A new video worth watching from MIT has Marshall Carter, Chairman, Board of Directors, New York Stock Exchange Group, and Director, NYSE conducting a case study in the changes he implemented.
Before I get into this video I want to communicate the process this software development project is taking.
- May 2004, Publication noting the Joint Operating Committee was the legal, financial, operation decision making and cultural framework of the oil and gas industry. And was the means in which the oil and gas industry would become innovative.
- May 2004 to December 2007, research into the validity and requirements of a system to support the innovative oil and gas producer.
- December 2007 to July 2008 Publication of the Draft Specification.
- July 2008 Determine the current management, systems and leadership are failing societies demands for energy.
- August 2008 Define and develop sources of revenue. Commence development (defined below)
Marshall Carter in setting out his case asks the following questions. I have answered these same questions from this software development projects point of view.
1) How do we know when to change?
There has to be a wide consensus that now is the time to change the current management and systems within the oil and gas industry.
2) How do we know when to launch our new strategic direction?
When the problem is evident to every energy consumer and every energy investor that the current course is a dead end.
3) How did we do it.
In a few years we may be able to answer this. I would suppose that the timetable above adds some clarity as to what has been done and where we are going.
4) How did we convince employees.
Most of the users and developers are sourced from the energy companies themselves. This is necessary as they are the ones that know and operate the business. They are also aware of the current situation and direction at the oil and gas company is futile and may not survive the disruptive changes that the industry will be going through.
5) How much effort would be needed to ensure the changes stick.
I believe that the Draft Specification answers many of the questions of what fits where. It also answers many of the problems that are systemic in the industry today. This system is the most logical means for a producer to operate. Therefore the natural tendency of users is to default towards the Draft Specification.
Marshall Carter then states that it was necessary to "build a vision from the bottom up". If anything, I think the hostility that management has shown to this project, and the hostility that I have been able to return prove this is not a "top down solution".
Carter also states "show those that resist change, that change is irresistible." I think forward progress of this software development project will soon prove to the management their way is dying. The following eight items are what Carter suggests is necessary for leading successful change. My response to each point is provided.
Leading Successful Change
There is no greater sense of urgency then the one that the energy consumer currently faces.
The use within this project to use the collaborative tools and methods to make this project a result of the users and developers who work within oil and gas. What has not been expressed before is an appeal that I think resonates with the users. Users have ideas on how to make things better. They don't have access to change the Information Technologies that they are required to use. This software development project enables them with a software development capability, source of revenue and chance to affect change within their area of work.
A vision and strategy that is grounded in the research and academic thinking. A strategy and vision that captures the possibilities of the Information Technologies available to users today.
- Communicating the Change Vision
Blogs and Knol's are powerful tools for reaching out to like minded groups.
- Empowering Broad based action.
This is more of a personal decision for the users and developers to make. No company or manager needs to approve their participation here.
People with
Ideas and who need software
Objects to help them do them their jobs.
We can move to provide the short list of development targets (listed below) within a reasonable period of time.
- Consolidate Gains and Provide More Change.
The development targets should enable the community to move further and faster then they ever believed they could.
- Anchoring new approaches in the culture.
Using the Joint Operating Committee is enabling the use of the culture of the industry. If this is a requirement of successful change, what does that say about this software development project?
Marshal Carter towards the end notes that what gets measured gets done. So I want to set out these short term targets for the community.
- Establish a user based definition of security and access control requirements.
- Establish "User Archetypes" that implement the Military Command & Control Metaphor.
- Develop and test the Security & Access Control module using Sun's Federated Identity and Project Hydrazine.
- Go live with the users of this systems as soon as possible. Iteratively improve the products user interface, performance and security to meet and exceed user based standards.
- Resell the security offering under license to other industries.
- User based Wiki development towards final specifications.
Lastly Carter notes "Engineering systems at this point is a thinking [and building] process which allows you to identify and solve problems". So lets get to work. Find people to donate and participate in this project, and join me here.
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