The King is Dead!!!
Recently People, Ideas & Objects asserted there may be a seven year lag in North American producers' response to increase their production deliverability. Since 2015 when their investors sent their ultimate message of disapproval, seven years is the amount of time that has passed while bureaucrats contemplated their next actions. It’s with these statements that I’m attempting to be diplomatic and giving them the benefit of at least contemplating some action. Today their perspective sees them flicking a switch to resume operations at the level they were in 2015 and since they’ve not changed, nothing else has either. I can only relate the devastation that I’ve witnessed in the ERP software market of oil and gas since I began this adventure in 1991. Producers' belief that they could use and abuse the ERP providers as the enemy, for lack of a better description, has shown the consequences of their strategy play out during the 21st century. No one’s interested in their ERP software business because no one can live with the impossible conditions that producers impose on them. The last to leave this market were Oracle and IBM in 2000 and 2005. Other than People, Ideas & Objects I am unaware of any other activity focused in this area. If it wasn’t that I thought that I had the solution to resolve the critical difficulties in the industry, I wouldn’t bother with them either. Hence my overt and gracious respect for them.
Therefore I ask what if the service industry is in the same position as the ERP providers were in the 1990s? Back then it was a robust market with at least 20 providers, only one of which still exists. And one company holds the majority share of the market today. P2 claims to be “the world's largest independent provider of software and data solutions for the upstream oil and gas industry.” None of the participants are public companies and therefore we are unable to determine the size of the market in terms of revenues. Dun & Bradstreet have modeled P2’s revenues at $148 million for the parent company. P2’s market share in North America is dominant, somewhere between 75 - 80%. We know ERP software costs are a fixed overhead of the producers. We know that at $100 / bbl of oil and approximately 35 million boe / day the North American based producers revenues will be almost $1.15 trillion. P2 revenues will come to a whopping 0.012% of the producer's costs. During a time when there’s an alleged Information Technology revolution providing real value through disintermediation and new business models. Does this reflect that oil and gas producers are part of an industry that’s committed to accountability and transparency? Or, does it sound like an inefficient use of capital employed if alternatively producers are developing their own solutions with spreadsheet and paper based workarounds? Are P2 enjoying pricing power from their large market share? With all due to respect to P2 who have miraculously survived in an impossible market. Does this environment appear to be the organizational definition, support and foundation of what the dynamic, innovative, accountable and profitable oil and gas industry needs?
When ERP software such as the Preliminary Specification introduces new decentralized, disintermediated business models that offer substantially more value. Where all industries find the gains in their organizational speed, accountability and profitability substantially heightened. When ERP software defines and supports the organization; what organizational support do spreadsheets and reams of paper provide? When one blogger that’s been writing about North American producers issues and proposes a solution with an innovative business model grounded in the Joint Operating Committee, markets, specialization and division of labor, Information Technology and principles of Intellectual Property as frameworks for that solution. Why are these forcefully resisted by producer bureaucrats? In turn, inaction by these bureaucrats has stolen the incremental value that should have, and is needed to be earned from oil and gas production over the past decade since the Preliminary Specification has been published. Since at least 2015 there’s been extensive financial, career and business losses realized by everyone other than the bureaucrats. These losses that People, Ideas & Objects have defined and detailed throughout these writings are known and well understood by these bureaucrats, but do they concern themselves with them or their consequences? These losses need to be added to the decimation of value that was built into the industry prior to these bureaucrats' administration, and the never ending string of annual shareholder issuances who’s value have been summarily consumed as well. The point of the exercise was to expand the reserve base. These reserves were never profitable, I would suggest they’re still not profitable, and if so their present value is well below $0.00. Can anyone look objectively at this past record of activity and tell the bureaucrats that all is forgiven? Does anyone now believe today’s industry is anything like the one in which we were involved with in 2015 or earlier? How about earlier when Houston was the center of the global oil and gas industry?
