OCI Executive Summary, Part IV
Analytics & Statistics and Performance Evaluation
Performance Evaluation and Analytics & Statistics modules have similar interfaces. The Performance Evaluation module is focused on the Joint Operating Committee and the Analytics & Statistics module is focused on the producer firm. Essentially these are user-based tools that enable analytical and statistical calculations to run against the data and information contained within the People, Ideas & Objects ERP systems and other unstructured data they either manage or wish to access. Providing their users with the ability to analyze data in more creative and innovative ways in seeking value for their firm or Joint Operating Committee. They will be used predominantly by oil & gas producers, Joint Operating Committees and People, Ideas & Objects service providers daily. Although the service providers will have access to a very small number of data attributes, only those data elements associated with the individual process they manage, they will have access to the entire industry's population of that data.
The types of data and information prepared and presented in these modules are dependent on individual users. They will be unique based on their needs and interests, their scope of authority and the type of work they do. When it comes to who will come up with the next breakthrough innovation we should expect it from anywhere. Part of the innovation process is discovery of the problem and we all see the situation from different perspectives. These different perspectives will ultimately influence the point of view and innovation. Someone working in the trenches may find innovations that affect their work materially, which may not interest others and vice-versa. This process of discovery should be assisted by the types of tools that include the Performance Evaluation and Analytics & Statistics modules. Professor Giovanni Dosi notes.
Thus, I shall discuss the sources of innovation opportunities, the role of markets in allocating resources to the exploration of these opportunities and in determining the rates and directions of technological advances, the characteristics of the processes of innovative search, and the nature of the incentives driving private agents to commit themselves to innovation.
Irrespective of the source of the innovation the fact that it materially affects someone's work should indicate that it should be followed through. These opportunities are difficult to discover and we need to be able to evaluate them and assess them based on their impact and ability to build value. What sometimes appears to be a sound idea can also become an area where the firm could be exposed to unnecessary risk or loss. Having access to historical data is necessary. However, in the 21st century it is also necessary to have advanced analytical tools available to analyze that data.
In the Preliminary Research Report, People Ideas & Objects identified two significant findings. The process of innovation can be reduced to a quantifiable and replicable process. Analytical tools are part of that process. A dynamic, innovative, accountable, and profitable industry is built on the Preliminary Specification. And two, that the Joint Operating Committee is the key organizational framework for innovation in the oil & gas industry. Therefore having analytical tools in the Joint Operating Committee and producer firms is critical.
Within the Preliminary Specification we have also identified that many of the data elements within the Joint Operating Committee are public in nature. Production volumes and how wells were drilled are generally released into the market soon after they’re obtained. In terms of proprietary data there is less of an issue regarding the Joint Operating Committee data. It is not to suggest that this removes the need to have the highest levels of security in all aspects of this data. This is only to demonstrate how the data within these two organizations is fundamentally different from one another. Producers possess a number of unique characteristics, considered proprietary technologies and understandings that make them unique. The value discussed within the Preliminary Specification of the treatment of data and access builds significant value for all concerned. Participation is necessary in the industry. The issues and opportunities are not resolved here and won’t be resolved until our user community studies and determines how it is handled. Today’s existing producers, should they survive their own self-inflicted destruction, may want to express their concerns and also participate in our user community to ensure that their concerns are considered.
Work in the 21st century will be different. People need different tools. The Performance Evaluation and Analytics & Statistics modules are the beginning of these next-generation era tools for people's work. We often discuss specialization and the division of labor in the Preliminary Specification. There is also specialization and division of labor between what people and computers will do and that is reflected here in these two modules. Computers will be responsible for storage and processing. People will be responsible for leadership, problem solving, issue identification, research, thinking, ideas, design, planning, decisions, creating, negotiating, compromising, collaborating, innovation and many other things we do well. Much of these things are generated based on facts that will be determined through the Performance Evaluation and Analytics & Statistics modules.
