John Chambers on Where We're At
If you’re a leader in today’s world, whether you’re a government leader or a business leader, you have to focus on the fact that this is the biggest technology transition ever. This digital era will dwarf what’s occurred in the information era and the value of the Internet today. As leaders, if you don’t transform and use this technology differently—if you don’t reinvent yourself, change your organization structure; if you don’t talk about speed of innovation—you’re going to get disrupted.
I think he is stating these points in the context of a business that is doing well in a traditional sense. That those healthy businesses are under threat from technology. In oil and gas, I prefer to think in terms of the next 25 years. Are these bureaucratically congested producers the ones that are going to carry us through the next generation? The industry has been decimated by low prices. Investors have lost most of their investments. Banks have written off much of their oil and gas loan portfolio’s. Nothing has been done to address the issues around the systemic overproduction. Is this the environment and foundation that we can look towards the next generation with? Or, has the bureaucracy failed?
Using the Joint Operating Committee is a fundamental shift in the dynamic of the oil and gas industry. It changes everything and aligns it within the organization that has been developed to deal with the specific property that it was created for. A producer simply consists of many interests in many Joint Operating Committees. In our Preliminary Specification it is the Joint Operating Committee that drives the organization. Not the corporate model of today, which is driven by accounting, tax, SEC and compliance requirements. Those frameworks, the compliance and governance, are brought into alignment with the legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks of the Joint Operating Committee by People, Ideas & Objects Preliminary Specification.
When many people think about this, you want to think about the intelligence of an architecture, where you can get access to any data, any point and time you want. It’s simple to describe, but it really means you’re dealing with intelligent networks—a next generation of the Internet, if you will. But connecting 500 billion devices doesn’t get the job done. It’s the process change behind it. So you’ve got technologies like cloud or mobility and cybersecurity and the Internet of Things that are very important. That’s actually the easy part.
The hard part is how do you change your organization structure? How do you change your culture to be able to think in terms of outcomes for your customers? It’s all about speed of innovation and changing the way you do business. The majority of companies will be digital within five years, yet the majority of their digital efforts will fail, which speaks to what a CEO has to do differently.
It is this alignment to the Joint Operating Committee that provides the dynamic, innovative, accountable and profitable oil and gas producer with the speed, innovativeness, accountability and profitability. The Preliminary Specification was developed specifically with innovation as its foundation. Using the research of Professor Giovanni Dosi and others as our foundation. We applied their work to our understanding of the oil and gas industry. Innovation is the core of the Preliminary Specification. And this is where the value in the oil and gas industry will be generated in the next 25 years.
She or he has to think much more outside the box. They have to reinvent themselves. They have to reinvent their company. Not stay doing the right thing too long, if you will. That’s what got companies in trouble in the past. But the rate of change then was much slower. Today, you’re talking about digitization being an integral part of the fabric of a company’s business strategy or the way it interfaces its supply chain with its customers. Not enabled by technology—technology will become the company.
I have stated the similar effects of Information Technology many times before on this blog. It’s not enough to own the oil and gas asset anymore. You must also have access to the software that makes the oil and gas asset profitable. Without the Preliminary Specification operational in the industry the systemic overproduction will continue. In natural gas six years of overproduction continues and it doesn’t stop. Bureaucrats don’t change. Prices are in the $1.80’s and there is no positive outlook for prices. The natural gas producers went through a period, like today in oil, where they believed things would get better, they just needed to “rebalance the market.” Eventually things became so oversupplied that the market and its price collapsed and continues to do so. This is where the oil market and its prices are headed. To an oversupply driven collapse. Until the industry has a method in which to deal with shale, the industry will systemically overproduce. Only the Preliminary Specifications decentralized production models price maker strategy enables a method in which to allocate production fairly and equitably, on the basis of profitability determined on a detailed and accurate accounting.
The first step is merely making it an independent group, because if you do it inside your organization, your existing culture will kill it. So why do these transitions fail or succeed? Companies fail to understand the implications of how quickly this technology will transform their business. And they underestimate what it really means to their economic growth or that of their competitors.
Secondly, they stay doing the right thing too long. And that’s what gets so many of us trouble, because we’re trained to get a 3 to 5 percent increase in productivity. To just crank it: do a little bit better each year; cut expenses a little bit; grow the top line. This is about exponential change.
There are exponential and trillion dollar value propositions to be realized in this new manner of economic reorganization. For those that participate. There is a rapid demise for those that don’t. Oil and gas bureaucrats have been successful in asserting that theirs is the only way. These next six months are going to provide a different vision. A war of ideas. In the meantime we have work to do, the user community is developing, and we need more people to join.
The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative, profitable and successful means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.