Revisions to the Abstract
People, Ideas & Objects Preliminary Specification provides a comprehensive vision of the future oil & gas industry, producer and service industry provider. The Preliminary Specification is a cloud computing-based, thirteen module ERP software system that defines and supports the Joint Operating Committee, three marketplaces and three other organizational constructs of the dynamic, innovative, accountable and profitable oil & gas producer. Our solutions competitive advantage is that we provide the North American oil & gas producer with the most profitable means of oil and operations, everywhere and always. Establishing a foundation for future North American energy independence.
Our vision is comprehensive and is detailed in the approximate 200,000 words contained here within the modules of the Preliminary Specification. Our software defines and supports a structured reorganization of the industry and producer firm. Through our decentralized production model, we implement a price maker strategy that converts the industry from a cash flow focus to one of profitability everywhere and always. Once the industry is profitable we then deal with the resource constraints of the earth science and engineers through our Resource Marketplace and Research & Capabilities modules. It is through specialization and the division of labor that we are able to expand the throughput of the industry from our constrained resource base. Similarly the devastation realized in the service industry is a real constraint to production deliverability and needs to be purposely rebuilt by producers. Then and only then would we be able to approach the objective of achieving energy independence in oil & gas in the Canadian and U.S. marketplaces. Establishing the industry on the basis of profitably and removing the resource constraints of engineers & earth scientists, service industry capacities & capabilities that exist today are the necessary precursors to achieving energy independence. That vision is what the People, Ideas & Objects Preliminary Specification achieves.
For the record People, Ideas & Objects call the CEO, CFO & COO, their directors and any other officers of the producer firms bureaucrats.
It is reasonable to look to energy independence as an overall objective. The shale reserves provide for that. However, the way in which the industry is managed makes that objective unreasonable and unattainable. Bureaucrats have destroyed the financial, operational and political foundations of the industry. Today we see the producers have lost financial and operational control within their organizations but also within the service industry of which they are solely dependent upon. Who provide these producers with the geographical and technical diversity necessary to carry out their operations in the field. We now have producers who are unable to function operationally but also unable to meet the demands of their consumers.
Without significant capital to restructure and increase industry throughput. The current bureaucracy is unable to achieve energy independence. They’ve never been concerned with earning profits and proven their inability and desire to catch the religion of real profitability. Without establishing the industry on a foothold of profitability first and foremost. There is not enough capital in the universe to achieve energy independence in North America while remaining in the hands of these bureaucrats.
The next twenty-five years in oil & gas will be the most dramatic in its history. The demand for energy will ensure that prices remain high. Yet with the abundance of shale reserves ensures the costs of providing that energy is much higher than the costs of conventional reserves. And with many people joining the middle class we need to consider how the industry approaches this new energy era. Does anyone believe the current bureaucracy, with the financial destruction they’ve caused in the marketplace today, will be the solution? Does that future involve an Information Technology perspective that is just a cost, or should it be a vision such as the Preliminary Specification provides today?
The key to providing this solution is that the Preliminary Specification is based on five organizational constructs that include the industry-standard Joint Operating Committee. The legal, financial, operational decision-making, cultural, communication, innovation, and strategic framework of the industry. When we take the compliance and governance frameworks of the hierarchy and align them with the frameworks of the Joint Operating Committee we attain a speed, innovativeness, accountability and profitability that is desired in our oil & gas organizations. The other Organizational Constructs include the reintroduction of specialization & the division of labor, establishment of markets, use of Intellectual Property laws, and Information Technology as foundational to the producer firms and industry operation.
After all, as you will see, we are not talking about minor changes to the floor plan of accounting. We are exercising wholesale changes to the oil & gas industry by adopting the Preliminary Specification, and fully utilizing the Joint Operating Committee and the other Organizational Constructs. Change that is as significant as that which is represented by the changes in energy prices, the global energy demand structure, shale reserves and IT leveraged change or disintermediation. Based on the research of Professor Giovanni Dosi and as People, Ideas & Objects have applied to the oil & gas industry, he asserts that the makeup of industries and companies is attributable not only to the endogenous force of competition. Innovation and imitation also make up the fundamental structure of an industry. “Market structure and technological performance are exogenously generated by three underlying sets of determinants.”
