These Are Not the Earnings We're Looking For, Part LXXII
Composition of Our Value Proposition
Intangible & Unquantifiable Attributes
Non-Rival Costs
The name "People, Ideas & Objects" is inspired by Professor Paul M. Romer's 1990 paper, "Endogenous Technical Change." This paper highlights the value generation that occurs through the sharing of non-rival costs, leveraging specialization and the division of labor. In a 2000 article in Reason, Professor Romer emphasized that growth would center around People, Ideas, and Things. As object-based developers, we adapted this concept, changing "Things" to "Objects" in our name. A prime example of applying non-rival costs is in cloud computing, where instead of investing massive capital into building and maintaining operational infrastructure, organizations can access what they need at a variable cost.
Cloud computing is enabling the expansion of software infrastructure, allowing for the development of applications that would have been unthinkable by other means—such as Artificial Intelligence (AI). The sharing of non-rival costs will be crucial in the coming decade, laying the foundation for transformative changes across the economy and creating untold value and performance improvements. It was for these insights that Professor Romer was awarded the Nobel Prize in Economics in 2018.
At People, Ideas & Objects, we recognize that the business model we propose in the Preliminary Specification shares similarities with those of AI providers like Grok and ChatGPT. Cloud computing makes applications like AI possible. Without it, the scope and scale of what is now available for as little as $15 per month would have been inconceivable. The infrastructure, including the development of specialized hardware like NVIDIA's AI chipsets, would not have progressed as it did. The billions of dollars required to create and operate AI models would have been beyond the reach of any single company and might have been delayed for another quarter-century. Yet, today, this technology is accessible to everyone for a minimal cost.
Traditionally, ERP systems have been designed as individual organizational solutions. However, People, Ideas & Objects have envisioned and applied ERP as an industry-wide solution to address the numerous challenges and opportunities within the oil & gas sector. Organizations are increasingly constrained by the law of diminishing returns due to the growing technical demands of specialization, which require finer divisions of labor. This creates a paradox: the low volume of work within a single organization doesn't justify such specialization, especially in the expanding fields of earth and engineering sciences. Each producer trying to cover all these areas pushes them beyond commercial viability. By approaching these issues from an industry-wide perspective, new opportunities for specialization and the division of labor are unlocked.
People, Ideas & Objects have specifically addressed these challenges, including those faced by startups and small oil & gas operations. We’ve tackled the difficult question of how to implement the most technically advanced ERP system, Oracle Cloud Infrastructure (OCI) of which the Preliminary Specification is based, within these organizations without bankrupting them or overwhelming them with unnecessary technical burdens. Our solution includes features like the Work Order, which introduces a second revenue stream for all producers. Our user communities service providers offer services that handle accounting and administrative functions for the entire industry, charging each Joint Operating Committee only for the management of individual processes when the property is produced profitably.
This approach ensures that startups and small producers have the administrative and accounting capabilities to meet the demands of their partners in the Joint Operating Committee, enabling them to participate as equally capable partners in any oil & gas operations. They can meet the regulatory requirements of capital markets and comply with the standardized and objective methods developed in the Preliminary Specification, all while maintaining a commercial approach to oil & gas operations—unlike what is commonly experienced today. This revitalizes the innovative foundation of the industry.
We have applied Professor Romer’s theories throughout the oil & gas industry, prioritizing their impact on producer profitability. Our user community and service providers will offer objective, standardized accounting and administration through our Cloud Administration & Accounting for Oil & Gas software and service offerings. These services will be delivered at a fraction of the cost that producers currently incur, while providing information of vastly superior quality. This eliminates the need for each producer to build redundant internal capacities and capabilities for administrative and accounting infrastructure, thereby reducing costs and expanding producers' ability to meet regulatory and technical demands.
Each producer operates under similar needs, focusing on the Joint Operating Committee—the key organizational structure of a dynamic, innovative, accountable, and profitable oil & gas producer. A single, industry-wide, objective, and standardized facility, accessible through Cloud Administration & Accounting for Oil & Gas, is the only effective approach to addressing the industry's challenges and opportunities.
Our Preliminary Specification, finalized in August 2012, was ahead of its time in its scope and scale to develop an industry-wide ERP solution. However, the landscape has changed. Just as it is now unreasonable for any producer to develop a Large Language Model (LLM) independently, the scope and scale of an oil & gas ERP solution exceeds the capabilities and budgets of individual producers. A shared industry-wide approach is the only viable solution.
