A Loss of Capacities and Capabilities
Producers generated a shrug of the shoulders and a yawn when hearing the January 17, 2020 Wall Street Journal’s report of Schlumberger’s plans to exit the North American shale market. Producers think that petro dollars would always have them back barking and begging for more. Schlumberger’s move wasn’t anything to be concerned about, in fact it was just noise. Then on September 1, 2020 the sale of Schlumberger’s North American shale business to Liberty Oilfield Service was announced. Certainly the assets of Liberty will remain and they are in the fracing business. However, the loss of faith by an International leader of the market is a serious comment about the future of the oil and gas industry and shale particularly. Throughout the Preliminary Specification, and specifically in the Resource Marketplace, Research & Capabilities and the Knowledge & Learning modules the rebuilding of the capacities and capabilities of the producers and most particularly the service industry is one of the key objectives. When an industry loses control of the financial, operational and political frameworks of its domain, that includes the capacities and capabilities of the industry and sub-industries in which they had come to rely upon. We’ve discussed this many times here and in the Preliminary Specification. It is one of the permanent and lasting effects of not taking care of business. The only thing that producers could parrot was that I was crazy. Well if I’m crazy I’m still able to see the brick wall you’re driving towards, and producers feign not to be able to see or listen to anyone telling them anything other than the approved talking points. I’ve stated many times before when the world considers you crazy you need to do two things. First you don’t argue with them. Second you find liberation in the fact you’ve got nothing to lose and you never gave a damn what people thought anyways.
We noted a few weeks ago how the academic world is scaling down their engineering and geology faculties due to a lack of demand for graduates. Even Texas A&M saw just one third of their graduates able to find positions in oil and gas. However the following graph did show this to be a temporary blip in terms of geological time. That by 2060 everything should be pretty much back to the way they were before things became so messed up.
Our Resource Marketplace module looks to rebuild the service industry on a fundamentally different basis. The abuse that producers have orchestrated these past decades over all of their vendors has been unacceptable and was needing to be changed. This abuse is represented in the facts of today where Schlumberger may be leading the charge out of the market. Two particular activities of the producers' abusive behavior are of concern. They both stem from the facts that oil and gas is a primary industry and the producers generate revenue from the commodities sale. That is considered the “producer's money” and they’ll ensure that they’ll never have to spend it on anything other than creative, innovative and excessive executive compensation. The two abusive behaviors are the abuse of others Intellectual Property and the use of “their money” to keep everyone else on a starvation diet. In the case of Schlumberger, as with all service industry operators, they are not primary industries and do not have any secondary industries in which to use their fracing equipment. The producers inherently know this and during any of their orchestrated downturns, immediately expect 50 - 75% discounts from the service industry representatives. Leaving few alternatives for the service industry other than to take the money. In addition to this scaling back of their prices, producers cut their activity levels in the industry 50 - 75%. Making the decline in revenues realized by the service industry particularly acute, where the best they could hope for would be to maintain 25% of their prior periods. The Resource Marketplace module rebuilds and supports the service industry on the basis that it’s an extension of the producer firms. One where the service industry is established on a fair and equitable basis that considers the primary industry revenues the producers enjoy were not solely generated without the service industry.
The second activity the producers conduct that circumvents their capacities and capabilities in the long run is regarding Intellectual Property. IP is the foundation of any business that would claim itself to be innovative. Such as the producers claim themselves to be. However what it is they’re claiming are the innovations of the service industry. The innovations from the producers themselves haven’t been seen for many years and decades. One could argue that a highly innovative oil and gas industry would not find themselves in the pickle that the producers find themselves in today, would it? If someone should happen to stumble upon an innovation that would be useful to industry then the following process would be invoked by the producers. They would agree that it was useful, however would not use it until such time as the principles behind the technology were released to them. This would include everything necessary for the producers to understand the tool, process or widget. If the developer refused to hand over the information they would be shut out of the industry for the better part of at least a decade. If the information was handed over they would find a willing group of producers able to use it as intended for what would seem to be about a year. Then, suddenly, many competitors would appear with the same product, process and widget of the innovator. Oddly, some of the vendors' competitors have directors and shareholders that are members of the oil and gas producer firms they initially met. Establishing price competition from the information that is handed to them by the innovator is the first order of business for the producers. Although the service industry has been very successful from an innovative point of view, it's always been on the backs of providers who held on to their technologies and eventually had the producers come to them. Companies such as the developers of coil tubing and Packers Plus. What more evidence do you need than the disregard they’ve shown to People, Ideas & Objects Preliminary Specification. Unwilling to provide them with the IP I was locked out of the business. What producers were unaware of was how obstinate I can be and how badly mismanaged they were.
What we always hear from producers is their zeal to cut costs further. That is the business of the oil and gas business. Spending money at a blistering rate and beating up their vendors. Encana, now Ovintiv, went as far as to call the service industry greedy and lazy on many occasions during the better periods this century. It would seem I’m the only one calling the bureaucrats greedy and lazy now. Maybe I’m too harsh towards those responsible for the damage and destruction in the industry. I should maybe understand they’re doing their best. No they’re not, they’ve helped themselves the best they can but that’s it. If it doesn’t boil everyone’s blood outside of these producer bureaucrats for the damage they’ve done then you should check your pulse. This was unnecessary with the specific solution to the problem available in a timely manner. It just happens to also destroy the bureaucrats party time and cash flow. If you can forgive those that have done this damage to all of us then you're a far better person than I. I can’t accept it and we’re not finished yet. The extent of the damage is still hidden from most. No one airs their dirty laundry. And it will take a significant amount of time to just turn this around and get it moving in the right direction. I’m afraid the loss of capabilities and capacities has only begun which leads to the next, inevitable consequence of the bureaucrats party time, the loss of deliverability on the continent. That’s the big pickle, but everyone understands that now.
What the Resource Marketplace module of the Preliminary Specification does is establish the ability for the producers and service industry representatives to communicate in ways that will help the service industry to secure the Intellectual Property of their new products and services. Establish a market within the service industry where these producers can have some direct impact on how those innovations are developed. The two other aspects of this communication process is that the producers would be able to call out to the service industry what it is they’ll want, need and the overall direction they’re moving. Alerting the service industry to changes. It would also provide an opportunity for the service industry to have some of their ideas sponsored and financially supported by the producers in the initial stages of development. The purpose here is to make the service industry and oil and gas industry responsive to one another's needs. Making for a dynamic and innovative environment where the fostering of new ideas would be the premier way in which costs are controlled. Considering the decentralized production models price maker strategy would also be operational, the oil and gas industry enabling it to operate at a steady state of real profitability. Therefore the service industry will grow to ensure that the needs of the producers are their primary concern everywhere and always. And not just how to survive the next downturn.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz, anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.