Decisions, Decisions, Decisions
I am of course speaking of the muddle along strategy that has been in place throughout the industry for the past number of decades. Sitting around waiting for events to turn favorable really looks inappropriate when you consider the full scope of the value of the shale reserves potential. Are we to muddle along until these reserves are produced unprofitably in their entirety? Is that the strategy of the industry? The ability to let things play out will no longer favourably benefit any producer. That assumes that this strategy ever favoured any producer in the past. And it will be the same with the next issue or opportunity that the industry faces. The time to be proactive and deal with the issues and opportunities that the industry faces is how the industry needs to be managed in the 21st century.
That is “what” the industry needs to do. “How” they do that is through adopting the toolset that People, Ideas & Objects is offering. The software that we develop. The software development capability to deal with the opportunities that occur, and to eliminate the constraints that the software might impose. Our user community and service providers to deal with the changes within the industry, and provide the services that are necessary for a proactive, dynamic and profitable industry. Software’s role in society is much more involved than what the oil and gas industry considers it is today. It is not just a cost of doing business today. Anyone who reads the Preliminary Specification should see that the ability and capability to manage the producer organization strategically and tactically are the capabilities that are being provided. Managing the organization and its development within the industry itself are what the Preliminary Specification provides the innovative and profitable producer firm to undertake.
It appears to me that the majority of people believe that software had its heyday in the build up to the dotcom crash. Pets.com, WebVan and the ridiculous business models that were valued in the billions of dollars one day, and evaporated overnight, were the rightful course of action for the Information Technology want-to-be’s in business. I agree with the assertion regarding the ridiculous nature of the business model’s that were proposed in that era. However, I think that since that time there is an important lesson that needs to be learned. With the Internet, everyone could see the capabilities that it would provide to change everything. The important thing to remember about change is that it is always overestimated in the short term, and underestimated in the long term. The fact that we can provide a value proposition in the trillions of dollars over the life of shale based reserves should be evidence that we are now in the long term perspective of the impact of the changes from the Internet.
A producer therefore cannot just sit idly by and have this activity go on around them. If they do they will be flushed out with the bureaucracy. This change will be comprehensive, quick and unforgiving. Those producers that are progressive and that are with us will have obtained significant competitive advantages. Those that choose to sit and side with the bureaucrats will see their unprofitable assets sold at a discount in the marketplace. If you can't make a profit in a dynamic industry then what other purpose will you serve? Therefore it is incumbent upon those producers to determine if they are in, or are they out of the People, Ideas & Objects software development and user community environment? There is time to consider your decision, but I wouldn't take too much time.
The Preliminary Specification and user community provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.