The Secrets of Successful Strategy Execution
Research shows that enterprises fail at execution because they go straight to structural reorganization and neglect the most powerful drivers of effectiveness -- decision rights and information flow. p.2
Difficult to ignore a paper with that sub-title. Harvard has prepared a database of over 1,000 companies with 125,000 survey respondents. These people were asked specifically if the "important strategic and operational decisions are quickly translated into action, the majority answered no".
Here is the reason why so many of the companies that I have highlighted in the stock option review are failing. Harvard states;
Execution is the result of thousands of decisions made every day by employees acting according to the information they have and their own self interest.Harvard used the information in their database to determine four criteria for more effective execution. They are;
- Clarifying decision rights.
- Designing information flows.
- Aligning motivators
- Making changes to structure.
Now I may be biased but I think this software development project scores high on each of the four criteria. Here's why;
Clarifying decision rights.
The Joint Operating Committee (JOC) is the operational decision making framework of the oil and gas industry. Only in the very rare situation in which a firm owns 100% of the working interest does this not apply. Yet none of the ERP software vendors, SAP or Oracle, recognize this fact or even the existence of the JOC. The business of the business can not be separated from compliance and governance. Therefore to clarify the decision rights requires that the JOC be recognized, supported and enabled within the producer organization, and appropriate governance and compliance is placed around the JOC's.
Looking at this situation from the firm perspective. Whether it is the Compliance & Governance, Analytics & Statistics and Petroleum Lease Marketplace modules. The decisions between the market and firm are clearly defined based on the well established culture of the industry. Enabling the JOC with the Information and Communication Technologies (ICT) and supported by a software development capability will clarify the decision rights that are held within the JOC.
Designing information flows.
The purpose of this software development project is to build the systems to make the information flows in the JOC (or market) and Firm (producers) more natural. Users are the key to defining what and how they do their jobs. Their jobs span the collective understanding of the entire industry. To preclude them from being involved in a software development role is the continuation of the top-down, disconnected and failed developments we have seen before.
Aligning motivators.
There has been a number of points made in this web log regarding the alignment of motivators. The JOC is represented by producer companies that are motivated equally by the profit interest. This is why the culture of the industry has placed the necessary mechanisms for the JOC to make the operational decisions in this business.
Making changes to structure.
In defining the boundaries of the firms, the Draft Specification has a remarkable influence in the changes made to the structure of the market, which includes the resources of the service industry. These are represented in the JOC and enable the collaboration, transaction management, automated processing and decision making to flow as a result of the desires of the participants.
On the other hand the firms role is expanded by parsing the firm between the short term and long term views. Adding the Research & Capabilities module to the Draft Specification ensures that the mechanisms and means are available to the firm to pursue the long term focus by some of its staff.
Harvard notes that the changes made in the first two categories have dramatic effect. And also note;
In efforts to improve performance, most organizations go right to structural measures because moving lines around the org chart seems the most obvious solution and the changes are visible and concrete. Such steps generally reap some short-term efficiencies quickly, but in so doing address only the symptoms of dysfunction, not its root causes. Several years later, companies usually end up in the same place they started. Structural change can and should be part of the path to improved execution, but it’s best to think of it as the capstone, not the cornerstone, of any organizational transformation. p. 2They cite an example of how an anonymous firm restructured to reduce the volumes of layers of management. It was noted in the Harvard article, the same firm essentially had to redo the restructuring. By not defining decision rights and information flows in the first restructuring, the company implemented a temporary fix that was soon overridden by the management who reclaimed the former structure.
In a related article from Booz, Allen Hamilton "The Dominant Gene"
Unclear decision rights not only paralyze decision making, they impede information flow and precipitate work-arounds that subvert formal reporting lines. Blocked information flows result in poor decisions, limited career development and a reinforcement of structural silo's. p. 1Sound like any oil and gas company you know? Think of this process next time you hear a CEO, COO or CFO promise an increase of X% over the production base. How is it that they are able to make these claims?
Redefining the role of the firm and market in the manner that the Draft Specification provides; is a move towards the culture of the oil and gas industry. Developing software to meet the demands of users provides the opportunity to have the entire scope of oil and gas operations and business handled in the most efficient manner. Then the producer can most effectively execute based on the criteria that Harvard notes here.
I wish to appeal to those that have an interest in making this software development project real. If you know of a producing company, or an oil and gas investor that is interested in sponsoring this project, please email the URL of the web log to them and join me here.
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