The costs incurred by People, Ideas & Objects would otherwise need to be replicated by every producer, differing only in scale, not scope. With the current shortage of earth science and engineering resources, aggravated by low university intake and high retirement rates among experienced professionals, the industry faces potential capacity shortages. People, Ideas & Objects address this by eliminating the traditional operator designation and introduce our concept of pooling, where working interest owners specialize in individual earth science and engineering capabilities and contribute them to the Joint Operating Committee. This approach enhances the technical resources of the Joint Operating Committees through markets of specialized providers, as exemplified by our Work Order feature.
In each of these categories, officers and directors are grappling with uncontrollable cost increases and major unresolved issues, such as the future demand for critical resources. Profitability is just the beginning of their challenges.
Specialization, Division of Labor and
Specialization and the division of labor have been the driving forces behind all value creation since 1776. Adam Smith's Wealth of Nations demonstrated this concept through his study of a pin factory, which he reorganized and mechanized based on these principles. The result was a staggering 240-fold increase in productivity. At People, Ideas & Objects, we believe that we are at a pivotal moment where intellectual leverage can be maximized through software automation, enhanced specialization, and the division of labor—further amplified by the application of non-rival costs.
Specialization and the division of labor are significantly advanced by Professor Paul Romer’s theories on "Endogenous Technical Change" or non-rival costs. Adam Smith noted that the standard of living improved dramatically when the price of pins dropped due to the distribution of manufacturing costs across a larger production volume. Similarly, we believe that the service provider organizations within our user community will see substantial reductions in the costs of administering and accounting for oil & gas producers. These costs will be even lower when shared across the industry, as opposed to each producer building redundant capabilities within their own organizations—and missing out on the benefits that are otherwise unattainable.
However, in today’s advanced society, the law of diminishing returns from specialization and the division of labor has begun to take effect. Producers are reaching the limit of what can be achieved through further specialization. While additional division of labor holds potential value, the throughput required to benefit from this specialization is often insufficient within individual organizations.
Our user community's service provider organizations bring not only cost efficiency but also qualitative advantages in the form of data and information. By capturing data at the most granular level and employing advanced, shared, or non-rival automation in processing, we deliver the detail and granularity necessary to support performance-related decision-making. In a world where it takes ten ideas to earn what one idea once did—and soon, it may take ten times that—producers face being overwhelmed by decisions and ideas if they lack reliable data, information, automation, and organization. Without these qualitative aspects, which are directly tied to specialization and the division of labor, decision-making could grind to a halt—or perhaps, it already has.
Material Balance Report, as an Example
Within the Preliminary Specification, we have developed two key accounting modules: Partnership Accounting and Accounting Voucher. A significant component of these modules is what we’ve termed the Material Balance Report. Building upon the traditional purpose of a Material Balance Report, our design elevates it to an unprecedented level, covering the entire North American production profile and ensuring the physical control of oil & gas products up to the point of sale. This is undoubtedly an ambitious undertaking, but it is entirely achievable. Attempting such a task as an individual producer would be futile—costly, with minimal benefits. However, developing the Material Balance Report within the Preliminary Specification, utilizing non-rival or shared cost structures and hyperspecialization, creates immense value and opportunities for the entire industry.
Our approach to volumetric balancing, as proposed, will ensure that volumes are accurately balanced across product chemistry, the Joint Operating Committee, facilities, regions, and even the continent. This ensures that production and sales volumes and their allocations are consistent with physical realities or, where applicable, agreed allocations as per Construction Ownership and Operator agreements. This gives producers confidence in the accuracy of their production and revenue figures.
Once volumetric balancing is achieved, it sets the stage for automating production, accounting, and administrative processes across the industry. From field data capture via Internet of Things (IoT) satellite systems of wellhead production, plant, and gathering system data, all the way through to marketing contracts, LNG shipments, and deliveries to distributors, all this data can be balanced on a monthly basis. From there, derivative reports—from nominations to financial statements—can be fully automated from data that holds unimpeachable integrity.
While the one time, shared software development costs for such a system are undeniably high, the value it brings daily to the industry is immense. The current processes, which are heavily data-driven, consume vast amounts of time and energy—largely because the level of software engineering needed to achieve this was not feasible before the maturation of today's information technologies. Additionally, the configuration of service providers to manage individual processes on behalf of the entire oil & gas industry, coupled with the urgent need to rebuild the industry from the damage caused by producer officers and directors, underscores the necessity of this project.
Though the concept is straightforward, the execution will be intricate, requiring extensive research and meticulous development. However, by sharing the development costs across the production profiles of North American producers, the expense for each producer would be minimal on a shared basis. The resulting benefits would include significantly lower administrative costs and access to the highest quality information available in the industry.