Why are we putting our future of this industry on those people who brought us to this destroyed and decimated environment. What is it that we expect to come about from them? Is it as bad as I say? Investors and vendors in oil and gas ERP are nowhere and have been nowhere since the late 1990s. When IBM exited the ERP market in 2005 they had an 85% market share in Canadian oil and gas ERP. The behavior experienced from the producers is well known and nothing will happen while they’re in control. Initially producers just played one ERP vendor off from the other in terms of the sales price. Finally stating that xyz will give us their software for just the service contract. Without that service contract that vendor would otherwise not see another day as an organization. Producer expectations were that others, investors and bankers, would pay the freight in terms of software development costs. Then they tightened the screws. Similar choices were recently provided to the service industry when their “choice” was to sell their equipment as scrap metal or… “Hey, have you heard oil’s selling for $100 a barrel!” I’m seeing many similarities between what was experienced in the 1990s ERP market and today's oil and gas service industry. I do not see any difference in the realization of the situation on the ground by bureaucrats. They’re oblivious to any and all consequences it would seem. And most importantly I’m not seeing any change, any acceptance of responsibility or action coming out of them. Therefore what if the service industry will see the same lack of response by investors and entrepreneurs as what the oil and gas ERP marketspace experienced throughout this century?
On Wednesday I started with the quote from Sun Tzu about the Kingdom, once lost could never be established again. This toxic culture of the bureaucracy has no redeeming qualities worth keeping. Why would the producers' previous investors or the service industry representatives be interested in dealing with those that have done to them what they did to so many others. Fool me once… When a swimmer is closest to drowning is when they become the most dangerous. Seeking to grab on to anything and will take down others with them. Is this the real motivation behind the trend of last year's consolidation?
It is therefore not unreasonable to assume that we have a minimum of a seven year deficit in terms of the capacity and capabilities of the North American producers' response to the market demands for more energy. It would therefore be reasonable to assume that is the case and be prudent to execute a plan to resolve that, deal with the issues that brought this about and set the industry on a foundation that would carry this through for the long term. Then again did you hear the price of oil was over $100. The problem is that high oil prices don't stir anyone to act when they know the result will end in the bureaucrats' financial windfall at everyone else’s financial cost and probable and almost certain failure, with tomorrow's boom / bust economic lottery. The behavior of the bureaucracy and the culture of the industry is contrary to a business friendly capitalist style of environment. It is designed to comfort those that are at the top of a primary industry who deal amongst themselves for themselves. At the expense of all others. People, Ideas & Objects have suggested that has to change in the form of the Preliminary Specification. The bureaucrats have stated unequivocally, no!
Bureaucracy is a persistent cultural phenomenon. This culture of the industry will regress back to itself the moment that it can. The only opportunity we have in which to avoid these continued difficulties is to avoid the bureaucratic culture. The ability to break it and never go back has to be available in order that it, like the kingdom that failed, can never return again. With all the momentum, power and energy in the world we would never have the ability to remove the bureaucratic culture from its perch. We do however have the tools to orchestrate its demise and these have played along nicely. Time is the force in which to do so. We have the alternative in the form of the 2012 publication of the Preliminary Specification. We have been actively developing the user community since early 2014. Producers have had the lack of financial support of the investor firms since 2015 creating an untenable situation for the bureaucracy. A service industry that I believe can not and will not respond to any stimulus while the bureaucracy remains. And a critical societal issue in the fact that a barrel of oil replaces at a minimum 10,000 man hours of mechanical labor. These are creating an overt signal to the bureaucrats their response and ability to respond to their business is beyond what they’ve proven is their comprehension and capabilities. Where the continuation of their business model is untenable and will not prosper in any 21st century environment no matter what commodity prices are realized.
What I believe may be happening is the time for them to exit the industry is upon our good friends the bureaucrats. The producer stock prices are higher than last year and these looming difficulties are just around the corner. What compelling reason is there for this “leadership” to stay? I don’t think there is one, in fact I think the King is quietly packing his things and getting ready to abscond. Or in this case just retire. I’m therefore declaring the King is dead and the plan for the industry is the Preliminary Specification, long live the Preliminary Specification and our user community. Or is that too much?
On the other hand we have no shortage of work to do. Much needs to be done in the next few years. The Preliminary Specification needs to be built. The engineering and geological explicit knowledge needs to be captured as Intellectual Property and developed. New oil and gas firms need to be formed, capitalized and organized. Assets need to be transferred to these new producers in innovative, strategic and tactical ways. In this process we’ll all be helping the current producers to travel faster down their chosen journey to clean energy by disposing of dirty oil. This transition to the Preliminary Specification is something that must be done to deal with the financial difficulties the industry is plagued with from the current administration. This also needs to be done as preparation for the future. And to learn from the experience of this transition as we’ll be faced repeatedly with situations that share this same scope and scale of change in the near future of this business. We’ll therefore be somewhat prepared and experienced in challenges of this nature. Please review our Production Rights to see how everyone can participate in making this new oil and gas industry happen. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business.
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects have joined TBD and can be reached there. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.