OCI Compliance & Governance, Part III
Governance Over the Process of Innovation
One of the areas that we covered in our previous discussion in the Compliance & Governance module of the Preliminary Specification. Is that effective governance and innovation are not necessarily mutually exclusive. We want to discuss the “Lessons Learned Interface" initiated in the Knowledge & Learning module of each Joint Operating Committee. These lessons learned are aggregated in the Compliance & Governance module of the Preliminary Specification in an interface called “The Innovation Library.”
What we know about innovation can be summarized by Professor Giovanni Dosi. He states,
In very general terms, technological innovation involves or is the solution to problems.” p. 1125.
Dosi defines this as,
In other words, an innovative solution to a certain problem involves “discovery” (of the problem) and “creation” since no general algorithm can be derived from the information about the problem that generates its solution "automatically." Certainly the "solution" to technological problems involves the use of information derived from experience and formal knowledge. It also involves specific and uncodified capabilities on the part of the inventors. p. 1126.
With the demands for more earth science & engineering for each barrel of oil & gas produced, and the need to keep up with the steep trajectory of those sciences over the coming years, the oil & gas firm, and the individual Joint Operating Committees will learn substantial volumes of new and valuable information about the business. The innovative oil & gas producer will be able to take advantage of these developments and expand the knowledge of both the organization as well as the science. Keeping proper governance over these processes would seem counterproductive, however, it doesn’t have to be.
One of the first things we can do to provide effective governance is to ensure that the same mistakes are not made over and over. Having the lessons learned populated from each Joint Operating Committee, up to each participant producer firm. Where each producer firm will have the aggregated lessons learned from each Joint Operating Committee they have an interest in. Then they can apply any lessons learned from any of the Joint Operating Committee’s to other Joint Operating Committee’s as may be required.
Another thing we can do in the governance section of this module is provide a strong understanding of the innovation process. By compiling and assimilating innovation processes into an understandable business process, those charged with responsible governance will understand what innovation is, and what unsuccessful innovation is. Having a library of the science of innovation, some written by Professors Dosi and Langlois, would alleviate the guesswork and concern that some of the activities occurring in the firm were moving the firm down the wrong direction, when in fact they were successful innovations. We know that innovation can be reduced to a quantifiable and replicable process. Therefore it should be governed on the same basis. However, that governance needs to be done in a manner that understands what successful innovation consists of. That successful governance is a responsibility to understand the innovation process just as much as innovators. Let's call this interface “The Innovation Library" of the Compliance & Governance module. Professor Dosi notes in his paper, Sources, Procedures and Microeconomic Effects of Innovation.
In general the uncertainty associated with innovative activities is much stronger than that with which familiar economic model deals. It involves not only lack of knowledge of the precise cost and outcomes of different alternatives, but often also lack of knowledge of what the alternatives are (see Freeman 1982; Nelson 1981a; Nelson and Winter 1982). p. 1134.
This is not what corporate governance wants to hear. What will please them is that we have the “Research Budget Allocation Interface” in the Research & Capabilities module. Remember that this interface documents the information that the firm is involved in. It summarizes the activities currently ongoing and the costs are budgeted. If a Work Order involves research or innovation being carried out, it will be listed on the interface. If an AFE includes some of these activities, they will also be listed on the interface. Within the Research Budget Allocation Interface the ability of its users to review all ongoing activities within the organization is possible. The risk of duplications would be discovered and the budget allocation for research and innovation costs would be prioritized and given some corporate direction.
Additionally there is the Industrial Command & Control (ICC) providing governance over the innovation process. The ICC is developed to pool technical resources in the Joint Operating Committee, however it has just as much application in the producer firm. By using the ICC for innovative activities within the Research & Capabilities module, a firm can keep tight control over who is involved in innovation activities. By imposing a chain of command and control over the people seconded from different departments in the firm, the ICC helps to provide appropriate governance over innovation in the firm.
We know there is more to innovation than this. Sometimes it is the un-qualifiable and the unquantifiable that we seek. Professor Dosi notes.
