisely because it is so fundamental.

And for oil and gas that has to be the user-based development of the People, Ideas & Objects application, based on the Draft Specification. This project has to find new sources of money and leadership to fill-in the many voids of the overall vision. If you know of someone who could help to financially support this project please do what you can to bring their attention to this. Ninety-five percent of the ownership of the oil and gas industry is held by individuals. Individuals who are the investors, users and developers of the People, Ideas & Object application. Join me here and lets build this software.

The PayPal button on this website will gladly take donations that can further us along in the road we are headed. Even if you can only contribute $10.00 we will be that much further ahead.

Technorati Tags: People's Call-to-Action MIT Innovation

A Budget and a Plan.

More and more I feel the case for proceeding with this software development project has been made. I need to move-on from griping to the more constructive activities of budgeting and planning for this projects development. So lets start slow and see what develops.

This is what I have come up with for year six.

• I would like to see up to 100 individuals contributing to the Preliminary Specification. Google charges $50 / user for the collaborative environment. ($5,000)
  
• Preliminary testing of the MySQL database with the PPDM data model on Sun Project Hydrazine. (approx $25,000)
  
• Hardware and software. Define technical architecture. ($50,000)
• Overhead. ($60,000)
• Contingencies. ($40,000)
  

A budget of $180,000.00 for the entire year does not seem like a bold move. I agree, however, we have no idea where the revenue will come from to make that possible. So instead of projecting an unworkable demand in our first year of development, I want to ensure that we aspire to perform and begin the difficult process of generating revenue; while also starting the comprehensive work of defining the Preliminary, Detailed and Final Specifications.

Some of the initial projects that I have established in the wiki include:

• A1) Develop a user-based definition of Security & Access Control requirements.
• A2) Develop User Archetype's with Military Command & Control Metaphor
• A3) Develop and test the Security & Access Control Module using Sun's Federated Identity and Project Hydrazine.
• A4) Go live with Security & Access Control with Single Sign On of People, Ideas & Objects
• B1) Algorithm research. Establish resource requirements for comprehensive algorithm research.
• B2) Determine the languages People, Ideas & Objects should have.
• B3) Develop global standard chart of accounts for upstream industry.
• L1) Preliminary testing of MySQL database with Petroleum Producer Data Model.
• L2) Determine the interface elements with Java WebStart and JavaFX.
• L3) Client, Producer, and JOC Client Side Application design and build interface framework.
• L4) Can Google Translate API dynamically convert language attributes in application modules.

These are only to start the process. The list of projects are open for all users to participate and post new or other projects. These projects are part of the Project Management Office that will develop in time with the Specifications. The process to begin your participation is as follows:

User and Developer Task List

Users and Developers are compensated for their time involved in this development. (Please note that with no revenue large enough to compensate the potentially 100 users. This policy is amended for year 6 only. The first 100 participants will have the advantage of establishing their own service based offering in their geographical location, and therefore will not be compensated until the beginning of year 7.) To initiate your involvement in this community please review the following.

- Review the Preliminary Research Report, the archives of the innovation in oil and gas web-log and Draft Specification. Gain a strong understanding of the differences of using the Joint Operating Committee. How the nature of the differences of this system contrast to traditional ERP systems. How these differences are captured in the module specification of which the Performance Evaluation™, Analytics & Statistics ™, Research & Capabilities Module™, Knowledge & Learning ™, Compliance & Governance ™ Financial Marketplace ™, Resource Marketplace ™, Accounting Voucher ™, Partnership Accounting ™, Petroleum Lease Marketplace ™ and Security & Access Control ™ Modules. How the division, or boundaries, of the firm and market definitions allocate roles and responsibilities. How the JOC provides the ideal "Market" solution to the oil and gas industry. And the changes in the firm definition and its somewhat expanded role and focus. Additional focus on the way that people interact through these systems and how accountants capture the changes in the business through the Accounting Voucher™ Module. Ideally reading the papers of Dosi, Langlois, Winters, Baldwin and Williamson (on the innovation blog) should be reviewed by Users in this application.This would only help in better understanding what needs to be done in this applications modules.

