User Community Developments, Part XXXII
“The search for data, big data being the key, Artificial intelligence and Machine Learning will show the way of the oil and gas industry.” Hogwash, garbage and ridiculous. This is the theme that has guided producer bureaucrats for many decades. Building huge IT playgrounds for the bureaucrats to play in. During the course of this activity it is reasonable to suggest that they’ve lost the script. Which of course they have. There are a variety of software applications, Artificial Intelligence and all wonder of applications of widgets that go whirr in the industry. Just in the area of inventories what is it that you want to know? Bureaucrats can tell you with extreme precision. They have applications using Artificial Intelligence which review satellite imagery for known crude oil storage tanks. Taking measurements of the size of the shadow cast by the tank at the time of the day and year, and GPS coordinate to determine the volumetric size of the tank. They then calculate the size of the shadow cast by the floating roof to determine the volume stored in that tank. Then they aggregate these volumes across the globe or region of interest to determine the storage of oil. Fantastic, spectacular and fascinating what one can do with one's technology today. The problem is what use is this information? The question that they should have asked and obviously never was. Well, the bureaucrats claim to get a better understanding of the markets. Well, bunk. If they have such a good understanding of the market why do they continue to produce unprofitably? The market is sending them the one signal that is necessary for them to understand, the one signal that imputes the production, inventory and demand, all in one, and that is the price of the commodity. Yet bureaucrats continue to ignore the commodity price at great jeopardy to themselves as they pour over these tank inventory readings. Creating more paper reports and processes of untold value destruction that generates nothing discernible. Unable to determine if the property they’re producing is profitable within plus or minus 25% of the range of its revenues. But that’s accounting and accounting isn’t exciting.
The point of course is the need to have users define the software that is developed. Otherwise you end up with science experiments and activities that take a lot of time, energy and money and flush them down the big drainage ditch of value that is oil and gas. In terms of how oil and gas is run is clearly reflected here. It’s a big science experiment. If you're not using the most bleeding edge science then you're not “winning.” It’s not just the software, it’s also the business that the user community keeps focused on. What People, Ideas & Objects user community does is implement common sense into the process of building software. Give the users what it is they want. Forget about what the technology can do and have the business prevail in terms of what is needed to be done. Review the Preliminary Specification, the user community vision and determine what aspect of the technology is driving this initiative. None. Technology for technology's sake is the great misdirection that has clouded and confused the user into either stating its useless or not understanding it. Little has been accomplished after 50 years of technological innovation at this point, in my opinion. Yet we stand on the shoulders of Information Technology giants and are capable of delivering real results if we just focus on the business principles and user communities, and not the shazam.
Cost control and shuffling data between the multitudes of software applications in order to determine that nothing has changed is the art and science of bureaucracy. I was told, when People, Ideas & Objects began our by-line of providing the most profitable means of oil and gas operations. That no one cared about profits, I was called crazy and kicked out of the industry for our dedicated focus on profits, among other things. It is easy to see that the same attitude applies to market prices. Basic business principles are not used, appreciated, understood or accepted in oil and gas. Proponents of these principles are ridiculed and belittled because the bureaucrats know far better, they have the satellite imagery to prove it.
Yet all of this Artificial Intelligence and Machine Learning, brilliance of those that are the top of the producers still have not determined what the issues are in their firm. Is it the coronavirus, too warm of winters, global warming, is it the pipeline companies fault, or governments, OPEC’s or their employing “capital discipline” to deal with low prices and unprofitability? Can everyone see the disconnect that has developed in the culture of the industry as it has moved away from basic business principles into what I really don’t know what to call this. Soviet era bureaucratic makeshift? I would also say it’s delusion however there has been a decided and violent response by these people towards People, Ideas & Objects and our Preliminary Specification. There has been a highly deceptive reporting of the activities going on here for four decades. And all the while it is these principle (the C suite and direct charges) bureaucrats who are the only, and I repeat the only ones who have benefited from their involvement in oil and gas. If it’s naive or deliberate, either way they don’t deserve our attention anymore and need to be removed.
And replaced by those of our user community that will be individually and collectively able to build the software that holds to business principles and user needs. Building software that users need, not what technologists and bureaucrats want. The life cycle of the hierarchy has been exhausted and is now exposed as a non-functioning, counterproductive and value destroying beast. Distributed, decentralized markets such as those contained in the Preliminary Specifications Resource Marketplace, Petroleum Lease Marketplace and Financial Marketplace modules. In combination with the Joint Operating Committee as the key organizational structure of the dynamic, innovative, accountable and profitable oil and gas producer are the future of this industry. But only in the hands of its users to ensure that it never falls into the hands of bureaucrats where it only becomes the space invaders of a new generation.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.