Compliance & Governance
Compliance & Governance, the module everyone loves to hate. It is my hypothesis that everything went wrong here, at compliance and governance. What I mean by that is in the 1960’s when computers were introduced to oil & gas companies. The question is asked what we will do with them. And of course one of the answers was accounting. Then as they became ever more powerful and more capable they began to add more tasks to their duties and added the natural follow-on concerns of tax, royalty and compliance. Soon the culture became focused on those “compliance” requirements of the “firm” and the Joint Operating Committee became something used over there. Soon after this, engineers and geologists began speaking a different language to "business" types. Divisions grew and the business focused on the corporation and its need to file the required paperwork with the relevant agency. This was done in the appropriate time frame and colored form.
Anyway the real business of the business, the Joint Operating Committee somehow survived and if we align its legal, financial, operational decision making, cultural, communication, strategic and innovation frameworks to the compliance and governance frameworks of the hierarchy everyone can start speaking the same language as the engineers and geologists and start to get some real business done. And as People, Ideas & Objects research has shown this would provide the oil & gas producer with enhanced speed, innovation, accountability and profitability.
Compliance & Governance is the eleventh module in the fourteen modules of the Preliminary Specification. It’s also no accident that I added Compliance & Governance as one of the last, as the question should be asked is. How are we planning to ensure compliance with all the regulations for all the module specifications we've discussed so far? And I would assert that this is why these are user-based developments. But seriously, governments seem to like regulations on oil & gas companies. With Information Technology enabling various governments to issue technical business rules, technical specifications, XBRL syntax’s and other technological frameworks for these regulations, the ability to write these “frameworks” only seems to have encouraged them to write even more regulations. The larger point is that these frameworks provide software developers with distinct advantages in enabling regulations within software.
As indicated earlier regarding our user communities' determination of the People, Ideas & Objects application scope. Part of that scope determination will include which regulations and jurisdictions it must comply with. With so many jurisdictions requiring compliance, each transaction may need to be assured of compliance with multiple jurisdictions. Add to that, the transaction may be generated through a Joint Operating Committee owned by a variety of producers. And those producers may have an international background and the Compliance & Governance module gains importance.
From the point of view of a producer, maintaining the database and applications for all of the compliance frameworks they need to concern themselves with is difficult. The number of people needed to keep applications up to date is significant. However, with People, Ideas & Objects, as one software developer acting on behalf of the industry as a whole, the job becomes much more specialized and manageable. Then again if we were building these applications to serve an industry we would use the division of labor and specialization to manage these tasks in a way that would significantly lower the costs of compliance, and increase the quality of the producers' compliance. Sharing the non-rival costs of building and maintaining the infrastructure of our Cloud Administration & Accounting for Oil & Gas software and service.
I foresee just the royalty compliance requirements of these applications potentially including many dozens of different jurisdictions. Approaching this from a software engineering point of view as a sole producer is not cost effective in the least. Considering these costs are replicated across each producer company, we begin to see the costs of compliance escalate to the levels that they are today. There is another way, and that is what is proposed here in People, Ideas & Objects. It is referenced earlier in Professor Paul Romer’s “Endogenous Technical Change” paper where he introduced non-rival services and sharing. Along with the many other innovative ways we’re proposing to deal with the issues of the oil & gas industry. For example, the service providers' Cloud Administration & Accounting for Oil & Gas offerings.
Here we have the beginnings of compliance and governance for the innovative oil & gas producer and Joint Operating Committee. What we need to do is deal with the compliance of an innovative oil & gas producer with the tools of the 21st century. Those include automation, specialization and the division of labor. And in terms of governance, we can begin to provide the producer firm with the appropriate operational governance consistent with innovation demands. We learned that innovation does not arise from sloppy compliance and governance.
