Revisions to the Preamble Part 4
Lower Costs of Exploration and Development
People, Ideas & Objects et al’s next component of our competitive advantage of providing the oil & gas producer with the most profitable means of oil & gas operation. Is the lower costs associated with field work done for exploration or development. This would also include the field operations on producing properties covered by a workover or AFE.
There have been many past complaints from oil & gas producers about the high costs of field operations. I have written about the accusations made by producers toward the service industry and how the situation has developed and what needs to happen in order to correct these. Everyone would agree that a more productive environment needs to be developed between the service industry and the producers. And I have put the onus on the producers to begin the process of building the capabilities for a more dynamic and innovative service industry. This was and is the position of People, Ideas & Objects at the time of the original publication of the Preliminary Specification in August 2012. Since that time we’ve seen the inverse situation develop where I suggest producer bureaucrats actively sought to destroy the service industry of which they’re mutually dependent upon. If it was done for any other reason I can’t imagine what that would be, as the scope and scale of this damage has been comprehensive.
- The damage began by scaling back field activity levels to 25% of what they were.
- Subsequently seeing the nature of service industries survival instinct they were easily exploited by producers by demanding 50% discounts. Field operators subsequently realized 12.5% of prior revenues.
- When capital sources were unavailable to producers they used the service industry to fund their field activities and paid them on an 18 month accounts payable basis.
- While financially desperate, due to the long term consequences of these producers' activities, the service industry sold equipment such as horsepower and cut up their equipment for scrap metal in order to survive financially.
- Bureaucrats were fine and they thank you for asking.
In either era a recognition that the service industry provides producers with the geographical and technical diversity necessary to operate anywhere in North America needs to be realized by producers. As of 2022 destruction of the capacities and capabilities are comprehensive and complete. Additionally, the capital structures of the service industry are non-existent as a result of the treatment they’ve received and therefore producers will need to purposely rebuild the service industry on the basis of their good faith contributions. They broke the industry, they’ll need to rebuild it as no one else will volunteer themselves for this style of expected sacrifice and suicidal capital investment. The belief that if producers had something invested in the service industry then they’d have some respect for it and may think twice about repeating these past actions.
This process can also begin by developing the Preliminary Specification and implementing the changes within it to start the overall industry rebuilding which is a necessity. ERP system providers were subjected to the same treatment the service industry has been in the past five years. However, we were a few decades ahead in terms of the abuse and we can pin the reason for this on ERP softwares consequential increase in higher levels of financial accountability of said bureaucrats' actions. When ERP software defines and supports organizations, today’s oil & gas bureaucrats unaccountable methods are defined and supported in the ERP software they use. Without any activity whatsoever in this ERP market since the exit of Oracle in 2000 and IBM in 2005, the coincidental financial demise of the industry and associated benefit to said bureaucrats is not accidental.
There are a variety of interfaces within the Resource Marketplace and Research & Capabilities modules that provide windows to the service industry. These collaborative interfaces are designed to deal with the one issue that is systemic throughout oil & gas. That issue is the manner in which the producers deal with the ideas of others who have developed them. They ignore them. And they use them without respect to who the rightful owners are. This is counter to the producers own best interests. After decades of this producer activity, what people understand is that the time and effort necessary to develop a new idea is not worth it because the oil & gas industry will only seek to share it with the innovators competitors. Therefore they don’t undertake the time and effort necessary to develop the idea. No new ideas are coming into the service industry at a critical time when the science in oil & gas is becoming paramount. Realize that the innovation in oil & gas is generated through the service industry. Horizontal drilling, coiled tubing and fracing for shale wells with initially Packers Plus packers suffered through the lack of support and respect from producers before they were finally implemented. As much as bureaucrats claim that they’re innovative we need to ask a simple question. Would an innovative industry earn only 5 good years out of the past 36? Or is “muddle through” as they’ve consistently claimed their true strategy?
Adding to this problem is the producers will not hire anyone for field operations that are not of a certain size and scope deemed “capable” of handling the job. So all of the money is going to the larger firms in the service industry, no new competition is being developed and no new ideas to support that new competition. Is it any wonder that the producers complain about the costs associated with field operations? Or in 2022 where the producers deer in the headlights look speaks volumes. The governing rule of the service industry is they broke it, they can fix it. If new investment does come back into the service industry it won’t be in the next decade. The capital structures of these firms have been damaged far worse than what the oil & gas producers have experienced. It will be incumbent upon producers to rebuild this industry, of which they are wholly dependent upon, brick by brick and stick by stick. With their own money on the basis they’re rebuilding the capabilities and capacities they so foolishly and carelessly destroyed.
In order for People, Ideas & Objects to claim that we provide the most profitable means of oil & gas operations. We need to show that the costs associated with field operations would be lower in an environment where the Preliminary Specification would exist. Having the oil & gas producers respecting the ideas of others in the service industries will be all that is required to make the changes from the current status to a dynamic and innovative service industry. Apart from funding the rebuilding costs which is a separate issue. There are a variety of interfaces and modules that are dedicated to the initiating, sponsoring and supporting of ideas throughout the Preliminary Specification. These are what are necessary for both an innovative oil & gas and service industry. When drilling a well in a shale formation can cost ten to fifteen million dollars the opportunities for innovation are strong. Today no one is motivated to do so because the producers will not respect the owner of the idea. So everyone just picks up their paycheck and carries on. It's a simple matter that the oil & gas industry reaps what it has sown. Professor Giovanni Dosi notes that investments in innovation are for the purpose of profits. That reasoning applies in this instance in that the innovation will reduce the time, effort and costs of field operations by finding a better way in a competitive environment. Dosi notes in “Sources, Procedures and Microeconomic Effects of Innovation.”
