The Cottage Industry Approach
Producers have attained a herd mentality that is quite exceptional for anyone outside of the industry to observe. The “thing to do” or the “thing to be” is the driving force of the message coming out of the producers. Anyone remember SAGD which led to Heavy Oil then to unconventional gas and now shale. It would appear that the place to be today, the area where the most value can be generated is in the development of software to aid in the management of the producer firm. If you missed this trend don’t worry, apparently so did I. There is little doubt in my mind as I write this that the established producers days are numbered. Trust me when I tell you, they won’t be around when they finish writing their new wiz bang software. It’s not my opinion that their writing of their own software is going to encourage investors to run back into the industry with bags of cash to position themselves for the next upswing. What will be the vision of such an initiative, what will be the method in which the issues are solved and the opportunities brought about. Producers need to understand and remember that the copyright on the Preliminary Specification is well established. It took decades of hard work and a full decade of dedicated research in order to finish. Again what will be the new, alternate vision that the producers have been working on these past decades for their new software?
Then again what do I know, they’re producers, they have wallets the size of… Well they used to. Maybe software development isn’t as difficult for them as it has been for me. They could move some engineers off the drilling of wells and start them on software development and have a product in no time. Think of it, each and every producer hammering away at the keyboard in an effort to fix what ails their business before the ceiling falls in. Kind of reminds you of the joke about the auditorium full of monkeys with typewriters producing great literature. The fact that this cottage industry approach, which has been the method used in oil and gas for at least 40 years, hasn’t worked, as evidenced by the fact the issues exist today, will have no bearing on that outcome.
I’m curt and generally disgusted with the state of affairs in oil and gas. I’ve worked hard to avoid this meltdown that we are well into the latter stages of. If I appear disrespectful to the producers it does no harm to me whatsoever. They are not my customers and these producers won’t be around much longer. Disintermediation is the name of the game these days. IT is railroading through every industry on the planet. If bureaucrats control the software development, then they’ll control their destiny is what their devious minds have come up with. No industry will avoid the conversion from whatever they are today to the software industry. A culturally, systemic and chronically unprofitable oil and gas industry has no future. The Preliminary Specification provides oil and gas producers with the most profitable means of oil and gas operations. It’s therefore not enough to own the oil and gas asset anymore. It is also necessary to have access to the software that makes the oil and gas asset profitable. Without that you have today’s fiasco. This is reality, and it will be brought to you by the cottage industry approach just as soon as those monkeys finish their first legible page of text.
The one issue we have not been able to solve, and if we can’t solve it we may be forced to walk away from it. The only value that the current producers provide their investors is the amount of property, plant and equipment sitting on their big, bloated, beautiful balance sheets. These amount to what we believe are $1.7 trillion. These are also the amounts of money that the investors have provided the consumers in the form of discounts on their energy consumption. The investors have graciously paid the capital costs of the consumers energy consumption and these costs are sitting on the industries balance sheets as the unrecognized capital costs of past production that the investors could use in future pricing calculations. If they were to somehow acquire these companies and be able to use these amounts then they would be able to retrieve these amounts from the future pricing through the fact that the Preliminary Specification provides the most profitable means of oil and gas operations. However, if all of these costs are now supported with debts as many companies have wiped out all of the shareholder equity and working capital, then walking away may be the best alternative.
For the past number of years I’ve been working to reduce our development timelines in an effort to mitigate the amount of loss that the oil and gas industry incurs. Each year we are unable to deliver our product to the industry is another half trillion dollars or more. Time is money and the need to ensure that we deliver our product in a timely manner is a concern to us, as we believe it will eventually be to others. With the realization that money is being lost, something that we’ve been saying for over a decade. Therefore I undertook to look at what we could do to ensure that the time we needed for development was limited to just what was required. As soon as the Preliminary Specification was published in final form we began the development of our user community. That has been the priority of our efforts since that time which was December 2013. The development of the user community is the major impediment to our delivery schedules. Without our user community in place we will not be developing any code. Software that is not based on a broad and diverse user community is useless software. We therefore have eliminated many years from our delivery dates and increased our product quality substantially due to our focus and efforts in this area. Oracle has been our chosen vendor for the base of our offering. Oracle has a broad and diverse market offering that is coordinated and comprehensive. This includes their consulting services in the area of software development. For People, Ideas & Objects to recruit the 600 or more software developers, have them singing from the same hymn sheet and then belt out the most capable and competitive team we need for this undertaking is possibly a half decade at the absolute minimum. It has therefore been decided to reorganize our firm into what we are able to provide in terms of value to the industry. We are a user community and Intellectual Property offering that will be using Oracle as our sole contracted technology provider and software developer. This will allow our user community to hit the ground running with the Oracle developers soon after our budget is secured. These are the major initiatives we have undertaken to reduce our time requirements, there have been many smaller ones that are not relevant to this conversation. IT continues to mature and provide ways in which we can a) increase our quality, b) reduce our timelines and / or c) reduce our costs. In each instance we’ll pick the two of those qualities that we find most pertinent to our demands and proceed from there. The rule in software is that you never get to pick all three.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.