History Repeats Itself
“The history of every civilization teaches us that those who do not find new means to respond to new challenges will perish or decay.” President Lyndon Johnson
I’ve read Roberta A. Caro’s four books on Lyndon B. Johnson. These books represent a lifetime of research and detail in the man who became the President of the United States. You will know everything about Lyndon B. Johnson when you have read all four books. There is a fifth that is being written at this time, Caro is uncertain, at 79 years of age, if it will be finished. Knowing Lyndon Johnson through these books I’m not pleased that I find myself quoting him here. However it is such an appropriate quote to the time and situation that we find ourselves in.
Oil and gas has more to do with the quality of our lives than any other “thing” that I can think of. We put in jeopardy that way, that quality of life, when we ignore the challenges that the industry currently finds itself in. It is our history that we are doomed to repeat. The difficulty is that we are travelling at a much higher altitude with much higher velocity than at anytime in our history. I would suggest that the decay will be short lived. Perishing would come quickly.
Maybe I’m being too melodramatic. Industries have transitioned in ways that have appeared seamless to the average consumer. Which is true, no one remembers or even really cares when the record store manager lost his job. The technology was there to provide you with the music that you wanted and you were finally able to use it the way you always knew you should. Our problem with the oil and gas industry is the technology we need to use is right there in front of us. It just doesn’t fit on an iPhone and work within just one app. We need the software development capability and user community to ensure that the software meets our needs and the services to support the software. A big budgetary obstacle that stands in our way.
We used to be able to rely on what the economists called “spontaneous order.” The economy would act dynamically as people and companies would automatically fill in the gaps left between various companies offerings. These gaps, in the past, could be filled by entrepreneurs who were able to see and configure solutions out of their own financial resources and provide these products and services to their community. Now it's a global economy and software demands that it be the first item to be delivered into the marketplace. This is why Apple, a software company, is so successful. Now not only do we have to understand the global scope, the software nuances, but also undertake the battle of the vested interests who are entrenched in the old ways.
I hope I’m wrong about all of this. I think the speed of events, if left unaddressed, will accelerate exponentially. The momentum will move against us and we’ll never get the upper hand again. We stand on the shoulders of many brilliant people and pay no respect to the things that they have brought us. The fact of the matter is that there are 5,000 man hours of labor in every barrel of oil. If we allow the industry to proceed in the manner that it is, it will certainly decay. Who will volunteer to give up the first barrel of oil. The economy that consumes the most oil is also the most powerful economy. That has traditionally been the United States. Therefore it would seem reasonable that they were the first to give up that first barrel. I don’t think so either.
Clearly the market forces are not working. Oil and gas producers have not responded to natural gas prices in over five years. And oil is following down that same path. What we have are self interested bureaucracies. Just as the former Soviet Union was unable to respond to any market, we currently are not much better. If we are not responding to market signals when there is an abundance of oil, should we now assume there would be a response by these bureaucrats to any market signal denoting a shortage? I don’t think so. After all it would only provide them with more cash which they can then divert to the various forms of compensation that they have so richly provided themselves. These are the facts of an uncaring and unaccountable oil and gas industry.
The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative, profitable and successful means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.