Culture, Change, Failure
It wouldn’t take too much to convince those last few people in oil and gas that the pace of business has far outstripped today’s organizational capacity of the producer firms and industry. It may seem as though our listing of producers current seven crises in our February 2, 2021 post, the overall existential issue the producers face as a result, the wall of costs we recently identified in our “New Cost Structures” series are all symptomatic of the speed of their organization. They’re unable to see, diagnose and deal with the issues and opportunities as they present themselves in today’s marketplace. The acceleration of business in 2021 vs. 2000 is quite remarkable and is wholly attributable to the capabilities and capacities of people’s productivity which has been enhanced by the maturation of Information Technology. The cultural, bureaucratic processes that functioned before are breaking down due to competing alternatives for the producer investors that are seeking “real” returns in other industries, people to find steady, rewarding work capable of supporting a family and a mortgage, etc. What used to work doesn’t pass muster anymore. When the world turns its back on you it’s not the time in which to radically change to new business interests such as clean energy. It’s time to focus.
It was in our May 2004 Preliminary Research report that we noted the work of Professor Anthony Giddens theories of Structuration. And Professor Wanda Orlikowski’s Model of Structuration. Structuration states that society, people and organizations progress together or there is conflict leading to failure. This conflict is evident in the failure of the North American based oil and gas producer organizations. Orlikowski’s Model of Structuration suggests that Information Technology is an element of society, that IT both defines and constrains an organization in terms of its capacity to change. People, Ideas & Objects suggested at that time the ability of the oil and gas industry to seek the changes that are necessary, it needs to develop new ERP systems such as the Preliminary Specification to enable their organizations change and acquire a software development capability for the future. To ensure that changes instituted by management hold they need to be made in the software first or the organization would regress back to the methods defined in the existing software. Bureaucrats rightly interpreted this to mean that if they never implemented the Preliminary Specification, or changed their ERP systems in any way, they would never be challenged in their bureaucratic methods of organization. It was late 2004 when they gleefully pointed out their analysis to me. Seventeen years later they’re finding once again it’s validity with their runaway crises management.
Information Technology (IT) is taking a front seat, and literally the driver seat, in terms of its role in society. As much as many people had suspected, it is both positive and negative with its power being exercised at will and in ways that were not what were contemplated or considered. Just as People, Ideas & Objects assert that it’s not enough to own the oil and gas asset anymore, producers need to have access to the software that makes the oil and gas asset profitable. The role bureaucrats have played in allowing this to happen is absolute. The damage and destruction they’ve caused is comprehensive, they’re responsible, were the authorized individuals that needed to act, and therefore must be held accountable. The outsized role that IT is taking in all industries and all organizations is comprehensive and probably more powerful than what the old guard, the bureaucracy are familiar with and used to. Since the bureaucrats haven’t made any of the necessary changes I don’t think they have much of a chance to make the transition now. Their culture is well established and would be more of a difficulty and obstruction to what we need to do. This is why organizational disintermediation is necessary, rip and replace has become the method of implementation and requirement for ERP systems. And to a greater extent the economic principle of creative destruction has been an effective tool in dealing with societal change. These are all revolutionary powers that don’t respect those that obstruct, or attempt to obstruct their path.
We’ve had a variety of boom / bust cycles in the IT environment. Economic fallout from the belief that this time IT was fulfilling its promise. This was best reflected in the dot.com fiasco that I think was triggered by the belief that Y2K was an issue. When it was proven to be a dud, people stopped listening to IT and the money for any initiative evaporated. Is this time different? Who knows. What I have done is sought to solve oil and gas business related issues as a result of their organizational deficiencies. That means ERP systems need to change. I also now believe that IT has had an overall maturation of the inherent technologies that the commercial enterprise employs. This has to do with the Internet and its implications, FaceBook was not what was considered to be part of the Internet revolution. As a result, it is time to embrace and extend what is commonly being discussed today as the Fourth Industrial revolution.
Aptitude and depth of knowledge necessary to fully comprehend the IT marketplace is more difficult than ever. This is possibly one of the difficulties that the bureaucrats are faced with. They don’t know or understand the technological implications and solutions that are available. At some point very soon the demands for specialization in IT, as well as the earth science and engineering demands in their own industry, will outstrip the capacities and capabilities that a producer can house within their own organization on a commercial basis. The scattering and dilution of the producers IT budgets within their organizations lead to redundant costs being incurred and replicated at each producer across the industry. Demanding producers fill out capabilities and capacities that are beyond the scope of what a commercial enterprise can achieve. Or maybe that is stated more effectively as beyond the reasonable cost that a producer should incur. People, Ideas & Objects have consistently criticized this as another of the reasons that the producers are systemically unprofitable. Their overhead costs in their current organizational configuration are unshared and unshareable. Each producer is building their own empires of accounting, IT and administrative purity without consideration of the costs or the redundant nature of each producer spending to build all of these same non-competitive capabilities. Recall too that all of these overhead costs are capitalized on the average of 85% to property, plant and equipment and do not diminish profit or cash flow until they’re depleted over the course of the next few decades. They are however one of the primary reasons for the producers chronic, massive and otherwise “mysterious” monthly cash drainage. Producers do not have these very high overhead costs included in the price of oil or natural gas and as a result are not recovered when products are sold and hence provide them with what is commonly referred to as a cash float. Money only goes one way, out. What is desperately needed is a new more effective and efficient way of organizing IT resources. A similar reorganization is one of the primary reasons for the success of cloud computing. People, Ideas & Objects have inserted themselves, our user community and their service providers as a sub-industry that sits between oil & gas and the IT suppliers. A sub-industry capable of communicating the needs of ERP systems to producers and the pure technological providers who have both proven their inability to know or understand one another.
Two years ago bureaucrats were telling people who were interested in People, Ideas & Objects Preliminary Specification that they’d never implement the system as it was too radical of a change for them to consider. Which it was, their bureaucratic culture could never survive our implementation's transition and certainly nothing in that sense has changed in terms of their survivability. Unfortunately, their business has in addition not weathered the storm that the Preliminary Specification is designed to solve and their options have diminished substantially. What bureaucrats propose is to move off into clean energy and zero emissions which is the most radical business change they could have contemplated. Getting out of oil and gas to invest in windmills and solar arrays is not too radical of a direction just two years after suggesting that our oil and gas solution to today’s issues was? They can’t afford to do so. Having an industry subject to the chronic boom / bust is one thing, I am unable to think of another industry that claims this as a feature. Having the continental standard strategy of “muddle along” to deal with the “bad years” is another. If we use July 1986 as the point at which overproduction became a serious issue. It was certainly the point where OPEC had declared war. We are then in what I believe to be our thirtieth bad year out of the last thirty five. And the only thing that’s being considered is for two thirds of the producers to move into clean energy?
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.