Each of the following three determinants are evident in the marketplace of an oil & gas producer today, as reflected in:
- The structure of demand.
Satisfying the demand of the global energy marketplace is critical to the advancement of all societies. American, western, Chinese and developing societies face real challenges in sourcing adequate long-term sources of energy. The long-term demands on the energy producer over the next 25 years have never been greater.
- The nature and strength of opportunities for technological advancement.
The nature and opportunities for technological advancement lead one to believe mankind has never faced the level of opportunity and acceleration that is possible today. The industrial mechanization of the past 100 years combined with the prospective mechanization of intellectual pursuits combines to markedly appreciate the value of human life. The availability of abundant, affordable, reliable and profitable energy will be critical elements of this advancement.
- The ability of firms to appropriate the returns from private investment in research and development.
The oil & gas industry is moving closer to its earth science and engineering principles. Innovation, research and development in both the producer firm and the service industry are and will become more commercial in nature. It is on the basis of the success or failure of these factors that will determine the success or failure of the producer firm within the industry.
The role of software in society is becoming more pronounced. Today we are still in the beginning stages of what can be done. For an industry such as oil & gas to continue without the software development capabilities that People, Ideas & Objects are proposing, and the organizational structure focused on the Joint Operating Committee, North American based producer prospects look dim. People, Ideas & Objects claim that we provide the innovative oil & gas producer with the most profitable means of oil & gas operations, everywhere and always. And we do. First by providing our software in the most cost effective manner. That is, charging our subscriber base for the one-time costs of our software developments on a shared and shareable basis. A fundamentally different value proposition coincidental with the value of Cloud Computing. To the assertion that we are establishing a Cloud Administration & Accounting software and services capabilities and capacities in North American oil & gas. And secondly, that in order to attain a higher level of economic output requires that the oil & gas industry employ higher levels of specialization and division of labor. To organize that specialization and division of labor in a continental economy requires the use of the software specified in the Preliminary Specification. There are no other means by which to organize a higher level of specialization and division of labor. Serendipity, spontaneous order and in many ways creative destruction have ceased to function. The bureaucracy has now proven its inability to change or accommodate the speed of the marketplace. Therefore our claim to be the most profitable means of operations is valid. The only manner in which to move from the high levels of organizational methodology we currently enjoy is to design and support a more sophisticated specialization and division of labor. And that is detailed in the Preliminary Specification. We need to take control of the production of the software in order to take control of the means of energy production. That is what People, Ideas & Objects user community-based software developments are about. Thirdly, our development of the decentralized production model, as detailed in the Preamble, provides the oil & gas industry with the capability to allocate oil & gas production on the basis of profitability throughout the industry and obtain “price-maker” strategies. For producers bureaucrats to continue to assert that oil & gas commodities are subject to the economic principles of “price takers” is a continuation of their foolishness and sloth. Production discipline provided from the Preliminary Specification is the necessary mechanism in the prolific and costly era of shale-based reserves. Otherwise, the industry and producers will continue to lose money due to their many decades-long behavior of chronic overproduction and oversupply in both oil and natural gas.
When it comes to undertaking a large project such as People, Ideas & Objects Preliminary Specification. And we have budgeted the project at $15 billion in its initial commercial release. Is a need to maintain a sense of urgency for the people involved through to the end of the project. As we know, most people will remain motivated as long as the money keeps flowing. So how do we ensure that the money keeps flowing? It is through the fact that we provide the most profitable means of oil & gas operations that we can motivate the producers to maintain their sense of urgency in keeping this project funded and moving forward to its conclusion. The alternative is the current bureaucracy who have effectively eliminated themselves from consideration. In the future, it may not be enough to own the oil & gas assets. It will also be required to access the software that makes the oil & gas asset profitable, that is the importance of software in today’s society. Our value propositions monetary value over the current bureaucratic offering is valued in trillions of dollars for the next 25 years and provides the greatest return over any other investment industry could choose.