- Sign the Copyright License. (E-mail me paul.cox@people-ideas-objects.com ) I am the beneficial owner of the copyright of the ideas expressed in the blog, wiki, and software development. This intellectual property must be maintained and held in pristine condition for these ideas to help the industry, and be available to all the participants in this community. Therefore it is necessary that everyone involved in this software development project have unencumbered access to all of these concepts. Both for software development purposes and their own service operation. The Copyright or End User License Agreement provides for this, and, assigns the copyright for the work done by each User back to me where it remains available to everyone. As mentioned earlier in this specification, the users are compensated for their time and should consider this software development project as a cornerstone of their future revenue and income. And to particularly those Users that wish to generate their service businesses based on this software offering! Please consult a lawyer if you have any questions.

- Submit up to 2,500 words on how and what you could provide to this developing community. What are your experiences in oil and gas, where do you think the industry could be more innovative if it had the software to enable it. What would that software look like and how you could contribute to its making. These User and Developer summaries will be posted in the People's wiki and enable user search and discovery of like minded people and resources.

Ideally having 100 people sourced from Texas, Aberdeen and Alberta would provide the coverage to take the Draft Specification to the Preliminary Specification stage. If you have an interest in this software please start this process today.

This project has to find new sources of money and leadership to fill-in the many voids of the overall vision. If you know of someone who could help to financially support this project please do what you can to bring their attention to this. Ninety-five percent of the ownership of the oil and gas industry is held by individuals. Individuals who are the investors, users and developers of the People, Ideas & Object application. Join me here and lets build this software.

The PayPal button on this website will gladly take donations that can further us along in the road we are headed. Even if you can only contribute $10.00 we will be that much further ahead.

Technorati Tags: People's Development User Specification Call-to-action

The brilliance of Google's G:Drive

Regular readers will know that I have waited for Google's mythic G:Drive service to arrive. Well the good news is its here. And apparently, I have been using it for a number of years. This product launch shows me that Google remains innovative, and how it is able to keep ahead of the competition.

Google's G:Drive provides not only the hardware storage, but also the applications the user wants. Documents, spreadsheets, presentations, .pdf's, and standard forms and templates. Recall that Google Docs is the standard collaborative environment for this software development project. The method that Google uses here makes a lot of sense to me, but that is only the beginning.

When using Google Docs, the user is provided with one version of a document located in the "cloud" as the only copy that you need. You can access it from anywhere that you have an Internet connection. Collaborators contributions and content readers are easily added through a simple interface. There are also multiple opportunities to publish the content on the web. For example I use Google Docs in my @people-ideas-objects.com account to post to this blog. 

Why is this important to this software development project.

We use Vouchers as has been described in the Accounting Voucher Module's Draft Specification. Vouchers are the catch-all phrase of accounting to represent an accounting document. Processed by the systems, these documents are a critical part of any organizations accounting records. The treatment of these Vouchers in People, Ideas & Objects applications are essentially the same things as documents in Google Docs. People collaborating on one version of the Voucher with multiple versions being recorded as the voucher develops. Multiple versions that can be used to establish an audit trail.

Recall that each voucher is access enabled to the authorized personnel in each producer company represented in the JOC. Stored in the cloud, the people with authorized access have only one place to look for the right, or most current, version of the Voucher document. And that one version is not bound in the physical world, many people can view and edit it at the same time. One major difference is the act of closing a voucher to further changes is something that will be built within the standard general ledger interface.

This also applies to for A.F.E.'s, Agreements, Leases, Mail Ballots, Truck Tickets etc. Any and all documents that oil and gas producers' use to document their business transactions will be included as documents within the People, Ideas & Objects applications. This functionality is based on the Security & Access Control Module that ensures no one has access to documents they are not authorized to have access to.

There are three applications in the People, Ideas & Objects specification. One each for the People, the producer companies and the JOC's. I can see the interface for the Peoples application emulating many of the characteristics of the Google Docs interface. I will therefore be adding components of this post into the Accounting Voucher Draft Specification.

The last bit of brilliance from Google shows us the way in which their developers provide value to their users. Through innovative uses of fairly common digital storage medium, and other technologies, users are provided with interfaces that satisfy their needs.

This has been a hard learned lesson for me. To expect the user to better understand the technologies that are involved in this application is never going to happen. A point that I have tried to make here many times before. What Google has taught me is that users and developers need to work together, more then they ever have in the past. Why this is so innovative is that they have been purposely separated through a variety of management layers that will no longer exist in this software development project. And that is how the systems are developed appropriately. Innovative users and developers working together to solve the industries problems.

