Revisions to the Preamble Part 5
Innovation for Profits
Another element of our competitive advantage of providing the dynamic, innovative, accountable and profitable oil & gas producer with the most profitable means of oil & gas operations everywhere and always is we focus on innovation as the way in which to enhance the profitable nature of the producer. Innovation for profit, particularly from the scientific basis of the business, is the successful and necessary perspective for the 21st century oil & gas producer. From Professor Giovanni Dosi.
In the most general terms, private profit-seeking agents will plausibly allocate resources to the exploration and development of new products and new techniques of production if they know, or believe in, the existence of some sort of yet unexploited scientific and technical opportunities; if they expect that there will be a market for their new products and processes; and finally, if they expect some economic benefit, net of the incurred costs, deriving from the innovations.
People, Ideas & Objects Preliminary Specification has been designed to capture the “what,” “how” and “why” of innovation within the ERP software that we’re developing for use by the innovative producer. Throughout the modules the principles and understanding of innovation were researched and incorporated into this ERP software. Our research included the works of many but most particularly Professor Giovanni Dosi and his key paper “The Sources, Procedures, and Microeconomic Effects of Innovation” (1988). It was there that we learned many of the fundamental aspects of what are necessary for the oil & gas producer to focus on innovation. Recall that it was in our Preliminary Research Report (2004) that we learned that innovation can be reduced to a defined and replicable process. If it's not a replicable process that is defined and supported by the organization then we need to find a reason why oil & gas producers are not innovative, and Apple consistently is. Although we define these processes within the Preliminary Specification which defines and supports the producer organization, Joint Operating Committee and service industry, that does not guarantee that all those that use the software will be innovative as a result. There will be leaders and laggards on these criteria. The ability to evaluate which producer firm has succeeded in exploiting the science and engineering involved in oil & gas most effectively, and commercially can not currently be determined in North American oil & gas. Their financial statements are homogenized facsimiles representing only the size of the producer with undifferentiated and obscure non-performance.
To highlight a few of Professor Dosi’s key points on innovation, in this next quotation he notes the opportunities, the processes of innovative search, and incentives to investments in innovation.
Thus, I shall discuss the sources of innovation opportunities, the role of markets in allocating resources to the exploration of these opportunities and in determining the rates and directions of technological advances, the characteristics of the processes of innovative search, and the nature of the incentives driving private agents to commit themselves to innovation.
and
The search, development and adoption of new processes and products in market economies are the outcome of the interaction between:
- Capabilities and stimuli generated with each firm and within the industry of which they compete.
- Broader causes external to the individual industries, such as the state of science in different branches, the facilities for the communication of knowledge, the supply of technical capabilities, skills, engineers etc.
- Additional issues include the conditions controlling occupational and geographical mobility and or consumer promptness / resistance to change, market conditions, financial facilities and capabilities and the criteria used to allocate funds. Microeconomic trends in the effects on changes in relative prices of inputs and outputs, including public policy. (regulation, tax codes, patent and trademark laws and public procurement.)
Review of this list shows the opportunity for an innovative framework and footing in oil & gas that can and needs to be built today. Adoption of People, Ideas & Objects perspective of an industry that demands creative destruction be undertaken, where the rebuilding of the industry on a profitable, innovative footing is what we have in hand. It is within the DNA of the Preliminary Specification how these processes of innovation are identified and supported by our software, our user community and service providers which enhance the innovativeness and profitability of the oil & gas producer. To expect the status quo would be capable culturally to make these changes to realize this opportunity has now been proven to be impossible in early 2022. Although producers have claimed to be innovative in the past they’ve also relied on specious arguments such as “building balance sheets” and “putting cash in the ground” as two of their premier developments. People, Ideas & Objects et al through this opportunity we provide have been available since at least August 2012 and there has been no change in the makeup of the North American producer firms. In fact the trajectory of the damage being realized by the greater oil & gas economy began a far steeper downward trend around the same time.
