There are no Short Cuts

Let’s assume for a moment that the support from the industry for the Preliminary Specification existed and we were proceeding with its development. The pressure would be on the user community to focus on the areas that provide the oil and gas producers with the greatest value generation. And we have been noting here that that is in the area where we can raise the natural gas prices above the marginal costs. The problem is that the Preliminary Specification is a comprehensive solution that affects all aspects of an oil and gas producer, the service industry, the service providers and most of all the Joint Operating Committees. It is also a solution that addresses more than just the natural gas pricing issues, and although these other areas may not be as materially pressing at this time, they need to be addressed in a timely matter as well.

Taking shortcuts and focusing on only the issues that are present in the current mindset are two of the dangers that we need to address in the developments of the Preliminary Specification. If we look at the scope and scale of the application we can see that taking the approach of addressing only one issue will be highly counter productive and lead to failure in the long run. Much of the Preliminary Specifications ability to solve the issues of the industry is due to its comprehensive nature and the ability to provide the key elements to the issue. These key elements can’t be cherry picked and brought about for one issue, or alternatively bring forward just the key elements necessary for one issue to be resolved. It just can’t be done that way.

The move to the Joint Operating Committee is comprehensive in its nature. Moving the compliance and governance frameworks of the hierarchy to the legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks of the Joint Operating Committee is a complete change in the oil and gas producers makeup. It is a disassociation of the corporate model and an adoption of the business model that is inherent in the Preliminary Specification. There can be no shortcuts between the business models for the purposes of acquiring the value that is available from the business model in the Preliminary Specification.

Just as other industries are being disintermediated by technologies and innovative business models. There are no shortcuts and there are no compromising choices. It is one or other. You either win with the new one, or atrophy and die with the old. That is the only choice that you have. And I would suggest that that is the choice that the oil and gas producers will be faced with in terms of dealing with People, Ideas & Objects. You're either with us or you're not.

The opportunity costs of $94 billion for the calendar year of 2012 are probably something that will remain with us for the time that the corporate business model remains in place. The bureaucracy does not have a solution for the natural gas business. They do not recognize it as an issue as it doesn’t affect their salary or pension benefits. The profitability of the industry is maintained as long as the oil prices remain high enough to offset the losses in the natural gas business and that should be satisfactory for the investors. That is the bureaucracies attitude and mode of operations and that will continue from now on. Therefore it is reasonable to assume that we will see these opportunity costs on an annual basis for the foreseeable future.

The choice is to begin the developments of the Preliminary Specification and all that entails. Understand that there are no shortcuts and that we must address all the issues of the industry within the application modules. That way we can deal with the future of the industry in the appropriate manner and identify and support the innovative and profitable oil and gas producer and Joint Operating Committee.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

Three Marketplace Modules

There are many other elements in the Preliminary Specification. In addition to recognizing the Joint Operating Committee as the key organizational construct of the innovative and profitable oil and gas producer. The Preliminary Specification has three marketplace modules. The Petroleum Lease, Resource and Financial Marketplace modules. Each dealing with one critical component of the producers needs of petroleum leases, resources and capital. These marketplaces seek to replicate the marketplace that exist and provide interfaces to the producer to interact and participate in these dynamic marketplaces.

When we are replicating the physical oil and gas marketplace, the Petroleum Lease is the source document that is the common denominator of all activity and ownership within the industry. Any physical oil and gas assets will be attached to some lease, agreement, rights or concession granting the holders the rights and privileges of ownership, lease or rental. These are the things that are contained within a marketplace. They are what are purchased and sold, bargained and traded for. They are the things that people are recruited to provide services for. Generally a marketplace is a dynamic and evolving commercially oriented hub of activity. That is what we are replicating in the Petroleum Lease Marketplace.

The types of documents that are generated within the Petroleum Lease Marketplace are somewhat self-evident. (Recall we are including Land, Legal, Production Admin, Exploration Admin, Accounting and Others in the classifications.) Most of them are created in collaboration with the participants of the Joint Operating Committee and include: Authority for Expenditures (AFE"s), Capital Budgeting (Firm and JOC), Construction Ownership and Operating Agreements, Mail Ballots, Daily Drilling Reports, Lease Bonus, Lease Rental, Lease Taxes, Areas of Mutual Interest are some of the forms, processes and attributes of the Petroleum Lease Marketplace Module. A more detailed specification will be the result of the communities contribution and commitments.

