Revenue Model, Part III
We now apply and extend Professor Jurgen Habermas’ 1960’s theory of different knowledge interests. Building on our discussion of People, Ideas & Objects value proposition, and the development of our Initial Coin Offering as the source of funding for our software development budget. We now delve into the difficult question regarding what we need the Preliminary Specification for. Are we developing systems that manage the commercial operations of an oil and gas producer, service industry and service providers? Yes we are, but that does not address the societal and individual needs of these systems. If we continue to look at just the needs of the producers, then we are leaving many needs unaddressed. Society and individuals are critical elements of a successful oil and gas industry. For example society benefits by having producers and the service industries efficiently interact, develop profitable operations, pay royalties and taxes. Individuals create innovative solutions to the demand they see for their services.
Overall organizations, individuals and society benefit by an increased and expanding division of labor and specialization. In today’s globalized, high technology workplace an expanded division of labor and specialization can be more efficiently created through a permanent industry wide software development capability such as that described by People, Ideas & Objects in its Preliminary Specification. When we concern ourselves with the economic output of the oil and gas industry. To expand that output requires that we organize ourselves based on greater levels of specialization and a further division of labor. The responsibility for increasing output does not fall to society, individuals or organizations in isolation but to all three. Therefore it is reasonable to state that what we need is the Preliminary Specification to address societies, individuals and organizations needs. I do not foresee further development of the division of labor or specialization occurring within the oil and gas industry without the active involvement of systems development. In a somewhat deliberate manner where all groups are represented such as People, Ideas & Objects has.
If we look critically at the division of labor, and eliminate some of the constraints to expanding it further in oil and gas. Constraints like the limitations of working within one firm or one Joint Operating Committee (JOC). If an individual has the capacity to apply their skills to a task for a geographical region that includes 100 producers and 200 JOC’s, the efficiencies could be substantial. The ability to manage a task in this fashion doesn’t exist within industries current organizational context. However this style of reorganization is a key part of the Preliminary Specification and our service providers.
The current downturn in the oil and gas industry has been the most significant and difficult in its history. The Preliminary Specification mitigates these issues by implementing our price maker strategy. Enabling the commodity prices to reach their marginal costs which we estimate to be $151 / boe. The difference between the commodities current price and the prices that are enabled through use of the Preliminary Specification are the extrinsic value of the oil and gas industry and this is also known as People, Ideas & Objects value proposition. In September 2017 we were able to prove to the marketplace that the oil and gas producers are not interested in this extrinsic value as a result of their non-participation in our developments. Funding our budget is too much heavy lifting for them. Therefore we are issuing an Initial Coin Offering (ICO) to fund our software development budget. In exchange for these funds coin holders will have the monetary value represented in the coin. This value will be derived from the Permission Rights to exclusively access People, Ideas & Objects software. With these Permission Rights the coin holder will therefore have the right to negotiate with the oil and gas producers for their access to the software in exchange for a share in the extrinsic value of the industry that the Permission Rights holder is able to generate. With no up front costs or efforts necessary in developing that extrinsic value, the producers would see this as free money. And the coin holders will have a shared revenue stream with the producers, that being the value proposition of People, Ideas & Objects.
To sustain this software development requires that we cease being subjected to the individual decisions of one or more producers. A company that chooses not to proceed with the development or implementation of these technologies can not hold up the greater benefit of all concerned. Essentially I am stating that the decision to support these communities needs to be made where appropriate representation considers the needs of all concerned. Looking at the cost benefit analysis of supporting this software from the point of view of only one producer, misses the benefits to society and individuals. For example the 2017 value proposition or extrinsic value lost of $890 billion requires production discipline be imposed throughout the industry.
Habermas theories deal with the issues of power, influence and most importantly emancipation. But when it comes to using science or computers to change the relations of power in our society, when emancipation is put forth as a knowledge or development interest, then the question of values becomes more controversial. Who is to be emancipated, and from whom? Who is to lose power, and who is to gain? And how can it be the business of scientists or computer professionals to take part in a political struggle for power?
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.