In fact, let us distinguish between (a) the notion of uncertainty familiar to economic analysis defined in terms of imperfect information about the occurrence of a known list of events and (b) what we could call strong uncertainty whereby the list of possible events is unknown and one does not know either the consequences of particular actions for any given event (more on this in Dosi and Egidi 1987). p. 1134.
And
I suggest that, in general, innovative search is characterized by strong uncertainty. This applies, in primis to those phases of technical change that could be called pre-paradigmatic: During these highly exploratory periods one faces a double uncertainty regarding both the practical outcomes of the innovative search and also the scientific and technological principles and the problem-solving procedures on which technological advances could be based. When a technological paradigm is established, it brings with it a reduction of uncertainty, in the sense that it focuses the directions of search and forms the grounds for formatting technological and market expectations more surely. (In this respect, technological trajectories are not only the ex post description of the patterns of technical change, but also, as mentioned, the basis of heuristics asking “where do we go from here?”) p. 1134.
This will become the nature of the oil & gas business. An effective governance over the innovation process will have to limit its involvement so that innovations can develop. At the same time this does not preclude the oversight mentioned at the beginning of this module's description. And there may be substantially more “good governance” that our user community can determine when their involvement in these developments is unleashed.
Continuing our discussion of corporate governance over innovation uncertainty. And how the firm's governance will seek to moderate investments in innovation and attempt to make it a routine aspect of the firm's activities. We have noted that innovation is a quantifiable and replicable process. It is, however, anything but routine. We want to ensure that innovations remain within the commercial sphere and do not become science projects. At the same time I want to reiterate that innovation and sound governance are not mutually exclusive. And with that jumble of contradictions let's continue.
Writing the Preliminary Specification is an innovation of People, Ideas & Objects. It is something significant and will happen only once. It is not something that happens every day and it is unusual for it to be undertaken. These are characteristics of innovation. When a firm undertakes to do something innovative it is usually something that is original and significant to their firm. It involves some risk and implies a high level of uncertainty. Professor Giovanni Dosi notes.
However, even in the case of “normal” technical search (as opposed to the “extraordinary” exploration associated with the quest for new paradigms) strong uncertainty is present. Even when the fundamental knowledge base and the expected directions of advance are fairly well known, it is still often the case that one must first engage in exploratory research, development, and design before knowing what the outcome will be (what the properties of a new chemical compound will be, what an effective design will look like, etc.) and what some manageable results will cost, or, indeed, whether very useful results will emerge. (Mansfield et al. 1977) p. 1135.
Unfortunately this is the state of the oil & gas business as it stands today. That every well drilled is literally the result of someone's theory as to what the existence of oil & gas is. Anything classified as exploratory, and much of the development work, would meet this innovation criteria.
As a result, firms tend to work with relatively general and event-independent routines (with rules of the kind “... spend x% of sales on R & D,” ... distribute your research activity between basic research, risky projects, incremental innovations according to some routine shares ...” and sometimes meta-rules of the kind “with high interest rates or low profits cut basic research,” etc.). This finding is corroborated by ample managerial evidence and also by recent more rigorous econometric tests; see Griliches and Ariel Pakes (1986) who find that “the pattern of R & D investment within a firm is essentially a random walk with a relatively low error variance” (pp. 10 - 11). p. 1134.
Reverting back to People, Ideas & Objects. Writing the Preliminary Specification is not routine, however, it is in a long line of routine research and development projects undertaken by our firm to explore the development of user driven software for innovative oil & gas producers, based on using the Joint Operating Committee.
