Revisions to the Executive Summary Part 2
What’s in a Name?
The naming of this initiative as People, Ideas & Objects is a derivative twist on Professor Paul Romer’s “Endogenous Technical Change” paper that he published in October 1990. (And subsequently earned him the Nobel Prize in Economics in 2018.) A paper that was published in The Journal of Political Economy Vol. 98, No. 5, Part 2: The Problem of Development: A Conference of the Institute for the Study of Free Enterprise Systems Oct. 1990, pp. S71 - S102, and downloadable here.
And best understood through this Reason Magazine article. Accessed January 25, 2003.
Endogenous technical change or new growth theory suggests that economic growth from investments in transportation, communications and financial services was diminishing in its impact. That it was being replaced by a new dynamic in terms of how economic growth was or would be achieved. Summarized in this Reason Magazine article by Professor Romer as people, ideas and things we amended his summary to reflect that we are object based developers to come up with our name.
From the interview in Reason Magazine.
As one of the chief architects of "New Growth Theory," Paul Romer has had a massive and profound impact on modern economic thinking and policymaking. New Growth Theory shows that economic growth doesn't arise just from adding more labor to more capital, but from new and better ideas expressed as technological progress. Along the way, it transforms economics from a "dismal science" that describes a world of scarcity and diminishing returns into a discipline that reveals a path toward constant improvement and unlimited potential. Ideas, in Romer's formulation, really do have consequences. Big ones.
In the Reason article Professor Romer applies his theory to the simple example of standardizing the lid of a small, medium and large coffee cup. Instead of producing, inventorying and handling three different sizes the efficiency of sharing one size is intuitive, inherent and most of all substantial in terms of its cost savings over the long term. Through the Preliminary Specification we have applied this principle in a number of different ways and will be seeing this expand through the use of our user community and their service provider organizations.
Criticism of Professor Romer's theory is that it is unquantifiable. And in a way that is valid if you see the economics profession as a science. Of which I no longer do as a result of the 2008 financial crisis. If it were a science then it would have been forewarned that the difficulties were present and steps taken to remedy it. Only Nouriel Roubini was raising any warning. All the others were too busy checking the dials on the dashboard to have noticed the brick wall they were heading into at high speed.
One example that can be highlighted from our discussion in the Specialization and Division of Labor section above is the massive cost savings oil & gas will realize from the Preliminary Specification. Specifically the reallocation, identification and support of the administrative and accounting resources of the producers to the service provider firms. This value is incremental and is attributable to both specialization and Professor Romers New Growth Theory. Cloud computing introduces a paradigm based on the principle of sharing the large capital costs of building and maintaining a large, fixed capacity, technical infrastructure necessary to meet their customers' needs. And replace it with unlimited capacity that’s available as an all in variable cost based on use. Key to the paradigm is the associated reduction in a firm's demand to have the technical capacity and capabilities for non-competitive attributes such as database, network and operating system specialists with the skills to maintain operations. A relief of not only their customers’ budget but an ability for them to refocus on productive and competitive activities. The two attributes of specialization and division of labor.
It is the sharing of this technical infrastructure that creates incremental value from Cloud Computing. Professor Romers principle theory lies in endogenous growth however the sharing of these costs is what he calls non-rival. From the Journal of Political Economy pp. S73 - S74.
A purely rival good has the property that its use by one firm or person precludes its use by an-other; a purely nonrival good has the property that its use by one firm or person in no way limits its use by another.
And it is here that People, Ideas & Objects Preliminary Specifications user community service provider organizations implement the feature we are calling oil & gas Cloud Administration & Accounting. The elements of the capabilities and capacities of our user community and permanent ERP software development capability proposed in the reallocation of these resources are shared as a non-rival throughout the North American producer production profile. Alleviating each producer firm from having to maintain the specific skills and attributes necessary to achieve these requirements. Accessing them on a highly specialized and shared basis will provide them with higher quality products and services at lower variable cost based on profitable production.
