Leadership Capitulation, Part II
Today we have a specific example of the bureaucratic interpretation of innovation, action and the general direction of where I think we may be headed. The company is BP and the example is highlighted in this McKinsey article. For whatever reason the management of BP felt the need to address the performance of their organization and introduced some changes in an attempt to enhance their performance. This is my critique of these changes, why they’re unable to satisfy their needs, why the performance criteria are not appropriate and why the result is not acceptable. But then you’d expect nothing less of me would you.
There is a poor analogy that can be made that has relevance here. An architect is designing a large building that is dramatic and pushes the envelope in terms of its new initiatives. Hence the costs have become something of an issue in having it built. Let’s assume for purposes of this analogy that building regulations are not as strict as they are and the architect therefore specifies substantially lower grade building materials in order to compensate for any cost overruns in the design. These lead to nothing but difficulties in the day to day issues that are being experienced by those that are involved in the building and implementation of the design of the architecture. And subsequently with the maintenance costs that are far greater than what they should be due to the poor materials used. These issues are raised with the building's managers throughout the life of the building, are cost based and therefore are focused on demanding better performance and effort be made by all concerned or they’d be terminated. What are the people who are involved in the day to day to do to resolve the issues that were created in the conceptual model? These are the permanent problems that can’t be resolved and to have the consequences of these poor decisions pushed down on to the people who are doing the day to day, who are powerless, as is anyone, to remediate the problem now, is patently unreasonable and misguided. It’s this analogy that I want to highlight in this discussion and will come too towards the end of the post.
There is in the software development world a new and innovative form of organizational method that has come to take the world by storm. By that I mean it’s now become a catch phrase that’s used to sell an idea of a progressive and dynamic means in which people can work together. This is called the agile methodology and in its basic conceptual form it’s a good model. There are now two versions of agile as I see it. The management version and the version that is used by the people working in the agile groups, neither contain any similarities to the conceptual model. Managements are selling it as a means to recruit, to be with it and appear to be up to speed on the latest talking points and buzzwords. And as always will “talk the talk” with little forethought or understanding. The people who work in the agile method understand that it means self-organizing teams. What I see is unaccountability running amok in the organizations that have adopted agile as the next great thing. Conceptually dispatching legions of staff to attack a problem in whatever way the team may feel is appropriate will never solve anything. Don’t get me wrong, I am not a proponent of the waterfall software development approach, I would prefer agile any day in a properly constructed environment. First you have to have a vision of what it is they’re going to be building. A reference point that is standard across the entire organization. And most importantly the influence of a user community to guide the software development to develop what it is that they want and need. Groups of developers in self-organizing teams set upon a task to build the undefined x is anarchy. And that is what agile has come to mean by those that appeal to it the most. To be using agile as a one size fits all organizational solution to resolve any and all problems in any business at any time is exactly what it sounds like. A distortion of the concept.
These are the key points that I’ve taken from the McKinsey article entitled “An Agility Pioneer in the Energy Industry.”
bp has recognized the need for bold action. At the start of 2020, new CEO Bernard Looney announced an updated purpose for the company: to reimagine energy for people and the planet and to be a net-zero company by 2050 or sooner (see sidebar, “bp’s new purpose”). To achieve these goals, bp would have to shift from a traditional business model to a much more focused and integrated organization. Bernard described this radical shift as “reinventing bp.”
Well no actually. BP was rebranded as “Beyond Petroleum” in 1997 by then CEO Lord John Browne onwards. From Wikipedia.
From 1997, Browne sought to re-brand BP.[4] The company linked itself in its corporate communications with green issues by the overt link of its BP initials with the phrase "Beyond Petroleum". Browne stated that the right to self-determination was crucial for people everywhere, and that he saw his company's mission as to find ways to meet current needs without excessive harm to the environment, while developing future, more sustainable sources of energy. He promised that BP would reduce its own CO2 emissions by 10% by 2010, a target which was achieved nine years ahead of schedule.
What we see here is the public relations expectations that memories are generational. Or doing the same thing over and over again is a sign of something or other. Nonetheless has BP, or is it bp, found an issue or challenge they’re concerned about? We’ll deal with the manner in which their concern is being addressed at the end of this post.
Energy companies are facing major challenges. The COVID-19 pandemic has significantly shifted energy-demand curves, cost management needs to be resilient to commodity price cycles, and technological advancements are reshaping the industry. In addition, a finite global carbon budget and an impending energy transition present the biggest challenges yet for the industry. Energy companies need to respond quickly; survival will require a transformation, not incremental change.
One of my criticisms of the bureaucracy is that they incorporate the cost control business model. It continues in this definition of the issue with the statement that “cost management needs to be resilient to commodity price cycles.” No, this is not what needs to be done. The management needs to begin to look at the business holistically. It is not just costs but a business with revenues, customers, partners, suppliers and believe it or not profits. A greater oil and gas economy is what is defined and supported through the production of oil and gas. If nothing but costs are ever looked at, this is the perspective that the building manager is taking in trying to take the day to day costs out of the high maintenance cost building. It is the same thing here with trying to take the costs out of the greater oil and gas economy without addressing the larger issues that are being imposed. And just out of curiosity if Lord Browne undertook this same initiative in 1997, what have the results of that been and why do it again?
The company already had a head start: bp started the transformation journey in its upstream business in 2016, founded on agile ways of working and accompanied by investments in digital technology and by ways of working that could spur ongoing growth and innovation. The “Reinvent bp” program in 2020 amplified this experience to redesign Production & Operations (P&O) around an agile operating model with mission-driven, cross-disciplinary teams. These teams—or squads—are laser-focused on value, pursuing high-priority initiatives to optimize current assets and harness future opportunities.
