My Argument, Part XXIX
Moving away from the corporate model will allow the producer to focus on the business of the property. Today the corporate model is constrained by the compliance and governance of regulatory, tax and accounting requirements as opposed to the business of the business. Drilling wells for the sake of drilling wells is the old business model. Each property must be evaluated each month to ensure that it is profitable in the current commodity price environment and cost structure. If it is not, then the property needs to be shut-in and looked at from the point of view of how its profitability can be enhanced by increasing its throughput, lowering its costs or expanding its reserves and returning it to profitable production. It will be through these individual decisions being made independently at each property based on actual accounting information, each month that will remove the overproduction and oversupply from the commodity markets. And allow the commodity prices to find their marginal cost.
In People, Ideas & Objects system the producers are reorganized to focus on their key competitive advantages of their earth science and engineering capabilities, and their land and asset base. The producers C class executives, the earth science and engineering resources, some land and legal, and support staff remain at the producer on a full time basis. The remainder of the accounting and administrative resources are reorganized into service providers who focus on one process or subprocess and apply it across their client base which consists of all the producers in the industry. It is in this way that they can specialize and divide the labor within the industry in order to expand the capacities and capabilities of the administrative and accounting of the industry.
The industry itself takes on unique organizational changes as a result of implementing the Preliminary Specification. These changes begin with the software development capabilities of People, Ideas & Objects. Software is a critical competitive enabler in all industries. By using software, organizations seal their structures in cement. Disabling them from making any change to accommodate any inevitable business change. Therefore, a permanent software development capability is a key competitive advantage that the oil and gas industry will inherit from People, Ideas & Objects by using the Preliminary Specification. Software today also needs to be user driven in order to ensure that it addresses the needs of the people using the software. The Preliminary Specification is user community based software developments. Our approach to this element of software quality is reflected in our user community vision. A vision that spells out that our users have the power and capabilities to drive the changes that are necessary in the industry.
The service providers mentioned before are a critical aspect of enabling the producers to achieve the most profitable means of oil and gas operations. If a property is shut-in due to it being uneconomic, no data is generated that month and therefore no triggering event will occur in our task and transfer network of the Preliminary Specification. And none of the service providers will therefore have any work to do with that property for the month that it’s shut-in. As a result the producer records a null event. No profit, but also no loss. There will be no revenue, royalties, operations or any overhead costs for that month. No production accounting people, no office space, or printer paper, etc. And therefore the producers profitable properties will no longer be diluted by unprofitable operations. The overhead burden of the oil and gas industry will have shifted from the industry itself to the service providers. Who understand that at anytime they may be subject to a 15% decline in their revenues. Assuming a 15% decline in the industries production profile. Something that they can budget for on an annual basis.
In a world where overproduction and oversupply in North America are the key issues in oil and gas. And the abundance brought about by shale will continue these trends for the long term. This thinking of People, Ideas & Objects is considered by producers to be unreasonable and crazy. You don’t have to be crazy to do my job, but I’ve found it to be a strategic competitive advantage. The damage that has been done in oil and gas is complete. I can’t see how the industry can continue without the changes that have been mentioned here. There is a challenging and opportune future ahead of us and the first thing we need to do is to organize ourselves to ensure that the value to society is realized by all concerned. The producers, investors, governments, royalty holders, employees and service industry representatives. These groups capture the scope of those stakeholders in society. They’ve gone on long enough without benefiting from oil and gas. Its time the bureaucrats stopped gorging only themselves at the trough and let the value flow to these stakeholders.
The Preliminary Specification, our user community and service providers provide the dynamic, innovative, accountable and profitable oil and gas producer with the most profitable means of oil and gas operations. Setting the foundation for North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.