To: The Board of Directors, Our RFP Response (IP), Part V
People, Ideas & Objects, our user community and their service provider organizations focus on the startup, small and junior oil and gas producers to ensure they’re provided with the full capacities and capabilities of the Preliminary Specification. Is due to the critical role and nature of their existence, as without them it would otherwise soon be over. Currently we have a market in oil and gas where the bureaucrats happily point to the fact that startup to junior producers are unable to compete and blame them for causing the difficulties we’ve seen in the industry. In fact they may have become the bureaucrats most recent, viable scapegoat! Our focus is appropriate, and we’re able to ensure these producers are able to enter the industry with far less barriers to entry by establishing them with the means to generate their second source of permanent revenues from day one. A ready market where the demand for those earth science and engineering resources will be made available through the Preliminary Specifications Resource Marketplace module. Startups, small and junior producers will also have the ability to interact with producers in the Work Order, Resource Marketplace, Research & Capabilities and Knowledge & Learning modules. Providing them with the cash necessary to pay the mortgage, the Internet, to work from home and skip past the dog food aisle for their families nutrition. Introducing them and their experience, skills, knowledge, and ideas that form their capabilities to the broader marketplace. We also eliminate that impossible wall of never ending overhead costs that consumed investors dollars year after year as the fixed, base overhead of a small to junior producer. Which is the cause of their demise today. It didn’t matter how good their technical skills were, that’s not what determined their success or failure as a startup, it was if they could get past that wall of base overhead costs. We’re going through a process of identifying the what, how and why People, Ideas & Objects et al provide these producers with a fresh start. Let's add another brick to the “how” variable. I think we’ve accurately described a different world for the future of the industry in terms of the need to begin to rebuild the industry brick by brick, and stick by stick. That’s not a top down consolidated mega-corp solution in my mind.
So why are we focused on this allegedly obscure sector of the industry? It should be the number one priority of everyone in the industry today. If we believe that consolidated mega-corp is going to fix these difficulties it would be a surprise. I’m not speculating here, I’m the only one that truly knows in my self deluded ways. And I’ll tell you why that is, none of the bureaucrats are calling me. It’s either their not interested in ERP, doing something on their own or planning to build the Preliminary Specification without me. Thinking that “big” will squash that bug formerly known as People, Ideas & Objects. First it’s no longer the wild west in terms of Intellectual Property. Second, the world doesn’t work that way anymore, copyright and Intellectual Property are respected at the highest levels everywhere and always. When Oracle and the majority of the Information Technology world depend on their own IP it’s not wise for them to go about diminishing others IP. It also doesn’t work from the point of view of having a first tiered vendor working with an industry that is trying to do the same. If consolidated mega-corp were attempting that. Why would Oracle work with any such scum when they’ll only turn around and do it to them once they're done. Therefore the board of directors of all of the producers are hereby advised don’t think they can use any of People, Ideas & Objects Intellectual Property. If People, Ideas & Objects finds that someone is using it we’ll have it stopped. Rendering any similar alternative ERP investments futile. Come to think of it, this little dissertation on the use of IP may be an interesting point when understood from a scientific and prospectively innovative industry. And that is how the underlying Intellectual Property of the oil and gas industry is managed within the Preliminary Specification.
On a current basis the bureaucrats have known the Preliminary Specification establishes a strong foundation for which the Intellectual Property of those individuals within the industry becomes available to those original authors, innovators and entrepreneurs. This is provided through the Resource Marketplace, Research & Capabilities and Knowledge & Learning modules that were published in final form by December 2013. From the Resource Marketplace module I summarized the point as.
Another key point is the tearing down of the basis of Intellectual Property (IP). An industry such as oil and gas which is based on its earth science and engineering needs. After all, it is a business based on science. If we are to expand the capabilities in the science and innovation in the industry. We are going to need to solve many very difficult problems. And as we progress, the volume of ideas needed will be an order of magnitude of what is required today. These problems cannot be solved in an environment where there is no upside for the individuals to solve them. Addressing the motivation to solve these problems and enabling the people to earn the rights to the Intellectual Property within the People, Ideas & Objects application modules is the first step in making the necessary industry wide changes. This therefore turning the oil and gas industry into a far more dynamic business.