The Resource Marketplace module is a marketplace to support contracting from A to Z. To deal effectively with the Resource Marketplace the producer will need tools to effectively engage with the suppliers for the resources they need. The Resource Marketplace Module provides a window on the “Resource Marketplace” for Joint Operating Committees (JOC) and producers. Anything of value that is contracted between “actors” in the oil and gas, service, software and user community generated businesses will be found, contracted, managed and developed through this module. It's simply a virtual representation of the marketplace. Therefore the negotiation, determination of available resources, determination of transaction costs, contract execution and effective software tools to monitor and verify compliance to the contract are all part of the Resource Marketplace module and its interfaces to other modules of the Preliminary Specification.

Similar interfaces will be provided to the service industries. After all transactions have two parties, the efficiencies of the producers would inherently include the efficiencies to the service provider. If we have an accounting system, then certainly offering these services to the suppliers would only make sense. It is not just producers in the Resource Marketplace. Key to the efficiencies in the Resource Marketplace are the mitigation of transaction cost friction. Friction on both sides of the transaction, because transaction costs in the Resource Marketplace are costs that will ultimately be borne by the producer.

The primary point that the Financial Marketplace module is making is that there are competing interests and motivations in the industry in attempting to get things done. With different strategies being deployed by different partners within a Joint Operating Committee, is it any wonder that the financing of a project can ever fall into place. What the Financial Marketplace module proposes is that instead of the property being funded by several different company bankers, each taking a working interest share claim against the firm. The Financial Marketplace module would see one bank fund the property in its entirety on behalf of the partners represented in the property. Aligning of the bank financing to the innovative oil and gas producers and Joint Operating Committees legal, financial, operational decision making, cultural, communication, strategic, innovation, compliance and governance frameworks.

Today that may or may not be an objective or opportunity worth pursuing. However, I think that the freedom of having the attributes of the Financial Marketplace module still reside within the oil and gas market, and possibly even more as a result of the financial meltdown of 2008. Why? The demand for capital will continue to be strong, and the supply will continue to be tight. What we seek to prove in this module, is that through its use we can provide the innovative oil and gas producer and the Joint Operating Committee with the ability to ensure that their capital structures are more efficient than what can be attained in any other system.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

Competing on the Business Model

There has been some discussion in the marketplace regarding the impact that Information Technologies are having on the greater global economy. These are some of the effects that People, Ideas & Objects Preliminary Specification are bringing to the oil and gas industry. We however are not focused on the technologies themselves as the change agent or as the elements that are providing the value to the oil and gas user, producer or Joint Operating Committee. We are depending on a competitive business model that competes on the basis of a fundamental value proposition that is business focused and creates value for people, organizations and society.

These are interesting times when new and innovative business models can be identified and supported by today’s Information Technologies. We have seen many industries disintermediated in the last decade as a result of the changes in technology, but most importantly the value generated by new business models. I don’t think that any industry is immune from the power of these technologies and business model innovations. And that would include the oil and gas industry.

If People, Ideas & Objects claim that the Preliminary Specification can provide $94 billion in opportunity costs for the 2012 calendar year. We are either delusional or have a business model that fits the disintermediation mold. I think it is the latter. As natural gas prices continue to look weak and head into the slow summer season, time will tell if the bureaucracy have fixed their business model. Or we can change to one, the Preliminary Specification, that enables the producer to deal with the natural gas prices and begin to manage the oil and gas business appropriately.

I feel it is inevitable that the changes from the Preliminary Specification will be made to the business of the oil and gas business. Does anyone foresee the bureaucracy dominating the industry in the year 2020, or how about 2030. As it stands now that will be the case as they are unchallenged in their control of the industry. Unless and until the investors can have the Preliminary Specification funded and built, the bureaucracy will maintain their control over the industry until those time horizons arrive. There is nothing stopping them.