I wish to appeal to those that have an interest in making this software development project real. If you know of a producing company, or an oil and gas investor that is interested in sponsoring this project, please email the URL of the web log to them and join me here.

Technorati Tags: People's Google Interface Development Specification

Five years and counting.

As of September 1, 2008 I have now been working on this project for over five years. Time flies when you're having fun. We have much work to do to build this application. Unfortunately with the publication of the Draft Specification, the type of work that needs to be done has changed. The heavy lifting needs to begin and none of this will happen unless we begin the process of generating revenues and acquiring the resources to make this application real.

I have recently focused on four Canadian producers in an attempt to make the case that these companies are failing. Their failure is also documented in this Statistics Canada report which states the oil and gas industry is the worst performing industry in Canada. Not housing or auto's, oil and gas.

Although receipts for energy production are higher, the countries overall production is down. Companies have realized commodity prices that are far in excess of their "plans". Yet even with the record prices these companies report losses, declining reserves and production, increased debt, cost overruns and project schedules that are constantly slipping. To expect more from these companies will only lead to disappointment.

The time to do something about this is now. I don't know if the Draft Specification is the solution to these problems. I only know that on paper they work, and that is the proof that is necessary to show that the ideas are workable. I know that with the input of the users, the People, Ideas & Objects application will address the issues and opportunities that the People within the industry are faced with.

What we learned in the preliminary research report was that developments in science lead to knew innovations which lead to new developments in science and so on. This is the road that needs to be taken in order for the industry to address the declining reserves and production. The bureaucracies were built to deal with the cheap energy era, we need new organizations to take us to the next level.

This project has to find new sources of money and leadership to fill-in the many voids of the overall vision. If you know of someone who could help to financially support this project please do what you can to bring their attention to this. Ninety-five percent of the ownership of the oil and gas industry is held by individuals. Individuals who are the investors, users and developers of the People, Ideas & Object application. Join me here and lets build this software.

The PayPal button on this website will gladly take donations that can further us along in the road we are headed. Even if you can only contribute $10.00 we will be that much further ahead.

Technorati Tags: People's Call-to-Action Leadership Proposal

What would an Anthropologist do.

In reviewing Professor Klein's paper on Entrepreneurial definitions and their impact on the oil and gas industry. I was asking myself, what types of jobs are going to be developed and necessary in the future. Is it reasonable to expect that by changing;

• The key organizational construct of the industry,
• Enabling the entrepreneur,
• Using the Accounting Voucher module to provide a more defined division of labor,
• The impact of Information & Communication Technologies (ICT).

Will the jobs that exist today in oil and gas be the same as in the future? It would seem a terrible waste if the users and developers came up with defined roles and responsibilities that essentially replicate what exists in an oil and gas firm today. I asked a similar question in a post entitled "Who would Henry Ford hire?"

How would they parse the "future" oil and gas worker's roles in the prospective oil and gas organization. What careers would develop, what careers other then management would recede, and would any role remain consistent from the current to the future era of the industry.

Today the study of Anthropology is asking these types of questions and in many cases, large software companies use Anthropologists to provide the answers. One of the definitions of Anthropology that I found is provided here.

Socio-cultural Anthropology is the study of cultures of living human populations, usually through ethnographic research. Socio-cultural anthropologists often study contemporary societies by observing human behavior while living and working in those communities. This is called "participant-observation". Traditionally such field work was conducted in rural, agrarian, or forager communities. Anthropologists now might also be found working in urban and "western" societies.

The nature of the research questions asked varies widely, but usually involves an attempt to understand the socio-political and economic structure of the community, relations within and between families, and also the relationship of the community to the physical environment within which it operates. Modern cultural anthropology might involve studies to address community socio-economic development, political empowerment, or social dislocation. This sort of anthropology may contribute to community development, or the alleviation of social inequity.

If we are to-do-more-with-less, as the retirement of the boomers suggests. The division of labor is the one proven method of increasing the output per worker. That is to say that all additional economic value is generated through the reorganization of people. These are the concepts that will enable the industry to meet the market demand for energy.

I wish to appeal to those that have an interest in making this software development project real. If you know of a producing company, or an oil and gas investor that is interested in sponsoring this project, please email the URL of the web log to them and join me here.

Technorati Tags: People's Leadership Organization Research