The Role of Innovation
If the standard today is that it takes a single idea to produce a barrel of oil. The standard in the industry may soon rise to ten ideas to produce that same barrel of oil. And then in an equally short period of time it will require one hundred ideas. To imagine what those ideas are and where they’ll be needed are unknown and unknowable at this time. We now live in a world of ideas and it’s time that oil and gas producers continue to move the industry forward with innovations as part of the 21st century. Ideas are what brought us to this point in terms of our standard of living, it will be ideas that takes us to the next level from here. It will also be, as a nation, the largest consumer of oil and gas that will be the most prosperous. Therefore the demand for ideas from the producers will need to expand significantly in order to keep North America the home of the most prosperous of nations. When we discuss oil and gas it’s always just the little issues and tiny aspects of our lives that are involved.
This vision of an industry based on ideas is not far from the basis of how the industry operates today. It is reputed to be second only to the space industry in terms of its complexity and difficulty. Nonetheless it is wholly incapable of operating in an environment where there are orders of magnitude more ideas being generated, refuted, proven and used. The producer organizations are nowhere near the structure necessary to enable and facilitate innovation. The service industry, where most of the innovations have always come from, will also need to be a major participant in the innovativeness of the producers. Therefore, once People, Ideas & Objects learned that innovation were organizationally dependent in August 2003, and that the Joint Operating Committee was the ideal organizational construct of the dynamic, innovative, accountable and profitable oil and gas producer and industry. We undertook ten years of research necessary to determine what the industry and producer would need to look like to facilitate the profitability and innovation necessary for the 21st century. This work was published in December 2013 as the Preliminary Specification.
The specific modules within the Preliminary Specification that facilitate and enable the majority of the producers innovativeness are the Resource Marketplace, Research & Capabilities and Knowledge & Learning modules. These are deeply embedded within the producer organization and Joint Operating Committees to enable the generation, testing and deployment of the ideas necessary for the producer to thrive in this new oil and gas industry that we’ve described. There are also other elements such as the Work Order that facilitates collaboration across the industry in ways that are necessary to expand the scope and scale of understanding in the earth science and engineering disciplines of oil and gas exploration and production.
But maybe the current producers have it right today. They’ll eventually stumble upon the best ways to expand their profitability and innovativeness through their current strategy of “muddling along” and operating procedure of “doing nothing.” Given that natural gas prices have only been depressed for a decade and oil for almost four years. Where still no resolution is discussed or considered anywhere within the industry itself. It will only take hope and prayers that soon these difficult questions of innovativeness and profitability will all come together on their own.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.