It would be constructive to proceed with the development of the Preliminary Specification as an industry despite the consequences to those that are affected. However those that are affected have opposed these ideas, have known of them for almost a decade, and have forwarded no resources towards these initiatives. On the contrary many initiatives have been sponsored by the bureaucracy to obstruct and derail this initiative in the past decade. They have chosen to fight these ideas not to constructively work towards solutions.

Now is the time that the industry must make a choice. The bureaucracy has a history of how it has managed the industry. It also has a plan on how it will continue to operate the industry. We have proposed an alternative business model with a compelling value proposition. The future awaits the bold and the brave. There is much work to be done and we need to begin these efforts to make the oil and gas industry innovative and profitable.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

A Quick Journey Down the Work Order Part II

This is the second and final post of our quick summary of the work order. We are reviewing this element of the Preliminary Specification to show the ability of the organizations systems effect on the producers innovativeness.

As I indicated the ability for an accountant to follow on with the necessary accounting for these transaction requires significant recreation of the “deal” and time of the parties who conceived of the deal in the first place. A bureaucratic waste of time. The interface of the Work Order should be sophisticated enough to be able to capture the substance of the deal in whatever permutation and combination that is conceived of by the originators. I understand the myriad ways that these can be done and the difficulty in making an interface that captures these. That I don’t think is the difficult part. What I think would be the difficult part would be to make an interface that provides these services in a manner that is simple and easy to use, and captures the deals substance. I, however, know it can be done, and the reason it hasn’t been done is that the budget for software developments like these have not been set out. Its at times like these that people should revisit our revenue model and rethink People, Ideas & Objects approach based on our projected budget.

Continuing on with the scenario of using the Work Order system across multiple producers. I will use this scenario to show how the Partnership Accounting modules integrated nature with the other modules of the Preliminary Specification provides value to these ad-hoc working groups. Also why they are such an important element of innovation in oil and gas.

We used the scenario in the context of engineering, however it could just as easily be used in the area of geology or any other area of oil and gas interest. It could also include the supplier or vendor marketplace to form a working group in that area. The importance of the way the Work Order works is that the producer or participant is able to designate how they are going to participate in the working group. Prior to their approval they are to allocate the source of the funds and where the costs will ultimately go as a result of their participation. This being conducted by each participant or producer in the working group, all within the same interface for the same Work Order in the People, Ideas & Objects Partnership Accounting module.

One of the most obvious areas that this interface will interact with the other modules is the Security & Access Control module. Access to the Work Order will need to be unlimited for a certain point in time and then need to be closed to everyone but the existing members of the working group. This will need to be an interesting point in time when the search for participants reaches a threshold and the people feel the substance for a working group exists. Then only those who are within the working group, or are subsequently granted direct access are able to participate directly in the working group.

With the Security & Access Control module we also inherit the Military Command & Control Metaphor that allows the people to impose a chain of command across the working group. This might be something that they want to do if they have a difficult task or a large group of people. The opportunity to do so is available to them if they so desire as this is part of the Security & Access Control modules core functionality.

The designation of the source of the funds and where the costs will go is coded directly to those accounts. This has the Work Order taking on elements of the Accounting Voucher module in terms of how it operates. Each producers accounting system will be charged, upon approval of the Work Order, according to the way in which they have coded the Work Order. Therefore in that instance it will take on many of the attributes of the Accounting Voucher module.

I see these working groups, as we have called them here, as an important element of how an innovative oil and gas industry identifies and solve the problems that it faces. Professor Dosi states “In very general terms, technological innovation involves or is the solution to problems.” Dosi goes on to further define this as “In other words, an innovative solution to a certain problem involves “discovery” (of the problem) and “creation” since no general algorithm can be derived from the information about the problems. Solutions to technological problems involve the use of information derived from experience and formal knowledge. It is the specific and un-codified capabilities, or “tacit-ness” as Professor Dosi describes “on the part of the inventors who discover the creative solution.”

It is therefore asked specifically, how can the knowledge, information and capability of oil and gas firms solve the technical and scientific problems of the future? How can a firm more effectively employ its capability to solve problems and facilitate the discovery of new problems and creation of their solutions? Clearly some companies are more effective at this process than others, but this research in oil and gas asks, is there a means for an organization to provide a quantum increase in its ability to innovate that leads to higher trajectories of performance based on production revenue per employee?

