The Startup & Small Producer Sectors
Society is now recognizing that the consequences of a climate-centric approach—such as freezing or starving—outweigh the perceived environmental nightmare. The industry cannot use the public's past belief that oil & gas was unnecessary as an excuse for failing to provide essential resources. Producers must proactively educate the public about the future, emphasizing that oil & gas will be significantly more expensive in the short term, with no immediate solutions. There is a need to explain why a bottle of water is less valuable than an equivalent volume of gasoline, and why gas is heavily taxed yet still less than half the price. Consumers, often unaware of the volume of their oil & gas consumption, have mistakenly believed that a few solar panels could suffice. The oil & gas industry has failed in effectively marketing its products.
Our current argument highlights the necessity of a robust startup and small producer sector within North American oil & gas. Consolidated producers, like Exxon's Canadian subsidiary Imperial Oil, plan to move staff to their Edmonton refinery by 2028, initiating the next phase of their consolidation strategy. In Calgary, this contributes to a "giant sucking sound," which I view as a significant opportunity for industry renewal. Exxon describes this as a global approach, using offshoring to supplement staffing needs, a strategy mirrored by Chevron, Shell, BP, and others.
I recommend two papers published on January 20, 2025, for those affected. The first,
These papers address how startup and small producers, as with all sectors of the industry, can be established, survive, and thrive to become the prosperous and profitable entities they should be. I want to emphasize three key points: our decentralized production model to obtain production discipline, overhead management, and these producers' two revenue streams.
The Decentralized Production Model
- Maximized Profitability: Producers maximize profits by eliminating losses from unprofitable properties.
- Strategic Reserve Management: Holding reserves until production is profitable avoids incurring any incremental costs associated with losses.
- Cost Reduction: Keeping oil & gas as reserves reduces production and storage costs tied to excess, unprofitable output.
- Market Stability: Removing unprofitable production allows commodity markets to determine the marginal cost, establishing fair prices for all production.
- Reserves Valuations: Market prices accurately reflect the value of petroleum reserves, and expand proven recoverable reserves to fulfill fiduciary duties.
- Innovation Opportunities: While properties are shut in, producers can explore innovative ways to increase production, reduce costs, or expand reserves to restore profitability and return the property back to production.
- Replacement Value: Market prices must reflect current exploration and development costs, representing the true cost of energy produced today.
- Production Discipline: Profitability is the only fair and reasonable criterion for production discipline.
- Innovation as a Foundation: Higher commodity prices finance greater innovation, providing financial resources for future industry challenges.
Overhead
Firstly, the establishment of Cloud Administration & Accounting for Oil & Gas software and services centralizes accounting and administrative costs across the industry. Just as cloud computing reduces computing costs, People, Ideas & Objects extends this paradigm to administration and accounting. Through the sharing of this infrastructure's costs across each barrel of oil equivalent produced, through hyper-specialization, advanced division of labor, and eventually automation and Artificial Intelligence, the quality and productivity of these resources will continuously improve. While the exact percentage of cost reduction cannot be estimated, it is expected to be substantial.
By directly charging overhead costs to the Joint Operating Committee, the burden is further reduced. Instead of capitalizing these costs on the balance sheet for decades, they are incurred as a current cost that is recouped in the current month. This means overhead is either not incurred if the property is shut in, or it is priced into the commodity, returning the cash as proceeds from the commodity sale and establishing a cash float for the producer's overhead.
Two Revenue Streams
People, Ideas & Objects believes that a producer firm's only competitive advantages will be its engineering & geological expertise and its land & asset base. Due to retirements and a lack of new entrants, there will be shortages of these resources. People, Ideas & Objects has addressed this issue through various methods documented in the Preliminary Specification.
For small producers, this means an opportunity to establish a second revenue stream based on their technical skills. This will enable them to sustain themselves longer without external capital, as these revenues and significantly lower startup costs can sustain them to become more established.
It is also timely to mention our paper, written on April 7, 2025.