From the thirteen module Preliminary Specification, there is an overall vision of how the innovative oil & gas producer and the Joint Operating Committee would function in this new energy era. I had two comments made to me when I wrote the Preliminary Research Report. The comments were that “this solves every administrative issue in oil & gas for the past fifty years” and “it's an entirely new discipline.” Both were related to the significance of using the Joint Operating Committee as the key organizational construct of the innovative oil & gas producer. What I think that we can say as a result of completing the Preliminary Specification is that both of these comments underestimate the significance of using the Joint Operating Committee. What we’ve discovered is that the Preliminary Specification certainly resolves the administrative and accounting issues when the legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks are aligned with the compliance and governance frameworks. However, when it comes to the operational concerns of the oil & gas industry, it also provides the frameworks and means to solve those problems too. And although People, Ideas & Objects have used them to highlight today's operational issues they will also provide solutions for tomorrow's issues and opportunities.
Changing the innovative behavior of one producer carries a scope of change that is as broad and as diverse as is contemplated in the business world. Change at this scale in many instances can not be managed within the organization but needs to be managed through the forces of creative destruction in the greater economy. Producing natural gas at a loss was the beginning of this process. We have now seen natural gas producers continue to lose money for more than a decade. Yet nothing was done to address this issue. At the height of the issue, we saw the bureaucracy pray for a cold winter. Solutions to the problem have not been discussed or provided, outside of People, Ideas & Objects, and the low natural gas price issues remain unaddressed in late 2020. The fact is bureaucracies can’t, won’t and will not ever change. Over the early years of the natural gas price declines the relatively higher oil prices were able to cover many of the sins in the natural gas marketplace. For the past seven years, low oil & gas prices have put the industry and many of the producers in financial jeopardy due to both sides of the business's poor performance. An anomaly that hasn’t happened before. We believe these are the beginning stages of the forces of creative destruction. People, Ideas & Objects offers the Preliminary Specification, our software development capabilities, user community and service providers as an alternative organizational structure for the oil & gas investor to instrumentally rebuild the industry.
A time of dynamic change driven by the organizational changes focused around the innovative Joint Operating Committee. How can a firm that has been developed in an era of cost control transform itself into a dynamic, innovative, accountable, profitable and earth science & engineering capability-focused producer? In many cases the will to do so might exist, however, with the speed and unforgiving nature of the business cycle not much time will be provided to those that attempt the transformation. We see in this world the capital markets reflecting many interesting phenomena since the financial crisis of 2008. To suggest any trend or definitive result from these would be premature. It's just a different world in terms of being an oil & gas CEO or CFO than it was before 2008.
The Preliminary Specification includes in its definition Oracle Corporation’s technologies. If you read or review any of their material it has a decidedly technological and engineering focus. If you mention the Joint Operating Committee within their organization you can hear it echo for a week and a half. They really have no fundamental understanding of oil & gas, and only a basic understanding of business. They have become very specialized in what they do and the products they sell. Such is the nature of the division of labor and specialization. What People, Ideas & Objects are therefore doing is filling a “gap” or creating a sub-industry in providing the business understanding of the oil & gas industry to the technologies of Oracle Corporation. This “gap” or sub-industry between the oil & gas industry and Oracle is something that is needed because the two are unable to speak coherently to each other, they need an interpreter, and that is People, Ideas & Objects, our user community and their service provider organizations and the Preliminary Specification.
McKinsey Consulting suggests that large populations will be joining the middle class in the next 25 years. This will have a dramatic effect on the levels of demand for energy. If the oil & gas industry fails to respond to these demands due to the bureaucracy's lethargic ways, will anyone note that there were alternatives proposed?
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil & gas industry with the most profitable means of oil & gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects. Please join our community on Twitter @piobiz. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.