User Community Business Opportunity Part I
People, Ideas & Objects are relying on the user community to be the source of the quality of the software that we develop. We are looking for individual participation in the user community. Those people with the skills, experience, knowledge, ideas and understanding of the oil and gas industry from a hands on point of view. We will not be turning to the Accenture’s, KPMG or Deloitte & Touche’s of the business world to source our users. Our expertise must be derived from the people on the ground. This is a different approach to the way that applications have been developed in oil and gas before. We are building this community to include approximately 3,000 users in order to obtain the broad scope of the Preliminary Specification and achieve the diversity of understanding contained within the industry. Nothing of this size has been approached before.
The user holds a unique role in the ecosystem that will be developed for this software. Working with our developers to determine the wants and needs of the industry and then designing and implementing those within the application. We have budgeted one third of our overall costs to go to the user community. This community is a permanent fixture within the industry and will continue to develop new applications and prepare changes to the existing base. During any year we expect to incur approximately 600 man years of the user communities time in the development of applications. Therefore it would be reasonable to assume that this would average approximately one day each week in terms of time commitment during development from each user community participant.
The remainder of the time the user community participant is going to be active operating the service provider that they own. This will be closely tied to the area of expertise that they have within the People, Ideas & Objects application and the specific process that they have developed. They will provide the producers and Joint Operating Committees within the industry with the software from People, Ideas & Objects and the necessary services to support the process they specialize in. Each service provider will be responsible for a single process or subprocess in the application and will use the entire industry as their client base. This is a fundamentally different approach to the business of oil and gas. Since most of these processes will fall under the administrative and accounting domains, the people that are currently employed in the producers that are conducting those activities will be moved from the producers to being employed by the service providers. The payments made by the producers in terms of payroll and benefits to their former administrative and accounting personnel will now form the revenue base of the service providers.
The user community will be designing the Preliminary Specification processes on the basis of this industry configuration. The use of automation, specialization and the division of labor will be the competitive advantages of each of the service providers. Licenses for the service providers will not overlap from one process to another. Each firm will have the exclusive domain of the process they are licensed for. Some exceptions will apply particularly in the production, revenue and royalty accounting areas. It is this design that will be fundamentally different than what exists today. You may manage a simple process and the volumes of data that you deal with will be large. However that does not make the process management easier. I expect that the level of understanding and sophistication regarding each process will explode in terms of innovation and value add for the producers and Joint Operating Committees. And of course, we do all of this in order to make the decentralized production model the effective business model in the oil and gas industry.
The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative, profitable and successful means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.