With all of the industry fundamentally destroyed as it is, its IP is in disarray as far as I can tell. The capabilities and capacities that are derived from it are deteriorating as we speak. Making this somewhat of an IP gold rush in the industry, just to save it from the bureaucrats. However, check your employment contracts they may have clauses that state while working for them all of yours is all of theirs. Consolidated mega-corps difficulty is that none of this is published and the act of publishing is how the copyright is earned. Let me pass on one more important fact that I’ve determined since I’ve been so reliant on copyright. Patents and trademarks are defensive, in that they protect what is known of your IP. Copyright is offensive and allows expansion of one's Intellectual Property. Copyright does not secure for you the rights to an idea. It only provides you with the monopoly rights to the expression of that idea. Implying it must also be pursued and maintained much in the manner that I do here. So until the Resource Marketplace and other modules of the Preliminary Specification are built. Ladies and gentlemen start your blogs! The first thing we must do for the startup, small and junior producers in the oil and gas industry is change their competitive advantages. To read now: Intellectual Property, earth science and engineering capabilities and capacities, their land and asset base. Done. One of the greatest forms of IP today is software and algorithms, Artificial Intelligence and Machine Learning. What if these were also the foundation of the producer firm as competitive advantages? Consolidated mega-corp is looking awfully unattractive right now. Bureaucratic brains exploding.
The reason that everyone should be concerned about the startup to junior sector is purely for the fact that all of the industry rebuilding will be done on an innovative basis. This will not be your grandfather's oil and gas industry. I know it should say father but I struck a compromise between father and great, great grandfather's oil and gas business. It’s the 21st century and we can skip not just a few steps, but everything. Since we're rebuilding, why do it in any other manner? Innovation is the basis of the Preliminary Specification. It is one of the two People, Ideas & Objects, our user community and their service providers core purpose to provide all oil and gas producers with the most profitable means of oil and gas production everywhere and always. And to provide the consumer with the lowest possible cost of an abundant energy supply. We do this with the decentralized production models price maker strategy ensuring that all production is produced profitably. And innovatively to ensure that the costs remain affordable to the consumers and the commodities deliverability and reserves continue to expand.
Business is changing quickly. Intels dominance in the market is now a constraint that is causing them to lag the market in consequential ways. As the dominant manufacturer of processors, theirs has been deemed a redundant business model. The business value is no longer in the manufacture of processors, it's in the design of them. Contract manufacturing is a commodity business where others are finding profits and opportunities in that area where Intel can not compete. In terms of design being the value, that is now the case and you should read the summary of Ampere Computing’s Leadership Team that now has one of the most powerful processors available in commercial volumes. Oracle has declared they’re moving their cloud offering to Ampere processors, which Oracle’s Cloud is offering today, and People, Ideas & Objects will be running the Preliminary Specification exclusively on Ampere which will be far better due to the higher cost / performance than the Intel cloud offers.
I wonder why Intel didn’t merge and become a member of the consolidated mega-corp themselves which promises so much in today's business world? This is the new business world and there are new business models. It comes down to one word, the individual. If you don’t see what the rebels at Intel did when they established Ampere your opportunities remain with the last few days of consolidated mega-corp. The individual is facilitated by that great innovation known as the door. It is also facilitated by what the Internet was really meant to be, FaceBook and such are just useless distractions. The Internet demands one thing and one thing that is difficult to attain however. The software to organize. To organize society today, with its global reach, can not be done in a spontaneous manner. There is no serendipity when individual A meets individual B 2,000 miles away on the Internet through software providing them the means to conduct their business. Software defines and supports the organization. Without People, Ideas & Objects none of this oil and gas vision will come about by sitting and waiting for the phone to ring. At least it hasn’t happened yet.
The question also needs to be asked: why is it that Apple continues to innovate consistently? Although their products are more costly, they bring incremental value to their customers through the innovativeness they provide. They too rely on Intellectual Property as the basis of their value. They in fact consider themselves a software company that sells hardware in order to bring about that customer value. Again, software defines and supports their organization. What fool would run a company that sources their handful of products from a number of countries that total in excess of 3.5 billion in population? And then have the gall to snap their fingers and say “now innovate.” It doesn’t happen without software.
Please note that many have identified the Chinese as an issue that we should be concerned about. They are a formidable competitor of the class that North America has never faced before. For that there is no doubt. We do not have an issue with the Chinese people in any way. They’re good people and we are confident in our ability to compete. What we have however is serious concerns about the Chinese Communist Party. Extract the CCP out of the equation and we’ll be on a landscape that is more reasonable, fair and equitable. This is an apt metaphor for why we need to take the oil and gas industries' command and control out of the hands of the oil and gas bureaucrats.
The only solution as it stands today, from a creative destruction and disintermediation point of view, is People, Ideas & Objects, our user community and their service provider organizations implementation of the Preliminary Specification. The natural forces of disintermediation and creative destruction are being obstructed through the diversion of industry revenues away from the development of initiatives such as the Preliminary Specification. And therefore are unnecessarily directly supporting the status quo behaviors that have been proven to be disastrous.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. We’ve joined GETTR and can be reached there. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.