Having these working groups spawn at will without the bureaucratic and accounting logistical nightmare that they instill today will be an important first step in making the industry more innovative.

The complexity of the relationships within the Joint Operating Committees has to be captured and accounted for in the Partnership Accounting module of the Preliminary Specification. Whether we are talking about the various forms of contribution that a producer may make to the joint account, or how they may participate in a working group, the bureaucratic machinations of the accounting for these transactions can’t stand in the way of innovativeness of the producers.

The freedom to participate is inhibited by the fact that the business arrangements are difficult to capture and account for. What is needed is the ability to develop software that captures the substance of the manner in which the contributions are being made, and then the manner in which they are accounted for. That is the purpose of the Partnership Accounting module, to support the innovative oil and gas producer in the innovative actions they need to participate in. Once again Professor Giovanni Dosi points out specifically the need for the business aspects to support the technical aspects of the business.

Internalization and routinization in the face of the uncertainty and complexity of the innovative process also point to the importance of particular organizational arrangements for the success or failure of individual innovative attempts. This is what was found by the SAPPHO Project (cf. Science Policy Research Unit 1972 and Rothwell et al. 1974), possibly the most extensive investigation of the sources of commercial success or failure of innovation: Institutional traits, both internal to the firm - such as the nature of the organizational arrangements between technical and commercial people, or the hierarchical authority within the innovating firm - and between a firm and its external environment - such as good communication channels with users, universities, and so on - turn out to be very important. Moreover, it has been argued (Pavitt 1986; Robert Wilson, Peter Ashton and Thomas Egan 1984) that, for given incentives and innovative opportunities, the various forms of internal corporate organization (U form versus M form centralized versus decentralized, etc.) affect innovation and commercial success positively or negatively, according to the particular nature of each technological paradigm and its stage of development. p. 1135

Capturing the context of the deals made in both the Joint Operating Committee and working groups as described here in the Preliminary Specification can’t be done on an historical basis. What is needed is for the software to be sophisticated enough for the dealmakers to be using while formulating the deal, to capture the substance of the deal, so that it will be used to allocate the costs and charge their accounting systems for these costs when they are incurred. Then and only then will the accountants have a chance of keeping up with the speed and innovativeness of the industry as it is contemplated here.

This is the necessary part of the People, Ideas & Objects software development team and most importantly, the user community. It won’t be too difficult to capture the multiple and myriad ways in which a deal can be formulated. The algorithm will be complex but with time and money it can certainly be done. The real difficult aspect of making this critical part of the Partnership Accounting module work is the user interface. Having the ability of the user to intuitively use the module to capture their understanding of their part of the deal, capture it in the People, Ideas & Objects system and account for it on that basis. That is what is necessary to make this innovation possible.

There was one area that I thought that we needed to go back and clarify. It was in the area of budgets for the work that might be done in various projects through the Work Order system or in AFE’s. I thought that we should add another data element to the budgeted information, an “Unallocated Budget $” which reflects the amount of the budget that has not been spoken for.

We discussed previously how a number of producers would collaborate on a project to conduct some research. The Work Order system of the People, Ideas & Objects Partnership Accounting module enabled the producers, who may not have been affiliated in any form or fashion until this working group was formed, to be able to form and contribute to the project. The capturing of the meeting of the minds was the objective of the Work Order system, in that it would capture the manner of each producer's contribution and method of payments at the time the project was being formed. This enabled them to be free of the bureaucratic difficulties that come along with participating in these types of working groups. The accountants have a capacity to make participation in these more difficult than they are worth, and therefore, the working groups are avoided. The reason that we have to cut through the bureaucracy and encourage the use of working groups is that participation in these types of activities are critical to an innovative oil and gas industry.