There are two high level distinct processes of innovation included in the Preliminary Specification that build off the overall innovative foundation being created. The foundation contains many others however it will be the source of many more in the future with a defined ERP software development capability and user community that People, Ideas & Objects are creating. Two of them work together to take control of the innovative processes within the producer organizations. To separate these processes from operations in order to isolate them, prove them, develop them and determine their implementation. Few innovations work on the first attempt. Once the means to implement them is complete then the opportunity to roll them out to the remainder of the relevant parts of the organization for implementation can be undertaken. This reduces the costs of everyone in the organization doing the same experiments over and over, then again, each year, avoiding any organizational knowledge or learning. People, Ideas & Objects et al’s approach ensures that the science and technology is applied, and if further research is necessary, it is undertaken.
The second currently defined process of innovation involves a more ad-hoc approach that reduces the formality and constraints of the first process. What can clearly be seen as a necessity. From our second most prominent research source, Professor Richard Langlois paper “Innovation Process and Industrial Districts."
While it is possible to conceive of a firm that is so hermetic in its use of knowledge that all stages of innovation, including the combination of old and new knowledge, rely exclusively on internal sources, in practice most innovations involving products or processes of even modest complexity entail combining knowledge that derives, directly or indirectly, from several sources. Knowledge generation, therefore, must be accompanied by effective mechanisms for knowledge diffusion and for "indigenizing" knowledge originally developed in other contexts and for other purposes so that it meets a new need. p. 1
There is no innovative team in the first process. It is the domain of the industry at large to pursue serendipity and spontaneity throughout oil & gas and the service industry. It is the second process of innovation in the Preliminary Specification where these opportunities arise there is a defined Compliance & Governance of the process and the proper authority is invoked in order to instill the innovations development through the above mentioned process of development or further direction is available within the firm to determine where the conclusion of those experiments have been documented successfully and are ready for implementation or failed previously at which point the argument could be abandoned or built upon the prior failure.
And where will the innovative oil & gas producer focus their innovative energies? It will of course be on their inventory of shut-in properties. It will be there that they have the opportunity to increase their reserves, reduce their costs or increase their deliverability and return the property back to profitable production which is the incentive to innovate for the dynamic, innovative, accountable and profitable oil & gas producer.
People, Ideas & Objects et al’s Value Proposition
What if ERP software in oil & gas was no longer seen as an overhead cost but as the business opportunity that it is? Which is the perspective that oil & gas producers need to adopt in order to move their organizations to a higher trajectory in terms of performance. There will be no further development of any organization in any industry without the software, and most particularly the ERP software, which defines and supports an organization's capability of changing. Otherwise we will continue to have the paradox that we have in oil & gas where the status quo is satisfied with the status quo and therefore only the status quo will ever be offered at the tragic cost we’ve all realized with much more damage soon to arrive.
People, Ideas & Objects Revenue Model provides for the lowest cost of obtaining an ERP system in the industry. And that is by charging for the costs of software development, plus an element of profit as our fee structure once. Therefore the industry is only paying for the one time costs of ERP software development. A fundamentally more efficient value proposition than any of our competitors. Our user community is implementing the Cloud Administration & Accounting of our software and the services of their service provider organizations. Realizing the remarkable cost savings and associated benefits of the paradigm of cloud computing. Where the substantial fixed costs of building administrative and accounting capabilities and capacities within each and every producer organization is a redundant, unshared, unshareable and costly exercise that we believe is the secondary reason for a lack of profitability in the industry. Turning these non-competitive attributes of the producer firms into the variable overhead costs of People, Ideas & Objects user communities service providers. Turning the administrative and accounting capabilities, capacities and costs in the industry variable, based on profitable production. Therefore overhead of the producer firm and Joint Operating Committees will only be incurred during times of production, which by default, is everywhere and always profitable. The benefit of our Preliminary Specifications decentralized production models price maker strategy.
