Stickiness and Leakiness
The question then becomes: why are capabilities sometimes organized within firms, sometimes decentralized in markets, and sometimes coordinated by a myriad contractual and ownership arrangements like joint ventures, franchisees, and networks? Explicitly echoing Hayek, Jensen and Meckling (1992, p.251) who point out that economic organization must solve two different kinds of problems: "the rights assignment problem (determining who should exercise a decision right) and the control or agency problem (how to ensure that self-interested decision agents exercise their rights in a way that contributes to the organizational objective)." There are basically two ways to ensure such a "collocation" of knowledge and decision making: "One is by moving the knowledge to those with the decision rights; the other is by moving the decision rights to those with the knowledge." (Jensen and Meckling 1992 p. 253). p. 9We have therefore reversed the flow of knowledge or capabilities within the Preliminary Specification by moving the producers capabilities to where the decision rights are held. We have done this as the Joint Operating Committee is the key organizational construct of the dynamic, innovative, accountable and profitable oil and gas producer and industry. By identifying and supporting the legal, financial, operational decision making, cultural, communication, strategic and innovation frameworks of the Joint Operating Committee and then moving the compliance and governance frameworks of the hierarchy into alignment with the Joint Operating Committee we achieve a speed, accountability and profitability in our organizations. The decision rights are held by the Joint Operating Committee within the operational decision making framework. Whereas today having the decision rights moved to the producer firm creates a conflict between these two organizations that is inconsistent, we believe, with performance, accountability and profitability.
We need to recall the situation that oil and gas will be in a short period of time. Where today it takes one idea to generate a dollar, it will take ten ideas to generate a dollar in the not too distant future and one hundred ideas in no time after that. The volume of knowledge is going to have to be managed in a more effective way than it is today. The need to have the right knowledge to the right people at the right time and the right place will become more difficult if there are unnecessary conflicts and obstructions to the flow of that knowledge. On the other hand we are focusing the producer firm on their distinct competitive advantages which are their earth science and engineering capabilities and their land and asset base. The key here should be having these capabilities applied in a timely manner to their land and asset base. For what other purpose would the producer be creating these capabilities. In the Preliminary Research Report we learned an interesting point about the producers proprietary earth science and engineering knowledge, understanding and capabilities. It is here that we note once again from Professor Langlois paper entitled “Chandler in a Larger Frame: Markets, Transaction Costs, and Organization Form in History.”
In Brown & Duguid (1998) they make the following observations: “The leakiness of knowledge out of and into organizations, however, presents an interesting contrast to internal stickiness. Knowledge often travels more easily between organizations than it does within them. For while the division of labor erects boundaries within firms, it also produces extended communities that lie across the external boundaries of the firms. Moving knowledge among groups with similar practices and overlapping membership can thus sometimes be relatively easy compared to the difficulty in moving it among heterogeneous groups within the firm. Similar practice in a common field can allow ideas to flow. Indeed, it’s often harder to stop ideas spreading then to spread them.” (p. 102) p. 32And from a common sense point of view we have this quotation from Winston Churchill “A lie gets halfway around the world before the truth has a chance to put its pants on.” We all know this leakage of knowledge to be inherently true. When someone discovers something that is “news” within the industry, it is generally well known within industry associations for the geologists or engineers as soon as it is known in the firm. It is either imputed through what is known, or the leakiness is as porous as it is. What is a producer firm to do to ensure that the knowledge they have does not leak? I think that the point lies in the meaning of “capabilities”; which is “an aptitude that can be developed” or “knowledge begets capabilities, and capabilities begets action.” Simply it is not possible to stop the leakage. The question therefore becomes, is it best to develop your aptitude by curling up with a text book or to participate in a marketplace. People, Ideas & Objects believes that innovative and profitable producers, instead of hoarding knowledge, will deploy the right knowledge to the right people at the right time through their use of the Research & Capabilities and Knowledge & Learning modules of the Preliminary Specification.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.