A Dynamic Oil and Gas Industry
People, Ideas & Objects make the claim that we instill the oil and gas industry with the capability to be dynamic, innovative, accountable and profitable. Today we’ll isolate and discuss specifically the dynamism developed within the Preliminary Specification and user community. Today it’s clear to see the lack of a dynamic culture and begin to question why isn’t this mindset being used more often. I’ll describe how it is that we’ve approached and resolved this issue in providing our solution to the greater oil and gas economy through the Preliminary Specification, our user community and their service provider organizations.
In Alberta the government has successfully implemented what I would call a checkstop program “where you have to show your papers!” Using the old German WWII analogy without the accent doesn’t necessarily translate well to text. Today they’re called vaccine passports and they’ve made it fairly simple to use to verify you’ve had your shots. As a member of a few clubs and organizations that control who can and can’t enter without an account or authorization through an RFID chip or other means of verification these checkstops are nonetheless dutifully manned by the current authoritarian who has the right of refusal of passage. These are powerful individuals that then ask for the person's photo ID, which would be redundant from a verification to the systems record on hand, and if masked allow the person to proceed. At some point in our lives I believe we’ll have to turn to productive work again. I can understand that this is done for the first time the member or individual passes through the gatekeeper. But why are we relegated to the constant monotony of doing this over and over? It would seem to me to be a simple update to their systems to recognize that if someone verified they were duly vaccinated, then their membership or authorization would be recognized as such and they could be verified at the point of entry through their membership or authorized security protocol and skip the rest? I understand that there would be the risk of someone having their membership lost or stolen. Or in the case of a membership, someone loaning it out to someone who may not be vaccinated!
Whether this covid approach is a feature of being uniquely Canadian. A Chinese communist takeover or as I suspect, the fact that systems have been highly rigid and unbending, an organizational albatross that has overtaken what an organization is and how it functions. Where the person you need to see to make these systems changes remains secluded, unknown and invisible five miles away and obscured with multi-colored paper forms. Teaching everyone to accept what the situation is and to forget about reality and start the process of feeding the machine the output from that other machine. Such is the world we’ve created. We can choose to live in it, or we can say something not politically correct, and fix it. These are symptoms of all software systems. We have created an unchangeable environment that has locked us down from innovating and to the greater need of being dynamic throughout society.
The means and method that People, Ideas & Objects have used to resolve the issue in the ERP market of oil and gas is through the implementation of our user community. In doing so the first thing we did was shut off all our contact with the producers themselves. Our developers will seek and receive information exclusively from our user community. Our developers are deaf, dumb and blind to all others. Producers and others needing to have changes made to the systems of the Preliminary Specification will seek out the appropriate user community member authorized to deal in that specific process of concern. This may be directly through whatever means of communication, or it may be indirectly through the user communities work and ownership of the service providers that are implementing, managing and operating the software and services on behalf of the specific industry process the user community members are authorized. It is only the user community members that are authorized and capable of making changes to the underlying Intellectual Property of the software they’ve designed, developed and are managing in their service provider organizations. They have a vested interest in fulfilling their objective of providing producers with the most profitable means of oil and gas operations everywhere and always on the North American continent.
I tell people that software is the worst business to get into. All the costs are upfront and all the revenues are on the back end, if you should happen to ever get there. Which sounds like some other businesses like mining and such. What mining has is a resource that’s known, it will at some point generate revenues, the question remaining is will it be commercial? With software you have something that might be a dud. And not from a commercial point of view but a revenue point of view. It’s therefore a hard slog to get to the point of revenue and very few make it beyond the point of greater than $0.01 in revenue. Once the software company achieves revenue in the form of product sales then the secondary difficulties of code and customers occur. As sales increase the number of customers, features and time increases the volume of code making it difficult to conduct changes to the application. Change demands extensive work on the code, which no one wants to pay for, see the first software business issue. Secondly the deployment of the software in terms of implementation and training of any changes at the clients becomes a greater challenge with the larger customer base. Which is another budgetary item that is debated between the vendor and customer. In oil and gas ERP this model is broken.
If we look at the manner in which producers have dealt with what could be formerly called the service industry. The approach that was used by the producer bureaucrats to raid the value from that industry was developed during the 1990’s with the ERP software vendors. As of 2000 this more or less left IBM in the game who subsequently sold out in 2005. Today you can imagine the dynamism. Which has worked wonders for the bureaucrats in terms of the enhanced accountability to their shareholders. And why producers investors are currently demanding that the industry undertake the use of tier 1 ERP solutions such as People, Ideas & Objects use of Oracle Cloud ERP. This ERP solutions sub-industry has been the deadzone for the past sixteen years and was the walking dead for at least that long prior to that.
Which brings me to the last point of being in the software business. Investors look at the overall situation in oil and gas, understand the proclivity of producer bureaucrats, see the small number of producer firms and they say they’d never invest in oil and gas ERP systems. I am unable to provide anyone with a return on their investment and therefore choose not to offer any equity. It’s futile. Tier 1 providers also high tailed out of the industry as they found producers incomprehensibly difficult to deal with. And banks never loan money to software companies. Our budget demands are excessive and must consider these points. In my preparation, I fail to understand any expectation that I would build the Preliminary Specification and manage an unmanageable organization's capital structure.
