OCI Resource Marketplace Module, Part III
Coordination and knowledge sharing among service industries
As part of the Resource Marketplace module, we have developed what we call the Actionable Information Interface. By posting actionable information about their firm, producers, service industry firms, service providers, and vendors have access to a central location where others can respond. In terms of the other interfaces detailed in the Preliminary Specification so far, how does this interface fit in? In what way does it play a role in other activities in other modules? The purpose of this discussion is to clarify some of the different perspectives about the data and information that passes through the Resource Marketplace module and is generated there.
Following the Actionable Information Interface, the Research & Capabilities module will have blog posts. Authors of these blog posts are individuals working on original and innovative products within the Resource Marketplace. By publishing their ideas on this site, authors can earn their copyright and other Intellectual Property rights. These ideas codify market demand for original and innovative products and how entrepreneurs and innovators solve producer challenges based on the information contained in the Resource Marketplace module.
The Accounting Voucher module has an interface for designing transactions. Oil & gas companies will benefit from the ability to design the transaction in such a way that it achieves the greatest organizational efficiency both for the Joint Operating Committee and for the vendor. Identify which vendor performs which operations, when, where, and how. Once the design is complete, automate as much of the process as possible.
Finally, there is an interface for processing payments. This interface is part of the Accounting Voucher module. As we can see with all interfaces, they all interact strongly with the Resource Marketplace module. In the Resource Marketplace module, we need to capture the data and information that allows these other modules to function. That's one of the most critical functions of the module.
The Preliminary Specifications Resource Marketplace module is the source of the data used by the different interfaces that relate to it. The data in question is plain generic contact information that is used in business every day. We want to discuss how and who is responsible for the data. Also included are details required to process payments into the vendor's bank account, among other attributes. Most of this information can be found on the supplier's website, but it won't be sourced by anyone, as the supplier will maintain his or her own records in the Resource Marketplace module of People, Ideas & Objects.
Our "Cloud Administration & Accounting for Oil & Gas"-based offering allows us to centralize the processing of People, Ideas, and Objects for producer clients in one place. Each supplier will maintain their own record within the Resource Marketplace module, so producer firms do not need detailed records of each vendor they have worked with. Consequently, inaccurate records and duplication of information between producers will be avoided, saving time and reducing errors. It is the supplier's responsibility to ensure that the information they provide in the Resource Marketplace is accurate. If a supplier changes address, they'll know best when they need to update their records. With specialization and the division of labor, and the proliferation of vendors, this task becomes more urgent.
In order to create this Resource Marketplace “Supplier Interface,” the People, Ideas & Objects user community needs to identify and document the different data elements. In addition, all the interfaces and data requirements of the Preliminary Specification must be included here. In the process of designing transactions, suppliers and producers must be able to quantify and qualify their roles.
A supplier will have many of the same accounting and processing requirements as the producer and Joint Operating Committee. We ensure the producer achieves the most profitable means of oil & gas operations through People, Ideas & Objects et al. This involves the service industry. Our services for the service industry will ultimately reduce producers' costs since we can provide many of the same processing and accounting services as the producer.
As part of our discussion on the Preliminary Specification Resource Marketplace module, I would like to discuss how suppliers will communicate with producers and Joint Operating Committees. The majority of vendors maintain information about their products and services on their websites. However, most of these sites are static and do not provide much opportunity for suppliers and producers to interact. The alternative to that interaction is the Resource Marketplace module. For purposes of identification we will call this the “Supplier Collaboration Interface.”
Our review of Professor Giovanni Dosi's paper, "The Sources, Procedures, and Microeconomic Effects of Innovation," revealed that technological trade-offs facilitate industries' innovations in response to changing technological and scientific paradigms. Trade-offs require a fundamental component that spurs change and is usually inexpensive and abundant. As a result, People, Ideas & Objects contend that innovation in oil & gas depends on the ability to seek and find knowledge, as well as the ability to collaborate. Knowledge and collaboration trigger a number of technological paradigms that will provide companies with fundamental innovative capabilities because of their inherent low direct costs.
Compared to any of the others listed here previously, I consider Supplier Collaborative Interface to be different. There is a blog in the Research & Capabilities module that may seem most similar. There is a blog in which people publish "original" ideas and technologies independently. This blog isn't a collaboration based on the research efforts of a few individuals, groups or firms. In the “Supplier Collaboration Interface”, the entire producer community will be invited to engage with the specific vendor to discuss their products and services through a collaborative interface. In order to define the vendor's offering in a collaborative manner, the whole community will be involved in these discussions.