Security & Access Control
Once we’ve adopted the Joint Operating Committee (JOC) as the key organizational construct of the dynamic, innovative, accountable and profitable oil & gas producer. We're involved in the interactions of many producers and suppliers involved in the day to day commercial and strategic concerns of a Joint Operating Committee. What we need to concern ourselves with in the Security & Access Control module is that the right people have the right access to the right information and data with the right authority at the right time and at the right place. And do so securely, where Compliance & Governance is maintained and there is no unauthorized use of any information in any form.
Throughout the Preliminary Specification we discuss and resolve the many premier issues of the oil & gas industry. One of our concerns here is the demand for the earth science and engineering effort within each barrel of oil equivalent produced has always and will continue to increase. This is best represented in the steep and never ending escalation of exploration and production costs involved in oil & gas. At the same time the critical earth science and engineering resources are somewhat fixed and difficult to expand in the short to medium term. Add to that an anticipated retirement of this brain trust in the next twenty years, the oil & gas related depression we are experiencing which is stalling the careers of recent university graduates, the expected production profile of the North American continent and particularly in terms of providing profitable energy independence, and the problem becomes a critical concern. New means and methods for these resources within the industry to work together will be necessary. People, Ideas & Objects have chosen specialization and the division of labor as that method to resolve it. Demanding a far greater level of collaboration be enabled through the use of the Internet and the available Information Technologies. Enabling interaction within a Joint Operating Committee that spans many producers with the appropriate governance and chain of command for each of those producers and their agents being represented. Introducing substantial new opportunities and risks such as what the Security & Access Control module addresses.
The concept of specialization and division of labor is well known as a principle of economics that brings about greater amounts of economic productivity from the same volume of resources. Given that the volume of earth science and engineering resources are known for the foreseeable future, specialization and the division of labor will provide us with a tangible means in which to deal with the productivity of the oil & gas industry. In today’s North American oil & gas marketplace, to approach a heightened level of specialization and division of labor from a scope and scale point of view, without the use of software to define and support it would be a failure.
The pooling concept is our solution to the current necessity that each producer firm acquires the earth science and engineering capabilities to deal with all the needs of their operated properties. This creates unneeded “just-in-time” capacities and capabilities for these scarce scientific resources. When each producer pursues this same strategy, substantial surplus capacity is built into their overall capabilities creating industry wide unshared and unshareable resources. Redundancies built within each of the producer firms are otherwise inaccessible and are therefore left unused and unusable. What is proposed through the People, Ideas & Objects Preliminary Specification is that the producer's operational strategy avoids and eliminates the operator concept and begins pooling their technical resources through the partnership represented in each of their Joint Operating Committees. That way the surplus capacity of otherwise unused and unusable technical resources in the industry can be made available to the Joint Operating Committees and employed by the producers through their advanced, organizational specializations and division of labor.
Oracle’s products provide a strong layer of mission critical capabilities in the Security & Access Control module. Although this comes with additional costs, I am certain that no one will argue with the quality and secure knowledge that their products bring. By using Oracle Cloud ERP in the configuration for the delivery of People, Ideas & Objects products we gain advantages from a Security & Access Control point of view. Our user communities service provider organizations will deliver these Oracle product software features and functions in concert with People, Ideas & Objects Preliminary Specification and provide the support and services necessary to ensure the producer's needs are fulfilled. Establishing their role as an industry wide oil & gas Cloud Administration & Accounting software and service offering.
Resource Marketplace
What we set out to accomplish in the Resource Marketplace module is captured in this quotation from one of the primary research sources. Professors Richard N. Langlois and Giovanni Dosi, as were many others, were used extensively for the research that was conducted in the development of the Preliminary Specification. In this quote from Professor Langlois we learn the direction that we are headed.
[I]t seems to me that we cannot hope to construct an adequate theory of industrial organization and in particular to answer our question about the division of labor between firm and market, unless the elements of organization, knowledge, experience and skills are brought back to the foreground of our vision (Richardson 1972, p. 888).