Well there we have it. The “transformation journey,” “founded on agile ways of working,” “investments in digital technology,” “ongoing growth and innovation,” “mission-driven, cross-disciplinary teams” and “focused on value, pursuing high priority initiatives to optimize and harness.” There we have the majority of the buzzwords that make the management of BP, or is it bp, the best that it can be. How could anyone criticize this? Well I’ll chime in here and say they’ve forgotten to allow the staff to bring their pets to work.
Bp is stating they already have over 700 units of independent agile groups working. And these units may have over 14,000 people assigned to them by the end of this year. It is these unstructured, unconstrained yet fully responsible and accountable for their actions “squads” that should be the most frightening. What we know is that activity for the sake of activity is not action. Critically this is not how innovation works or how to implement it within organizations. These points are generally well understood in senior management and are on the list of things not to do, ever. You need to have all of the innovation being conducted separately from operations as it’s proposed to be done in the Research & Capabilities and Knowledge & Learning modules of the Preliminary Specification. The impact of changes made here or there can have consequences. These need to be understood before they’re implemented. The business is holistic and not just a cost centre. The question that should be answered first and foremost is, will it be profitable and build value. Secondly the ability for producers to innovate demands the involvement of the service industry. Which is a costly proposition if bp is going to be doing the same innovative discovery 700 individual times which is what this structure creates. It will also provide them with that same innovative discovery each and every other year from then on. Learning and relearning over and over again whether they were ever successful or not. This last point sets this entire article into the fake news category. When innovations come about on their first try or first iteration we see that they’re either not innovations, bp’s story is bunk, and quickly realize that the six people interviewed in the McKinsey article are all from bp's senior management.
My point is that innovative ideas are usually right upon the first iteration about 1% of the time. A very large number of them fail outright. Without the time and effort necessary to prove the concept and its implementation they’re not worth anything. These therefore have to be organizationally constrained and controlled as is done in the Preliminary Specification. Having unconstrained, unstructured and disorganized people running around innovating, because they can, is a recipe for organizational disaster and runaway, unconstrained costs. Which may be the point that bp is attempting to prove. After all, I’m not speaking Martian here. This entire article is ripe with things that you would not do in an organization. Agile has been effective in some software developments but is being interpreted as a revisit of kindergarten in many implementations. It will never be a one size fits all organizational method. As this series denotes, I am chronicling the capitulation of leadership in the industry. Bp at the beginning of the article admits of upstream performance related issues. Instead of addressing those and architecting the appropriate solution at the appropriate levels it appears to me they are passing the issue down to those on the ground. Giving them the unfettered authority and responsibility to tweak the valves and potentially but unknowingly gumming up the works. And when all hell breaks loose, which the bureaucrats are fully well aware of, authored, are solely responsible and accountable for. The wholesale destruction that is already baked in and will be occuring in the very near future. They’ll have their “agile methodology” and their staff as the excuse to blame as their viable scapegoat for the failure they’ve orchestrated these past four decades in oil and gas.
They’ll also have their absolute proof they’ll need to prove that the Preliminary Specification would never work. This being the parting shot for the bureaucrats to make their exit as life for them has become incomprehensibly untenable and they knew all along that People, Ideas & Objects, our user community and service providers would be a failure. And they were therefore right not to choose it. What we’re reading in this article has zero similarity to the Preliminary Specification, our user community and service providers. Ours is constructive, focused on profitability, theirs is clearly destructive. Lastly if our suspicions are correct regarding the bloating of accounts payable and to a lesser extent accounts receivable being symptomatic of the producers cannibalizing their partners net cash proceeds from their properties. In order to pay the massive losses on their profit hedging, as we call them. They are actively breaking down the legal framework of the industry and trust between the producers themselves. So yes its their staff’s incompetence that caused the destruction to bp and the Preliminary Specification would never have resolved that. For bureaucrats to be getting out now is maybe their best opportunity and don’t be surprised if we see this. It’s my opinion that producer bureaucrats contriving situations such as what McKinsey has documented in this article is shameful. We’ve established their pedigree of bureaucratic excuses, blaming and viable scapegoats being generated over the last decade. Never had they been designed so sinisterly and tragically against the people who have little choice or say in the matter. The destruction of the financial, operational and political frameworks was complete long ago. They’re actively looking to break down the legal framework of the partnerships that are a foundational concept of the industry and how it manages risk. Eroding the trust between parties and driving the final possibly fatal blow into any remaining trust they may have had with the people who continued to believe in them.
On the other hand we have no shortage of work to do. Much needs to be done in the next few years. The Preliminary Specification needs to be built. The engineering and geological explicit knowledge needs to be captured as Intellectual Property and developed. New oil and gas firms need to be formed, capitalized and organized. Assets need to be transferred to these new producers in innovative, strategic and tactical ways. In this process we’ll all be helping the current producers to travel faster down their chosen journey to clean energy by disposing of dirty oil. This transition to the Preliminary Specification is something that must be done to deal with the financial difficulties the industry is plagued with from the current administration. This also needs to be done as preparation for the future. And to learn from the experience of this transition as we’ll be faced repeatedly with situations that share this same scope and scale of change in the near future of this business. We’ll therefore be somewhat prepared and experienced in challenges of this nature. Please review our Production Rights to see how everyone can participate in making this new oil and gas industry happen. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering?
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects have joined GETTR and can be reached there. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.