In the most general terms, private profit-seeking agents will plausibly allocate resources to the exploration and development of new products and new techniques of production if they know, or believe in, the existence of some sort of yet unexploited scientific and technical opportunities; if they expect that there will be a market for their new products and processes; and finally, if they expect some economic benefit, net of the incurred costs, deriving from the innovations.
Producers need to create this profitable environment for the service industry. Producers are the primary industry that receive 100% of the proceeds from oil & gas. They need to understand that a share of those proceeds are earned by those in the secondary industries such as the service industry who they are wholly dependent upon. Treating the service industry like leeches and cutting their funding during the bad times doesn’t instill the partnership relationship that provides producers with the 100% of those revenues. Establishing a profitable oil & gas industry everywhere and always would go a long way to help smooth the revenues of the service industry but also the producers themselves. Eliminating the boom / bust mentality that should not exist in a proper 21st century industry. Enabling them to better deal with their staffing and development. Without the service industry sharing in the success of a dynamic, innovative, accountable and profitable oil & gas industry. Neither can or will stand alone successfully in the 21st century.
Earth Science and Engineering Resources
Our competitive advantages of providing the oil & gas producer with the most profitable means of oil & gas operations everywhere and always, has our focus on the earth science and engineering resources of the producer firm and how these are more efficiently and effectively employed in comparison to what we call the standard corporate business model that’s employed by the bureaucracy today. There are many aspects of this component of our competitive advantage, however, they’re all generating their profitability for the producer firms through innovation, specialization and the division of labor.
In the area of innovation we look to the Research & Capabilities and Knowledge & Learning modules of the Preliminary Specification to highlight the processes that are managed there. Focused on the development, documentation and deployment of capacities and capabilities within the producer firm. It is in these modules that the markets availability, sourcing, research and development of those earth science and engineering capabilities are funneled into the Joint Operating Committees for their ultimate deployment. From an innovation standpoint there is also the Work Order that enables these innovative producers to participate and sponsor working groups to research and study various earth science and engineering based projects. Designed to eliminate the bureaucracy and the inherent difficulty in managing the accounting and administrative logistics for the ad hoc nature of these working groups. The Work Order is an interface that enables the user to allocate their overhead and AFE budgets to these studies in a manner that is consistent with the nature of the opportunities.
The specialization and division of labor of the producer firms earth science and engineering resources takes on the difficult issue of the constraint of these resources. Over the next few decades the demand for these resources will outstrip supply due to retirements and the inability to bring on any increase in the numbers of new recruits. There just isn’t that percentage of the population that has the aptitude for geology or petroleum engineering. The need therefore to deal with the resource constraints is a problem that the industry must resolve and the Preliminary Specification has used specialization and the division of labor to do so.
One of oil & gas’ key difficulties is what People, Ideas & Objects et al call the hoarding issue. Each producer is building the capabilities and capacities within their firm to deal with any and all contingencies at any time. This hoarding of earth science and engineering resources, when taken across the industry, builds unused and unusable surplus capacity within each producer firm. With each producer firm attempting to provide all of the capabilities and capacities necessary for their producer firm on a just in time basis, these critical resources are unnecessarily constrained. The solution that’s provided within the Preliminary Specification is what we are calling the Pooling of these technical resources. Each member of the Joint Operating Committee commits the technical resources, based on their unique specialized capability, to the property. Any deficiency is made up from outside technical service providers or other producers who can provide the additional earth science and engineering capabilities for a fee and organized through the Work Order system to charge, bill and pay for these costs.
Which brings up the last aspect of the division of labor and that is as it applies to the bread and butter aspects of geology and engineering work. Much of this work can be turned over to newly formed technical service providers who are organized on the basis of providing a specialized service to the industry. Organized around a process or skill that is common or generic and could be specialized to a high level if the scope and scale could be brought into the picture. Leaving each producer firm able to focus on a specific high level technical specialization which forms the basis of a second revenue stream for the producer and expands the science and technology available for enhanced innovation.
It is reasonable to assume that industry will turn to specialization and the division of labor to deal with these resource restrictions. However, without the Pooling concept being a critical element of that solution, the scope and scale of the producers domain of earth science and engineering capabilities, because of the demands being generated from enhanced specialization and division of labor in the marketplace, will most certainly create further shortages in these resource bases due to their hoarding issue. Leading to chronic unprofitability due to the enlarged scope and scale of specializations necessary for producers to cover off in order to attain all of their operations capabilities and capacities demands.
In a few years having each producer conduct all the earth science and engineering necessary for all of their properties will seem like a business model from the dark ages. Decentralized business models are eliminating centralization through efficiencies in every industry. What is being proposed here in the Preliminary Specification is the only reasonable solution to the real issue of the current and looming limited resource base. It is the earth science and engineering capabilities that form a critical part of the innovative oil & gas producers competitive advantage along with their land and asset base. The Preliminary Specification enables the firm's resources to focus on the specialized research and development of “knowledge, skills, experience” and ideas, and the deployment of those in the properties that are held by the firm. This is the appropriate posture for a profitable oil & gas firm, and another component in how People, Ideas & Objects provides the oil & gas producer with the most profitable means of oil & gas operations everywhere and always.
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil & gas industry with the most profitable means of oil & gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects. Please join our community on Twitter @piobiz. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.