Lou Gerstner on Strategic Planning
One of the first things you notice in this article is that its 1973 and there are no personal computers and spreadsheets have not yet been developed. The entire point of the article is to take the strategic decision that an organization could make and run a number of different scenarios regarding the changes that it would have in the business. To make those changes reflective in the financial statements on a proforma basis. The difference between 1973 and today is that these are done constantly vs. what appears to be a rarity in the period of time that Mr. Gerstner is discussing.
However the point is valid particularly for running the scenario of “what if” the firm adopted the Preliminary Specification as the business model for the organization. We have claimed that the scope of the changes are responsible for $705 billion in opportunity costs for the period between 2009 and 2019. Therefore it should be incumbent on each organization to run the calculation on their own financial data to determine what impact the Preliminary Specification and the user community would have on their organization.
As an example we have selected Encana Corporation and run the business model against their financial data for the period between 2014 and 2019. We chose Encana as it is predominantly a gas producer and their operations are marginal at best. Without too much surprise the total incremental value that is generated by using the Preliminary Specification and the user community is $17.1 billion for that period. It is made up of two components, the increase in revenues of $15.8 billion and decrease in G&A costs of $1.3 billion. With value increases of that scale it would be worthwhile for Encana to fund 100% of People, Ideas & Objects and the user community. If they did they would still have $13 billion left over.
Calculations for Encana are included in the Preamble Wiki page. It is important to emphasize that these are only the values that we are able to quantify. Further quantification of the value from specialization and the division of labor cannot be determined at this time. However it is believed to be as material. The value from specialization and the division of labor enable the industry to expand its output from the same resource base. Enabling it to approach the goal of energy self sufficiency for the North American marketplace.
We will continue to look for ways in which to ensure that we, People, Ideas & Objects and the user community, provide the oil and gas producer with the most profitable means of oil and gas operations. We have the business model of the Joint Operating Committee as the key organizational construct of the dynamic, innovative and profitable oil and gas producer. It is the means in which this value is being generated, and it will be the means in which future value is generated. For when we move the compliance and governance frameworks of the hierarchy into alignment with the legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks of the Joint Operating Committee. We attain a flexibility, accountability, speed, innovativeness and profitability in our producer organizations. We have only begun to fully explore the potential of this model. In the hands of the user community there will be an unending flow of innovations that provide real value for the oil and gas producers.
The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.