Industrial Command & Control
Throughout the Preliminary Specification we've discussed our solution to one of the premier issues the oil & gas industry faces. That is, the demand for earth science and engineering effort per barrel of oil increases with each barrel produced. This is best represented by the steep escalation of oil & gas exploration and production costs. Meanwhile, the critical earth science and engineering resources are relatively fixed and difficult to expand. Add to that the anticipated retirement over the next twenty years of the current brain trust of the industry and the problem becomes a critical concern.
For the time being, there are few short-term solutions to the status quo volume of geologists and engineers. It takes the better part of that time to train them to operate effectively in the industry. Our resolution in the People, Ideas & Objects software applications modules involves what we’ve developed and called “Industrial Command & Control” (ICC) and the application of specialization and division of labor. Specialization and the division of labor are well known economic principles that bring about greater economic productivity from the same volume of resources. Given that the volume of earth science and engineering resources is known for the foreseeable future, specialization and the division of labor will provide us with a tangible means to potentially increase the capability, capacity and productivity of the oil & gas industry, yielding multiples of today’s performance over the long term. With software defining and supporting organizations, today’s producers must approach a heightened level of specialization and division of labor through software in broadly dispersed North American markets.
People, Ideas & Objects ICC involves the implementation of specialization and the division of labor in the disciplines of geology and engineering. As of now, each producer firm must acquire all Earth Science and Engineering capabilities to meet the needs of its "operated" properties. Which creates capacities and capabilities for these scarce resources that are deployed “just-in-time” within the producer firm designated operator. When each producer within the industry pursues this same strategy, inefficiencies in these critical resources result. Leaving resource utilization rates lower due to the volume of unused and unusable resources locked in each producer firm.
What is proposed through the People, Ideas & Objects software application modules ICC is that the producer's operational strategy avoids the “operator” concept. Instead, it begins “pooling” these technical resources through each of their partnerships represented in their Joint Operating Committees. That way the inefficiencies that would have been present in the industry can be made available and used through industry wide, producer focused, advanced and advancing specialization and division of labor. Where many of the lower end processes are offloaded to service providers who specialize in that basic skill on behalf of many producers. This is done in a geographical area or other specialization. And each individual producer focuses on a specialized element of science as it develops and innovates upon that. People, Ideas & Objects believe producers will soon be unable to commercially support the full scale of engineering and earth science disciplines tasks and responsibilities as they have in house. This will be due to the shortages of resources, the cost escalation of these resources in the market due to their shortages, the expansion of demand from higher production volumes, the demands for more science in each incremental barrel of oil produced, the anticipated, substantial expansion of the sciences and the need to innovate upon that expanding science.
What these concepts demand is what the Security & Access Control module is designed to provide through the ICC. The People, Ideas & Objects system must provide access to the right person at the right time at the right place. This is with the right authority and the right information and on the right device. With the ICC there will also be a manner in which the technical and all the resources pooled from the producers, interact with the appropriate governance, compliance and industry standard chain of command.
Before the hierarchy which was a commercial development of the 20th century, there was only the military structure in terms of large organizations. The main difference between the two is subtle but significant. Military structures are broader and flatter than hierarchy. That is one of the ideals we are seeking, but the more relevant feature is the ability for the chain of command to span multiple internal and external organizational structures and to move resources from different areas of the military through standardization.
The nature of the people interacting through the industry standard chain of command layered over the Joint Operating Committee will include all of the disciplines involved in oil & gas. The contributions of staff, financial and technical resources will include all those employed by the industry today. I could see many office buildings being refurbished to accommodate a single JOC on a large property. Staff from the different producers may be seconded to work for one or more JOC, not at any particular producer firm.
As background we should recall that each individual would have different access levels and authorizations in terms of access to People, Ideas & Objects ERP systems. Assuming different roles and responsibilities, they would impose different access levels to data, information, processes and functionality. Additionally, Security & Access Control is the key module to implement Industrial Command & Control across People, Ideas & Objects software modules. This structure, particularly in a Joint Operating Committee, would weave multiple producer firms under one industry standard chain of command. In addition, it would include an interface to ensure that all processes were "manned" to ensure compliance, governance and overall completeness.