Revenue Model, Part I
This revision to our Revenue Model is due to the failure of our prior Revenue Model which was dependent on oil and gas producers participating in the development of the Preliminary Specification. After more than a decade of attempting to move this initiative forward based on the Preliminary Specifications ability to remediate the producers substantial business issues. Where those business issues have led to a precipitous decline in the financial health and well being of the producers and industry. A decline that People, Ideas & Objects believes will now be terminal for the existing producers. And the decided lack of support we received from them to meet our September 25, 2017 software development start date. We have proven that a new Revenue Model is necessary. Our previous Revenue Model was critical of raising money from investors to fund our developments. This methodology had been abused by the producers to the point that there was never any opportunity whatsoever of raising any equity funding in the oil and gas ERP marketspace. We therefore sought the software development funds from the producers themselves. This proved to be a failure for a variety of reason. Bureaucrats are adequately fed by the cash flows of a capital intensive industry. And as we noted in our Preliminary Research report, organizational changes can only be successfully achieved through the implementation of software first. This knowledge motivated the bureaucrats to avoid being challenged in their franchise by never sponsoring the development of any software.
Our discussion at this point is not unfamiliar with all other industries in North America and Europe. The implementation of robust ERP systems at this point in time is very poor in my opinion. They are based on technologies that are generations old and were sold on the premise that those technologies would bring tangible gains. There is little to point to in the ERP marketplace that would provide oil and gas producers with evidence that revised ERP systems would be of value to their organizations. Which is always the case when no money or resources are dedicated to an arena. As difficult as the oil and gas marketplace is, it is not inconsistent with other industries.
Lately a significant change has entered the ERP marketplace. Funding to the startup ERP software provider has been available in the form of Initial Coin Offerings (ICO). Based on blockchain technology these offerings are finding a ready market for investor interest in ERP software startups. It is important to note the role of the startup here. They are unconstrained in their approach to the issues that are present in business and the technologies themselves. The term “rip and replace” is becoming the method that ERP change is implemented. Only the unconstrained nature of a software startup can approach the blank slate of issues and opportunities of an industry with the appropriate solution. To implement the change any traditional way takes too much time and energy with the bureaucratic inertia against those changes most likely succeeding in the long run.
These coin issuances provide rights to their holders. In People, Ideas & Objects instance we are attaching Permission Rights to the coin which grant exclusive access rights to our software. These Permission Rights will therefore enable the holder to negotiate, through a governing organization established by them, with the producers for their accounting and administrative processing through the People, Ideas & Objects software. This negotiation will be over a settlement of the extrinsic value of the producers production over today’s base case operation. The producers have proven they are uninterested in developing this extrinsic value for themselves, however, if they are able to earn some of that value through access through the Permission Rights holder then delivery of that shared extrinsic value is at no upfront cost or effort to the producer. The funds from the ICO and the issuance of coins will be to develop the software based on our budget.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.