The wiki style of this interface will cut down markedly on email volumes generated between vendors and producers. In many cases, this email is in the same context. Finding the relevant knowledge is the key to resolving the issue. Producers will be more inclined to use the People, Ideas & Objects Resource Marketplace module if they know there is a searchable, centralized wiki. By maintaining collaborations with producers on this Supplier Collaboration Interface-style wiki, suppliers will receive a return on their investment. Those who visit the site will see complaints and accolades, so the response to those comments will concern all producers and the Joint Operating Committees. This is the first line of customer service.
Everything in the oil and gas industry is derivative of earth science and engineering. Innovation is a result of the understanding of the sciences and leads to further advances in them. It becomes increasingly important to be mindful of these facts in the approach taken as the industry becomes more innovative. For innovative, safe, and successful execution of even the most basic operations, significant education and experience are required.
In the following manner, the People, Ideas & Objects application modules map innovation in the industry. In the Research & Capabilities module, people with innovative ideas in products and services write about them and earn rights to them by publishing them on a blog across the industry. Producers develop their capabilities around their land and asset base as “knowledge begets capabilities, and capabilities beget action”. Within the Research & Capabilities module, these capabilities can be captured through the Dynamic Capabilities Interface. Searches are then organized based on inherent attributes, such as the geological zone or Joint Operating Committee. For certain geological zones, this committee has access to its producers' capabilities via Knowledge & Learning modules. By learning what has and hasn't worked through the proceeding process, the Joint Operating Committee can apply the capabilities successfully and document it in the Knowledge & Learning module's lessons learned section.
Currently, this process has been documented in the Preliminary Specification for the modules. The issue lies with the last sentence. The part that states "apply the capabilities successfully" will undoubtedly require supplier involvement. In his paper, Professor Dosi emphasizes that innovation occurs when “capabilities and stimuli” are combined with “broader causes outside the individual industries, such as science.” As the oil & gas industry develops, this interaction is necessary to keep up with its innovative products and services. Producers' interactions with their suppliers are important, but all producers' interactions with those suppliers are equally important. Having these interactions reviewable reduces the producer's risk. In addition to providing a forum for the airing of concerns, IP has been earned by the supplier, so robust collaboration is possible to expand the understanding and knowledge of all parties.
Why are we developing the Supplier Collaborative Interface? Most people understand that doing the same thing over and over is easy. Making an organization change its routine is difficult, and when change is introduced, trouble begins. If we could just leave things the way they are, we could produce more oil and gas. Unfortunately, those days are long gone and oil & gas routines are anything but routine. Producers have broken the industry, and with the revenues of the industry, they can rebuild it in the vision of the Preliminary Specification. Professor Dosi notes the following points about this difficult situation.
Organizational routines and higher level procedures to alter them in response to environmental changes and / or to failures in performance embody a continuous tension between efforts to improve the capabilities of doing existing things, monitor existing contracts, allocate given resources, on the one hand, and the development of capabilities for doing new things or old things in new ways. This tension is complicated by the intrinsically uncertain nature of innovative activities, notwithstanding their increasing institutionalization within business firms. p. 1133
Recently People, Ideas & Objects introduced our Blockchain module which will work with each of the interfaces we've described. Identifying the area where the changes have occurred would be a futile effort that would render each of these interfaces redundant, unused and unneeded. By using Oracle Cloud ERP's Autonomous Database implementation. We have used their "blockchain" table implementation. Despite not being a true "blockchain" technology. As a result, these tables accept only the INSERT command, so each update is a separate and distinct amended text stored in a separate row. As a result, it is necessary to aggregate the rows of the table that contain the Preliminary Specifications Interface content in order to view it. The user will then be able to highlight within the wiki or blog what the differences are in terms of the changes in the technology or offering.
The Supplier Collaborative Interface of the Resource Marketplace module enables the Producer or Joint Operating Committee to mitigate tension and uncertainty in innovative activities.
It is important to keep the Supplier Collaborative Interface of the Resource Marketplace module and relate what is said here to the Preliminary Specification as a whole. In my earlier post, I discussed why People, Ideas & Objects is involved in the operations of the oil and gas industry so heavily. This is an ERP (Enterprise Resource Planning) system designed to handle the business aspects of the oil & gas concern. As we see, it is impossible to separate the business from the science, and if we do, we will lose our innovative capabilities, and innovation will become nothing more than an ineffective science experiment.