We can provide this because we’re not focused on the traditional software company concerns of code and customers. As a cloud computing, administration and accounting provider we are oriented and focused on the changing business of a dynamic, innovative, accountable and profitable oil & gas, and associated service industries. This highlights the different motivations of the software developer over the long term. In People, Ideas & Objects instance we generate revenues on the basis of the changes that industry desires and communicates through our user community. Our motivation becomes the constant improvement of the software. In the traditional software vendor’s case they are motivated by their code and customer bases. The larger their code base the more difficult it becomes to change, which coincidentally does not generate revenue. And the larger the customer base the more costly the changes that need to be made to each customer. Coincidentally, these changes to the customer software do not generate any revenues. Hence, their age and size as a firm paradoxically leads to increases in their overhead burden. What you have is a contrast and conflict in the dynamic nature of the software itself in terms of its cost to the industry and the motivation behind the developer. In addition People, Ideas & Objects use of Oracle Cloud Infrastructure and specifically its Cloud ERP offering are based on Java, the first object based ERP system. Therefore People, Ideas & Objects will be the first object based ERP system that is available in the North American oil & gas industry. Providing additional cost benefits over the traditional procedural programming languages.
It’s no longer adequate to just own the oil & gas asset. Without access to the ERP software in the form of the Preliminary Specification there is abundant evidence now that North American oil & gas assets will never be profitable. Regardless of the price of the commodity the bureaucrats have proven not to be working in anyone's interest other than their own. The level of destruction they’ve authored has been unequaled in the history of business. We should note this occurred while our alternative was being offered to mitigate these damages. The faith, trust and goodwill that was built in prior generations has been destroyed and the industry remains in the hands of those who operated in such bad faith? Now that there’s money on the table in the form of higher commodity prices, actions will soon be taken to deal with these individuals and these associated destructive issues.
Innovation and profitability have been the focus of People, Ideas & Objects since the beginning of this initiative to resolve the issues in oil & gas. Overproduction as a result of the accounting anomalies from the 1970s SEC changes. The producer bureaucrats deliberate misinterpretation of the meaning of those accounting anomalies and the derivative cultural changes in oil & gas that led to such ridiculous notions as “building balance sheets,” “putting cash in the ground” and such. The fault lies with the bureaucrats as we’ve identified since our beginning in August 2003. The CEOs, CFOs, COOs, Directors and other officers are responsible. They have the authority and avoided the accountability for their actions to this day. There are no other viable scapegoats or excuses.
A brief example of their record to clarify their culpability. Each of these specific events are generally known and can be easily verified. On July 4, 2019 People, Ideas & Objects published our White Paper “Profitable, North American Energy Independence, Through the Commercialization of Shale” to wide distribution. The title covers the point of the topic which is the development and integration of the Preliminary Specification. It was rejected out of hand by producer bureaucrats who had done nothing about their organizations after many years of their investors' demands for action. Within nine months of the producer's rejection of our specific proposal to deal with the issue of shale, they ran the price of oil into the negative $40 range and were forced to shut-in production. A claim they made to refute the Preliminary Specification in 2017 that shutting in production would damage formations, a claim that was knowingly and subsequently proven incorrect. Once oil prices recovered, bureaucrats declared that shale would never be commercial. And in 2021 they announced they were beginning the transition of their organizations in unauthorized and unapproved ways to clean energy. Today we don’t know what business it is that they’re in. This is the quality and style of the leadership that is now responsible for our economies energy supply. A responsibility they’re unwilling to recognize much like their inability to comprehend the need to earn “real” profits these past four decades. Where will we head to next with this bunch?
People, Ideas & Objects, our user community and their service provider organizations have painted a viable and profitable vision of how to rebuild the oil & gas economy in North America from the ashes of what remains. We see the destruction, and much of what will come to be in the next few years and it is not something that people expect. Producer firms are comprehensive failures of tragic proportions. Action is needed to proceed with this initiative, and from whom, when and where our funding is sourced is not within our domain of knowing. We only know the one important criteria necessary in order to make this a success. The funding has to come from the oil & gas industry itself. Otherwise industry won’t respect it, won’t commit to it, and would only look to alternatives as soon as the opportunity arises. Only when they have some skin in the game can we begin to start rebuilding the greater oil & gas economy brick by brick, and stick by stick.
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil & gas industry with the most profitable means of oil & gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects. Please join our community on Twitter @piobiz. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.