To deal effectively with the Resource Marketplace in oil & gas, the producer will need tools to effectively engage with the suppliers and others for the resources they need. The Resource Marketplace Module provides a window on the “Resource Marketplace” for Joint Operating Committees and producers. Anything of value that is contracted between “actors” in the oil & gas, service, service provider, software and user community generated businesses will be found, contracted, managed, transacted and developed through this module. It's simply a virtual representation of these marketplaces. Enhanced with the full capabilities of a tier 1 ERP system in the form of Oracle Cloud ERP. Therefore the transaction processing, negotiation, determination of available resources, determination of transaction costs, contract execution, effective software tools to monitor and verify compliance to the contract with the full support of our Resource Marketplace module and its interfaces to other modules of the Preliminary Specification.
Similar interfaces will be provided for use by the service industries. Transactions have two parties, the efficiencies of the producers would inherently include the efficiencies to the service provider. Since we are an accounting system, then certainly offering similar services to the suppliers would only make sense. It is not just producers in the Resource Marketplace. Key to the efficiencies in the Resource Marketplace are the mitigation of transaction cost friction. Friction on both sides of the transaction, due to the fact that transaction costs in the Resource Marketplace are costs that will ultimately be borne initially by the Joint Operating Committee and eventually by the producer itself.
Contained within this marketplace will be all of the producers and suppliers who will be able to define, create and conduct business in the actual marketplace that exists today. The scope and size of the Resource Marketplace, our user community and their service provider organizations will accommodate the needs of Exxonmobil and their costs down to the single entrepreneur starting out in the oil & gas business. To preclude any group, profession, organization, or person from the Resource Marketplace would limit the value available to the industry. Whatever service, product or solution is provided to the energy industry, from either individuals, those employed by producers or Joint Operating Committees, or companies providing services to the producers which should include Schlumberger and anyone directly or indirectly employed in the energy industry. Therefore acquiring as Professor Langlois suggest “the elements of organization, knowledge, experience and skills” and we include ideas in that list.
It is the use of the Joint Operating Committee and the Resource Marketplace that provides value to the profitable and innovative oil & gas producer. Enabling the service industry to grow thick markets for their products and services. Where a diversity of offerings from new competitors, with new products or innovations on the products provided by existing suppliers. Producers have a role in defining and supporting a dynamic, competitive and healthy service industry. However, before that happens, the need for the software and services that are defined here in the Resource Marketplace has to be built for the producer, the Joint Operating Committee and the service sector to support these markets. From Professor Richard Langlois paper “Economic Institutions and the Boundaries of the Firm: The Case of Business Groups.”
The second hypothesis, which has resonances at least as far back as Gerschenkron’s famous “backwardness” thesis (Gerschenkron 1962), is that the way an economy responds to the problems of coordinating economic development depends not only on its own institutions and capabilities but also on institutions and capabilities elsewhere. It depends not only on an economy’s own history but on the history of other economies as well. The force of this observation is that an economy at the frontier of economic development (however we care to define that) is likely to respond to the coordination problem differently than an economy lagging behind that frontier. Specifically, an economy at the frontier is arguably more likely to rely on decentralized modes of coordination. This is so because uncertainty is greater at the frontier — uncertainty about technology, organizational form, market direction. p. 18
It is here we find the reason for what plagues the North American oil & gas economy. Producers have chosen centralization as their theme to deal with the situation they’ve created. Issues remain unaddressed and solutions to those issues remain limited to People, Ideas & Objects et al. In 2022 similar answers have been successfully implemented in many other industries through the form of disintermediation or decentralized organizational business models and structures facilitated through the use of Information Technologies and most specifically the Internet. Issues in the producer firms have now manifested themselves to the point where their capabilities and capacities through the service industry are highly deprecated. An industry established exclusively to provide producers with the geographical and technical diversity they need to function. To the point where the capital structure of the service industry is non-existent due to the destruction authored by producer firms. At the same time producers are standing on oil & gas production deliverability volumes that haven’t been maintained over the past seven years and may collapse due to their neglect and this incapacity. An uncertain situation best encapsulated as I see it as, oil & gas everywhere, but not a molecule left to burn.
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil & gas industry with the most profitable means of oil & gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects. Please join our community on Twitter @piobiz. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.