What's the Motivation for Production Discipline?
The source of all the difficulties within oil and gas today is the lack of production discipline. Producers produce everything they possibly can at 100% capacity, all of the time. In what is known as the high throughput production model, maximum volumes are used to offset the firm's high fixed overheads. Never was the question asked if this was the appropriate model to use where the commodity produced was subject to the economic characteristics of a price maker. The objective of the producer was to attain the necessary production volume in order to sustain profitability once they were able to break even above the costs of their overheads. In none of the producers did this momentum ever occur as the price of the commodities were continually eroded due to the chronic overproduction, or unprofitable production as we call it, throughout the North American marketplace causing fundamental breakdowns in the prices of these commodities. Making profitability all but impossible. Therefore accounting “methods” were adopted to make it appear as if the producer was achieving the much sought after profitability by capitalizing the majority of its overhead and interest costs. The total amount of overhead that was and is incurred is unknown and unknowable as a result of the decades of the opaque nature of the systemic capitalization and reporting across the industry. In addition, annual shareholder infusions of capital were able to temporarily offset the deterioration and destruction of value as a result of selling their products below the costs of exploration and production, everywhere and always.
This business model of the producers was augmented by the “pressure” that if they did not meet their production target increases for the year they would immediately lose favor with the investment community. This happened to many producers and the event was usually terminal for said producer. This pressure existed in order to have the producer firm achieve the size it needed to become sustainable in the shortest period of time. If the failure of one year's production volumes was not attained that showed one of two possible scenarios that were impossible to overcome in the short term. The management was no longer up to the task. Or the properties they’ve chosen would never be able to achieve their chosen momentum to sustain the organization. Both of these being clear indications of long term failure. The question therefore that needs to be asked today is; for a primary industry such as oil and gas in the 21st century, is the high throughput production model appropriate? The investors had adopted, and were imposing the production growth demand, based on the producer's “cash flow” focus as their primary factor of concern. Profitability wasn’t the issue or the purpose in this high throughput production model until such time as the producer attained the overall sustainability they sought. This is commonly referred to as the “growth model.” A damn the torpedoes and get this company built type of scenario so that we’ll have a business in the end. Once again my question, is oil and gas as a primary industry, a growth industry in the same mode as technology, biotechnology or other growth industries?
I’m not of the opinion that it ever was a growth industry. The misguided adventure of the bureaucrats focusing on cash flow was the beginning of the end of the industry. Putting the industry on this treadmill was destined to experience the fantastic destruction and devastation that would eventually occur when the commodity prices were subject to extreme price variances from small changes in production and inventory. Or the technical qualification of a price maker. The other aspect of a price maker is that new production will only be brought on stream if it’s profitable. And profitable in the real sense of profits where all the costs that were incurred in the process of exploration and production of oil and gas were accurately recorded on a timely basis. This did not happen with the capitalization of costs of every type being stored on the balance sheet for decades in order to “build the balance sheet.” I guess the ultimate objective was “to the moon.” The demise of the industry was orchestrated with the commercialization of shale based technologies across the industry in both the oil and gas sectors. Shale’s high capital demands, vast reserves exposure and rapid decline rates were toxic to the high throughput production model. Exacerbating each of the symptoms of the production discipline problem as defined here and doing so in dramatic fashion.
Clean energy is the most recent strategy selection of the industry to deal with these issues. Although we can’t discount the fact that they may be correct this time. I have a strong personal bias and preference for other solutions. It could be argued that the lack of focus on oil and gas will diminish the supply of the commodities and therefore increase the prices and profitability of the producers. Unquestionably, and so much for supplying the consumers with a ready supply of available and affordable energy. While producer bureaucrats are analyzing and speculating on the means and methods of reduction in the atmosphere of CO2 emissions, to ensure we never cross that bridge too far of xyz parts per million, the business of the oil and gas business will continue to be mismanaged for their own personal purposes or forgotten. The scope and scale of productivity through the willful act of bureaucratic navel gazing will always turn to the obscure and irrelevant. Accusations of chronic blaming, excuses and viable scapegoats, such as I have accused them of, are rendered inert when the atmosphere is turning allegedly poisonous.
What is the solution then? We need to focus on the problems at hand and forget about those issues that we have no influence or control over. Consumers consume oil and gas in the process of economic production, transportation and heating / air conditioning among many others. If they choose to give those up then that will be their choice. Oil and gas needs to begin profitable operations and rebuild the industry brick by brick and stick by stick from the remnants that remain. Supplying the market with abundant, affordable energy from a healthy prosperous industry. Something that it has not done and refuses to listen to their investors who demand it. Before too much more is lost in terms of the capacities and capabilities of the producers and the service industry that are absolute extensions of the producer organizations. We can’t and will not be getting to the place we need to be as an industry in order to fulfill that objective in the condition we’re in, the lack of any viable plan in place and the leadership that is off chasing the ultimate viable scapegoat to cover their lies, deceptions and inactions. As I indicated on Wednesday, even the press is mocking Exxon for its attempt to act out a rival proxy battle. Next time maybe hire actors.