There is uncertainty in both science and business. The two cannot be separated, as in other systems such as SAP. Perhaps this is why business systems today have not served the oil & gas industry well, in my opinion. By separating them, SAP loses the dynamic required to ensure science remains grounded in the oil & gas business. They are not aware of the innovative and scientific basis of the oil & gas business.
A Supplier Collaborative Interface will help the Joint Operating Committee focus on the scientific and business uncertainties associated with the innovations they are implementing. In many cases, the Joint Operating Committee will implement the technology or innovation for the first time. The supplier and vendor may have an issue troubleshooting aspects of the technology. During this period of business and technical risk and uncertainty, collaboration at the highest level will be crucial. Professor Giovanni Dosi notes;
However, even in the case of “normal” technical search (as opposed to the “extraordinary” exploration associated with the quest for new paradigms) strong uncertainty is present. Even when the fundamental knowledge base and the expected directions of advance are fairly well known, it is still often the case that one must first engage in exploratory research, development, and design before knowing what the outcome will be (what the properties of a new chemical compound will be, what an effective design will look like, etc.) and what some manageable results will cost, or, indeed, whether very useful results will emerge. p. 1135
So with respect to all of the interfaces in the Research & Capabilities, Knowledge & Learning and Resource Marketplace modules regarding the development of advancing technologies and capabilities. The actual implementation of the technologies from a business and technical point of view is done predominantly by the Joint Operating Committee in the field. This is when it was first used in commercial environments. An ERP systems provider must include this Supplier Collaboration Interface to mitigate the risks and uncertainty associated with an innovative Joint Operating Committee. By focusing on the owner of the IP, as stated in the Intellectual Property Organizational Construct of the Preliminary Specification, the industry can ensure there is no redundant effort. Entrepreneurs and innovators are motivated, will be rewarded for their efforts, and producers follow the law as set forth by the U.S. Constitution.
I suggest that, in general, innovative search is characterized by strong uncertainty. This applies, in primis to those phases of technical change that could be called pre-paradigmatic: During these highly exploratory periods one faces a double uncertainty regarding both the practical outcomes of the innovative search and also the scientific and technological principles and the problem-solving procedures on which technological advances could be based. When a technological paradigm is established, it brings with it a reduction of uncertainty, in the sense that it focuses the directions of search and forms the grounds for formatting technological and market expectations more surely. (In this respect, technological trajectories are not only the ex post description of the patterns of technical change, but also, as mentioned, the basis of heuristics asking “where do we go from here?”) p. 1134
Science and operations may have been separated in the past. As innovation costs rise, we seem to be unable to troubleshoot it from a science and business perspective as well. I certainly don't see how we can continue to parse the two perspectives from the business and send the respective departments to their respective sections of the operation. The Supplier Collaborative Interface is the first step to finding a better solution. Users within the Joint Operating Committee can resolve risks and uncertainties as soon as they arise, both from a business and scientific perspective.
As part of the Preliminary Specification, we have mapped the complex innovation processes of the innovative oil & gas producer in the Resource Marketplace, Research & Capabilities, and Knowledge & Learning modules. During this highly complex era of exploration and development for oil & gas, these processes reflect the dynamic nature of both producers and the service industry. During our discussion of the "Supplier Collaborative Interface," we discussed the connections that will be necessary to complete the last stages of the innovative process. As well as working with the other interfaces in the other modules, the Supplier Collaborative Interface has more to it.
We will continue our look at technological paradigms and their effect on scientific and innovative trajectories in oil & gas. In discussing these points related to innovation, it is important to keep in mind that the sciences, the trajectories they are on, and the opportunities they create for producers, are accelerating. This will continue. Also, remember that the Supplier Collaboration Interface benefited from the low costs of knowledge and collaboration. Two critical points are highlighted by Professor Giovanni Dosi.
First, new technological paradigms have continuously brought forward new opportunities for product development and productivity increases. p. 1138
Secondly, “A rather uniform characteristic of the observed technological trajectories is their wide scope for mechanization, specialization and division of labor within and among plants and industries.” p. 1138.
It's the second point I want to address. The discussion of the Supplier Collaborative Interface will result in "gaps" in products and services. In our research on Professor Richard Langlois, we found that it is through “gap filling” that the division of labor and further specialization can be expanded. The division of labor is expanded when someone sees that a gap needs to be filled, and they fill it. As a result of these discussions, a significant number of "gaps" will need to be filled within the Resource Marketplace as a result of these discussions in the Supplier Collaborative Interface.