In this sense, Schumpeter’s hypothesis about the routinization of innovation (Joseph Schumpeter 1942) and the persistence of innovation-related uncertainty must not be in conflict but may well complement each other. As suggested by the “late” Schumpeter, one may conjecture that large-scale corporate research has become the prevailing form of organization of innovation because it is most effective in exploiting and internalizing the tacit and cumulative features of technological knowledge (Mowery 1980; Pavitt 1986). Moreover, companies tend to adopt steady policies (rules), because they face complex and unpredictable environments where they cannot forecast future states of the world, or even “map” notional events into actions, and outcomes (Dosi and Orsenigo 1986; Heiner 1983, 1988). Internalized corporate search exploits the cumulativeness and complexity of technological knowledge. Together with steady rules, firms try to reduce the uncertainty of innovative search, without, however, eliminating it. pp. 1134 - 1135.
This is where corporate governance does not necessarily conflict with innovation. Priorities and budgets need to be set and established. Corporate focus is needed. Innovative oil & gas producers will benefit from a good corporate governance model. Otherwise the firm's pursuit would be an out of control science experiment. I think the governance mechanisms mentioned to date, the “Research Budget Allocation Interface” and the Industrial Command & Control provide the beginnings of effective governance. I want to stress again that our user communities' input into the Preliminary Specification will be of substantial value in this area.
Governance Over the Firm’s Collaborations
We want to discuss the governance of the firm and collaborations between the Joint Operating Committees. It is these collaborations between the industry participants and the service industry that will provide the fuel for the producer and Joint Operating Committee innovations. A proper governance over these collaborations is also necessary to ensure that the firm's capabilities are not unnecessarily leaked to areas where they are not required. We have stated throughout the Preliminary Specification that these capabilities are as difficult to copy as to generate within the firm. Copying another firm is as costly as developing them. This discussion is about good governance.
We begin by discussing Professor Giovanni Dosi’s definition of technological trajectory. The definition of a technological trajectory is the activity of technological process along the economic and technological trade offs defined by a paradigm. Dosi (1988) states “Trade-offs are the compromise, and the technical capabilities that define horsepower, gross takeoff weight, cruise speed, wing load and cruise range in civilian and military aircraft.” People, Ideas & Objects assumes the technical trade-off in oil & gas is accurately reflected in commodity pricing. Higher commodity prices finance enhanced innovation.
These trade-offs facilitate industries' innovation on changing technical and scientific paradigms. Crucial to the facilitation of these trade-offs is a fundamental component that spurs change and is usually abundant and available at low costs. For innovation to occur in oil & gas, People, Ideas & Objects would assert that the ability to seek and find knowledge, and to collaborate are two “commodities” that are abundant today. With their inherent low direct costs, knowledge and collaboration are the triggers for a number of technical paradigms that will provide companies with fundamental innovations.
Throughout the Preliminary Specification enhanced collaboration between the producer and other members of the various Joint Operating Committees the producer is partnered with. This included industry members, service industry participants and the general industry at large. These collaborations are for the expressed purpose of developing the firm's technology and understanding. Enhancing its innovativeness and capabilities. There are however limits to this exposure. For a variety of legal, proprietary, and other reasons certain things may not be able to be discussed openly. There is also the case that information regarding a certain capability will only be discussed with partners with an interest in that property. That releasing it to other partners would not be in the firm's interest. How is collaboration governance managed?
The capabilities within the “Dynamic Capabilities Interface” of the Research & Capabilities and Knowledge & Learning modules are restricted to those situations in which they are authorized. However, does that solve the problem? The issue comes down to collaboration itself. Does the information slip out in the discussion between the individual and their counterpart at company B? What can be done once a collaboration leaks the data? Is limited and that is the issue that the governance will deal with.
One of the first things we can do is centralize the publication of collaborations in one area. There they can be approved for content before publication. If any collaboration is deemed too revealing, it can be returned for editing, and further review before publication. This would slow the process of collaborations however that is a minor issue compared to the loss of critical information. Secondly, the review before publication could be handled only by those familiar with corporate secrets. The problem with either of these situations is that it would take someone very senior within the organization. To do this would require that we have a centralized “Collaboration Interface” that aggregates the firm's collaborations into one central area. Therefore we will build this interface within the governance area of the Compliance & Governance module should any producer desire to use it.