The Value in Technology
I think the real value in technology is in the application of Information Technologies infrastructure to the business model of an industry. Much in the way we are doing it here in People, Ideas & Objects, the user community and service providers. This has been done in other industries and will happen in every industry as time passes. This trend, known more or less as disintermediation is the updating of the business model to include the Internet and remove the bureaucracy. Both are good things and provide value for the industry for all concerned. This is where the value in the technology business resides. It is in the “old” technology companies that provide the mature Information Technologies that will see their involvement in this business. The Oracle’s, the IBM’s, Cisco’s, and Intel’s.
In terms of the social networks they are probably here to stay. Some like Twitter and LinkedIn have been able to establish themselves in the business arena. And therefore will be able to build value outside of the “social” space. As for the rest, as it was in the 1950’s and 1960’s to show home movies as a fad, companies like FaceBook may be wholly dependent on a fad of exchanging useless bits of information with other people. Professor Herbert Simon coined the phrase “A wealth of information creates a poverty of attention.” FaceBook may want to adopt the byline “A wealth of FaceBook friends creates a poverty of friendship.” More innovation comes from FaceBook everyday and that keeps the masses interested. At some point there will need to be some point to the exercise and I think that day is coming soon.
If someone approaches you with a product that is in the “Big Data” field, run. Like Y2K they both have three syllables. I don't think thats a coincidence. There is something about naming conventions and three syllable product names are code for those in the know, to stay away. If anyone finds a bit of information that provides value for a business from “Big Data” then I will be the first to be surprised. In the Preliminary Specification there are the Performance Evaluation and the Statistics & Analytics modules to apply analytical thinking to the data set in a Joint Operating Committee or a producer firm. This is not “Big Data,” this is only the practical application of the tools to the data streams that have always existed in oil and gas. Don't let anyone sell you on the concept of “Big Data” becoming a force for generating value in the oil and gas industry. Its not going to happen and the need to spend any money on this initiative is approximately equivalent to what you should have spent on Y2K, nothing.
So that is how I see the Information Technology business. The real money is in the traditional industries that will use the mature technologies in new business models that disintermediate the bureaucracy. And the real money will be made in the area of higher profitability in these traditional businesses. The old school technology companies will come out alright as well. Just don't look for too much excitement from your investments in them.
The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.