We’ve taken these facts and formulated a different approach to funding People, Ideas & Objects and our user community. To avoid these issues and achieve the dynamic nature that the oil and gas industry needs to attain; demands that the software and most specifically the ERP software must be designed to change. And therefore our revenue model, outside of standard operations and maintenance costs, will be based on the changes that are made to the software base. An additional cost for the implementations, maintenance and operations plus the anticipated development costs will be assessed for each year once the commercial software is complete. An equalization of those costs and an assessment of the next year's costs would be done at the beginning of subsequent years. The producers or the production of oil and gas has to have some skin in this game. No one else is going to come to their aid. (Please note the service provider organizations are wholly independent from People, Ideas & Objects.)
As we anticipate, expect and are building our solution for the entire North American based industry's use, we’ve therefore achieved the definition of crazy when we state such things. However we have to ask, who will be providing the industry with solutions? Will the industry continue without a radical change and where will the focus come from to do so, bureaucrats seem to be focused and busy on their personal lives? And who would be able to develop other, workable and new ideas to deal with industry's issues? A solution that needs to ensure they don’t use any of the legacy of Intellectual Property that has been posted on this blog and elsewhere for the past number of decades?
The budgeted costs of our initiative are dispersed amongst all of the producers based on their North American barrel of oil equivalent capacity. Instead of each producer developing their own software solution, building their own accounting and administrative capabilities and capacities. What People, Ideas & Objects, our user community and their service provider organizations are offering is to establish the software and service providers on the same basis of the principles that underlie cloud computing. Making oil and gas “cloud enabled ERP software, accounting and administration.” Turning all of the producers' costs variable, based on production and enabling our price maker strategy to be employed. In addition we are using specialization and the division of labor to increase the industries throughput from the same resource base. The extensive overhead costs that are incurred by the industry today are therefore reduced by efficiently combining the budgets of all producers in the software development, administration and accounting processes. Redundant duplication of these same capabilities and capacities in each siloed producer are the secondary reasons for a lack of profitability. These areas are not distinct competitive advantages of the producers. Our value proposition eliminates these destructive costs being incurred by the inefficiencies currently employed by bureaucrats that are in addition to their uncontrolled overproduction. That’s how we define our success and how we’ve determined this software company makes it to the revenue side of the software equation, by building substantial value for the industry and all its stakeholders.
The bigger picture may be lost in the details of what it is we’re doing. Software rules the world and more than anything it is locking us into the status quo. We have to break out of this in a deliberate act to avoid the pitfall of what I describe is a modern day software bug. We will establish the user community as it is configured in People, Ideas & Objects with the exclusive right to control the development of this Intellectual Property. They therefore are the only ones our developers can turn to. They are the only ones that producers can turn to. They are the only ones who will have the rights to establish service providers. They are the ones that are on the ground with the day to day activities in the industry with the service provider organizations they operate. They will be seeking and receiving input from producers. Developers will be at their disposal to make the changes they need and producers want in order to ensure that the industry does not fall back into a situation where the software is dictating to us what to do. Their objective is to ensure that we achieve profitable energy independence on the North American continent everywhere and always. So that everyone involved in the greater oil and gas economy benefits. As we see without “real” profitability everything just dies. User community members have distinct and valuable competitive advantages unique to the 21st century. These include quality, specialization and division of labor, automation, innovation, leadership, integration, issue identification and resolution, creativity, cooperate in the use of conflict and contradiction to conduct real collaboration, research, ideas, design, planning, thinking, negotiating, compromising, financing, reasoning, observation and judgement to name just a few. Leaving computers to manage the data and processing. These are the costs of doing business in the 21st century. I think we’ve established that our costs would be lower than what is offered today. That an appropriately funded community such as this would not just be dynamic but also lead the industry in terms of the accounting and administration of oil and gas. Where it would actively anticipate and drive change to ensure the industry remained dynamic, innovative, accountable and profitable. And this is what People, Ideas & Objects, our user community and their service provider organizations propose as the alternative to what is provided today. An altruistic and possibly naive vision that has been ostracised and vilified by the bureaucrats due to their disintermediation in the process, all while they’ve whittled away the value for everyone of everything.
On the other hand we have no shortage of work to do. Much needs to be done in the next few years. The Preliminary Specification needs to be built. The engineering and geological explicit knowledge needs to be captured as Intellectual Property and developed. New oil and gas firms need to be formed, capitalized and organized. Assets need to be transferred to these new producers in innovative, strategic and tactical ways. In this process we’ll all be helping the current producers to travel faster down their chosen journey to clean energy by disposing of dirty oil. This transition to the Preliminary Specification is something that must be done to deal with the financial difficulties the industry is plagued with from the current administration. This also needs to be done as preparation for the future. And to learn from the experience of this transition as we’ll be faced repeatedly with situations that share this same scope and scale of change in the near future of this business. We’ll therefore be somewhat prepared and experienced in challenges of this nature. Please review our Production Rights to see how everyone can participate in making this new oil and gas industry happen. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business.
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects have joined gettr and can be reached there. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.