Mike Tyson said that planning was effective right up to the first punch. And that is always the case. Plans are always never what come about and without the ability to make changes and accommodate the reality of the situation you’re either really frustrated or will find that people are laughing at you. I have a plan, I’ve called it the Preliminary Specification. Lately I’ve been less frustrated and no one seems to be laughing at me anymore. You should have seen it before 2010. We also have our user community which has the full scope of authority and responsibility, what I’ve summarized as the power to make the changes and build out the Preliminary Specification as the facts on the ground dictate. I have personal knowledge of probably a dozen specific jobs in oil and gas. That doesn’t do anyone any good when there are probably 12 million people working in these industries. Our user community will be in consultation with them during their work. Without a broad and diverse user community with access to the broader industry knowledge you’ll never have usable quality software that is of any value. At the same time our plan gives people a road map, a vision of where we want to go, what we want to do and the plan or model on how things will be fixed. Throwing vast numbers of people together without a plan as to what will be done and what is needed has proven to be a bureaucratic failure in oil and gas. Our plan is the Preliminary Specification.
What the Preliminary Specification does do however is set out in broad strokes a vision of how the industry will need to solve the issues stemming from the systemic lack of production discipline. It removes the high throughput production model and replaces it with the decentralized production model centered around the Joint Operating Committee. The legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks of the industry. When we move the compliance and governance away from the bureaucracy and align it with the seven frameworks of the Joint Operating Committee. As a result we achieve a speed, innovativeness and profitability that we seek in the producer firms.
Our decentralized production model turns all of the producer's costs into variable costs based on production. If the property is not producing it will not be incurring any costs and as a result will incur a null operation, no profit but also no loss. Ensuring that the producers are achieving their highest level of profitability when they’re not diluting their profits with unprofitable properties. Saving those reserves for the time in which they can be produced profitably. And those reserves will not have to consider as additional costs the losses that would have been incurred if the property continued to incur losses. Commodity markets will find the marginal price of the commodities when the unprofitable production is removed. Bureaucrats have accused me of devising a system of collusion. Which clearly indicates their level of business understanding. If making independent business decisions based on detailed, actual, factual accounting information at the property level is collusion? I’ve misunderstood something, but then, I would also never sell oil for negative $40. Marginal prices in the commodity markets will increase for the entire market across the continent. Establishing a new dynamic in determining what production is needed in the market. And the producers themselves will have to justify the expenditure of capital costs to ensure that they’re able to achieve profitability in order to bring those into production. Introducing a new capital discipline across the industry.
And here is the new motivation for the industry to ensure production discipline is achieved and maintained. Profits, without profits producers will not attract investors. It will be the most profitable producers that attract the most investors. It will be the producers with the greatest production discipline with the highest profitability possible in their organization. Whether that is at 20%, 50% or 100% of their production profile is irrelevant. All of their costs are variable and based on the commodity prices offered, their production profile will change to ensure that all production that is produced is profitable at all times.
The method that this occurs in the Preliminary Specification is contained within the name of the decentralized production model. The global business community is being disintermediated by Information Technology based on decentralized business models that deliver value in fundamentally new and innovative ways. Bureaucrats themes of centralization and consolidation are the odd man out in these scenarios and are actively choosing to fight the forces of disintermediation in order to sustain their personal gravy trains for as long as possible. Even at the tragic expense of the health of the industry and all those that were and are wholly dependent upon it. The scope and scale of the damage and destruction to the capabilities and capacities within the industry will take decades to recover. Issues such as how do Schlumberger and Halliburton return to the North American market? That’s easy, producer cash, paid upfront with no strings attached. At times like these it’s best to remember that the bureaucrats say they’re fine and they thank you for asking.
People have actively stopped laughing at me as they did prior to 2010. They don’t say the Preliminary Specification is impossible anymore. Just difficult, and question whether it’s really necessary. I certainly have given the bureaucrats as much time as I think they need. Any more time is counterproductive, costly and depreciates the value in the industry further. Now that I see the press mocking, and in a sense laughing at Exxon during their 2021 Annual General Meeting on Broadway. It took me eleven years to go from laughing stock to “huh, who would have thought!” The only question I have is does that mean Exxon and all our good friends, the bureaucrats, will need to follow the same timeline in order to regain their credibility?
The only solution as it stands today, from a creative destruction point of view, is People, Ideas & Objects, our user community and their service provider organizations implementation of the Preliminary Specification. The natural forces of disintermediation and creative destruction are being obstructed through the diversion of industry revenues away from the development of initiatives such as the Preliminary Specification. And therefore are unnecessarily directly supporting the status quo behaviors that have been proven to be disastrous.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.