Price Maker vs. Price Taker, Part III
Some in oil and gas may consider today as evidence of the failure of capitalism. However I would suggest that it reflects the movement from the third industrial revolution to the fourth. The loss and inability to read market prices and act on that information. And a persistent bureaucracy that has no accountability for what they’ve done or the future of the industry. Creative destruction is a phenomenon that has preceded many changes over the past centuries. Yet the corporate objective of maximizing producers shareholder value stands as People, Ideas & Objects, our user community and service providers focus today, and in the future, as much as it did over the past century. Why do we care about the investor so?
We need to take a look around and ask if this oil and gas industry is the one that we want for the future. Are people satisfied with the current environment and see strong opportunities where they can prosper, make a good living, raise a family, take on a mortgage and retire? Maybe throughout that career process they could also become a shareholder themselves. I don’t see anyone’s hand being raised in confirmation of these thoughts. If the producers themselves are not providing their overall objective of maximizing shareholder value then does that mean their investors money is being redistributed to others within the industry? No, clearly not, as it is today none of the profits, value or prosperous nature of the industry is being generated anywhere. If the producer bureaucrats are not fulfilling their corporate objective then they’ve cut off their desire and drive to compete and win. Whatever is good enough will do, or just muddle through, we’ve been here before and we’ll be again.
The fish stinks from the head down is a saying that fits here. When the architects of the business, the decision makers and those that provide the overall vision of where we’re heading as an industry. When the organization is defined and constrained by the software it uses, the business model doesn’t function or build any value but alternatively destroys it. What can anyone, outside of the entrenched bureaucracy that benefits from this depressed environment, do? Nothing. We all know it takes a long time to turn a supertanker around. But that’s not what we’re attempting to do here. Our supertanker is riddled with damage, is sinking and spilling oil everywhere. What are those members and participants in that industry to do when the management of the shipper doesn’t care that they’re losing and destroying so much value? When the only response anyone gets from that shipper is that they’ve seen this before and they’ll muddle through.
The investors do not desire to be part of the destruction, can see the writing on the wall and exited the situation with the ease of a telephone call or click of a mouse. In essence the stock market sending a price signal to bureaucrats, who’ve obviously ignored it. If only all of the problems could be fixed as easily. The banks also have nothing but risks and are stuck with a portfolio of companies that they’re unable to motivate to act. Therefore we see the service industry in oil and gas enter the worst of their downturns. Even Schlumberger’s CEO’s commentary when they moved 50% of their assets out of North America was indicating they weren’t coming back. The general economy that should be thriving in the areas where oil and gas is operational are all in depression era states. The producer bureaucrats just sit and blink at all that is happening and expect that something will happen to make it all better.
We could all do better than having the alleged leaders of this industry sitting around silently blinking and nodding off. What do we have to lose by ignoring them and acting to correct this mess. Would they even be aware? Nothing has changed since the fundamental collapse of natural gas prices in 2009. Other than the collapse of oil, the investors and bankers are getting out as fast as they can. Nothing has been done to remediate the damage other than generate serial excuses that have all proven to be false, or was it that they were lying all along?
During the research of the Preliminary Specification we spent some time evaluating the future organizational makeup of industries. Would they be comprised of decentralized markets or centralized bureaucracies as the current method of organization may continue. Our conclusion was that markets would come back to dominate industries primarily due to the Internet. Adam Smith introduced the concept of the invisible hand of the marketplace as the “unintended social benefits of an individual's self-interested actions.” This was believed to have been replaced by the hierarchies “visible hand” that was prevalent in large corporations. As Professor Richard N. Langlois noted in his hypothesis of “The Vanishing Hand” which he describes in his paper “The Vanishing Hand: the Changing Dynamics of Industrial Capitalism” as.
The basic argument - the vanishing hand hypothesis - is as follows. Driven by increases in population and income and by the reduction of technological and legal barriers to trade, the Smithian process of the division of labor always tends to lead to finer specialization of function and increased coordination through markets, much as Allyn Young (1928) claimed long ago. But the components of that process - technology, organization, and institutions - change at different rates. p. 3
And therefore the “vanishing hand” which is what we see in some of the industries that have been disintermediated, replacing the “visible hand” of management is now becoming the “vanishing hand” or “invisible hand” of markets once again. This is the strong belief of the Preliminary Specification as seen in the three marketplace modules and our price maker strategy. The ability to respond to market signals, the price of the commodities, does not exist. Bureaucrats determined long ago that they know better than what the markets are telling them. Yet the oil and gas industry has carried on for four decades in an accelerated manner of value destruction. Each year reporting specious profits that are earned from their genius, as they know not which property provided the profits. And selling investors on that genius in an industry that is impossible to discern who are the leaders and who are the laggards.
Just as markets take a premier role in the future of industries. It is understood that markets provide one, and only one thing. The price it's willing to pay the producer. If you can produce profitably at the price offered you produce. If you are unable to, you maximize shareholder value by shutting-in those properties that are not providing profitable operations. Only then will the corporation reach its maximum value for its shareholders and as we’ve noted, all those that are associated with the industry will be prosperous too. As they will be able to know that the industry will always be profitable everywhere and always. That their efforts will be rewarded and provide value to all that use their products. Looking around the greater oil and gas industry today, who is happy with the fact that shareholders are not rewarded for their efforts? Adam Smith wrote about these principles in 1759 and in 1776. Market failure is the sole responsibility of the producer bureaucrats.
The following graph spells out one thing. Oil and gas commodities are price makers. Source @SoberLook.
Any arguments on that point are now moot, in my opinion.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network Twitter @piobiz anyone can contact me at 403-200-2302 or email here.