However, I think these "Gap Interfaces" should also be found in the Supplier Collaborative Interface of the Resource Marketplace, as we discussed in the Research & Capabilities module. When the Preliminary Specification is fully reviewed by our user community, the actual location will be one of the things that needs to be determined. "Gap filling" can be seen in how People, Ideas & Objects perceives the need for the sub-industry between the producer firms and the Information Technology industry that we, our user community, and their service providers are filling. To fill the void created by a lack of communication and understanding between the two, a medium like the Preliminary Specification is necessary.
Producers and Joint Operating Committees are responsible for managing these innovation processes through People, Ideas & Objects Preliminary Specification. In the absence of software to define and support these processes, producers cannot develop these capabilities. Innovation in the oil & gas industry in the 21st century requires a software development capability, as suggested by People, Ideas & Objects, to achieve organizational efficiency of the scope and scale as defined in this Preliminary Specification. Innovation is dependent on multiple organizations working together. Spontaneous collaborations have also failed to occur. Leaving innovation to chance has not worked. We have learned from the Preliminary Research Report that innovation practices can be defined and deliberate. Apple consistently shows the world how it can be done, but not everyone can.
It's one thing to have the process properly managed by software. It's another to have capabilities maintained in-house. And it's another to see innovations developed and applied. Having the ingredients does not guarantee innovation by the producer. In accordance with our research, People, Ideas & Objects does not believe that innovation can be developed without proper management of processes by software first and foremost. When it comes to their diminished capacities and capabilities, the service industry understands the problem. As long as oil & gas producers refuse to develop the Preliminary Specification, they will understand that their critical issue of underlying Intellectual Property will remain unaddressed. How will oil & gas producers redevelop the service industry beyond "muddle through"?
My objective is to discuss the results that producers and suppliers will achieve through collaborations undertaken in the Supplier Collaborative Interface of the Resource Marketplace module of the Preliminary Specification. Assuming the industry participates at the level outlined in the Preliminary Specification. As a result, producers would be able to discuss openly the issues and opportunities associated with the service industries. And those discussions were available for the entire industry to review. Would there not be a large leakage of proprietary information from those discussions from one producer to the next? And would this fear of leakage reduce participation to far less than the unconstrained debate assumed in the Preliminary Specification?
It is important to note that these are well-founded questions and appropriate concerns. However, just as people who read People, Ideas & Objects Preliminary Specification tend to find different things than others. Oil & gas experience, career choice, and educational level all play a part in this. Organizations are in the same boat. The producer's capabilities will determine what is gleaned from the discussion. Innovators and advanced producers will be able to utilize the conversation to its fullest extent, whereas laggard producers may not be able to fully comprehend certain nuances. It will depend very much on the capabilities of the producers and suppliers that hold the conversations.
Professor Dosi (1988) notes a study conducted by Richard Levin et al 1984, in which they studied “the varying empirical significance of appropriability devices of (a) patents, (b) secrecy, (c) lead times, (d) costs and time required for duplication, (e) learning curve effects, (f) superior sales and service efforts.” Professor Dosi (1988) observed, “that lead times and learning curves are relatively more effective ways of protecting process innovations, and patents a more effective way to protect product innovations.” Dosi concludes. “Finally, there appears to be quite significant inter-industrial variance in the importance of the various ways of protecting innovations and in the overall degrees of appropriability.” (p. 1139)
It's worthwhile to note that producers and suppliers pursue different objectives in terms of innovation strategies. Oil & gas producers emphasize process innovation, while industry suppliers emphasize product innovation. This division of labor allows producers and suppliers to interact more effectively through the Preliminary Specifications Research & Capabilities, Knowledge & Learning and Resource Marketplace modules. The producers and suppliers are attempting to secure innovative capabilities without conflict. (Producers are concerned with lead times, learning curves, while suppliers protect their innovations and capabilities through copyright and patents.) The fact that these are published in the Supplier Collaborative Interface across the industry brings depth to the discussion, but only to the extent that the producers' capabilities are able to assimilate the information. There is a limited shelf life of information in a rapidly growing world, so People, Ideas & Objects Preliminary Specification enables the producer to concentrate on their competitive advantages by coordinating the market for earth sciences and engineering capabilities, as well as its land and asset base. Intellectual Property laws have protected the supplier's competitive advantages.