The way that the interface for the Work Order will work is there will be two elements to the accounting interface. One will be the accounting for the costs. This will list the costs of the working group and your working interest share based on your participation rate. Fairly simple so far. The second element is where the problems come about. The participation can be funded from a variety of different sources and contributions. Some will have a key piece of research that is the foundation of the project. Some will contribute time and some will be able to contribute cash. The combinations and permutations are really unlimited. The one constant in these contributions is that they all have budgets. The second element will identify the source of funds or contribution that is to make up your participation in this working group. It will need to be determined if that means cash will be transferred from your firm to others by simply clicking on a box in the interface. Once all of the producers have completed their interfaces the balancing of the Work Order will be attempted with any variances worked out to determine who will make up any shortfalls. Once all the shortfalls are resolved the work can begin.

The issue of the budget is the point of this discussion and remains somewhat outstanding. How does the user know that the account that they want to draw from still has budget dollars available? We need to have some numbers available to the user that tells them the amount that is in the account, the budget for the account, and the amount that has been committed to other working groups but has not been expended yet. Enabling the user to not overextend that account and find that they can not use it when the time comes to pay the bills. And once they have made a claim on those resources, by selecting that account for use in a Work Order, that their Work Order will have a priority claim on those budgeted resources. Therefore when the user in a Work Order or AFE in a manner such as described here, sources a budgeted amount for use in a working group, that budgeted amount, upon approval of the Work Order, is allocated to that working group.

These are the beginnings of how the Work Order system will provide the innovative oil and gas producer and Joint Operating Committees with the ability to increase their innovativeness. The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

A Quick Journey Down the Work Order Part I

As a small example of how the Preliminary Specification enables greater levels of innovation I want to point out the Work Order Systems interface. It provides the opportunity for producers to collaborate on the earth science and engineering disciplines in terms of projects and working groups. The projects and working groups are something that are believed to be a critical aspect of what an innovative oil and gas industry will need to be involved in. Therefore for the next two days we will provide an understanding of how the Preliminary Specification handles these.

We are discussing the role that the Work Order system would have in clearing up the administrative minutiae of the accounting related issues of the Partnership Accounting module in the Preliminary Specification. I want to continue on with that discussion and ask what that has to do with innovation? Lets look at the Work Order system from the perspective of a successful producer who is active in the marketplace and has developed an earth science and engineering capability that scores well in terms of Revenue Per Employee. The CEO is approached by one of the engineers who hears of several other producers who are conducting a study on something of interest to your firm. They are looking for other participants to join in and you want the engineer that brought the news to join in the project. Assuming everyone of the producers was using the Work Order system they would be able to pool the resources they have within the Work Order that was setup to manage the project. You were able to commit to a 10% share of x costs and would offset those costs with your engineers time and use of office space and some computer resources. (Note all costs are pre-approved and budgeted from other accounts.) With the Work Order you were able to make these commitments subject to the other 90% being committed to, and then your approval would be automatic.

We have here the means of which the people who are working within the industry to commit to programs and projects in a manner that is natural to their business. This is the way that the systems should be working today. What we have is an impediment to the operator in the industry who feels that participation in the study with the other producers would be worthwhile, however, the accounting and approval nightmare will haunt him for the next three quarters and subject him to such regulatory oversight as to question his moral integrity. So instead the project doesn’t get proposed, funded, participated in or done.

In Professor Dosi’s paper “The Sources, Procedures and Microeconomic Effects of Innovation” he discusses the role that such administrative minutiae have on innovation.

The discussion will aim to identify (a) the main characteristics of the innovative process, (b) the factors that are conducive to or hinder the development of new processes of production and new products, and (c) the processes that determine the selection of particular innovations and their effects on industrial structures.

In our example the financial resources are there. The motivation exists within the organization to do a spectacular job on the project. What happens is the bureaucracy gets in the way and slows things down and makes it a task that requires superhuman effort to even try. And maybe one or two projects will get done each year on the basis of sheer will. But what is needed is the ability to conduct a volume of projects that is far in excess of one or two, and that is beyond the scope of the organizational context as the producers are organized today. Without the ERP systems to define and support these innovative processes, these processes will not spontaneously appear.

Let’s continue on with the scenario that we have been discussing regarding the Work Order system in the Partnership Accounting module of the Preliminary Specification. We discussed how one producer could participate in a study with other producers by setting up a Work Order to capture their involvement. Their contribution involved one engineer, some office space and computer time. That they would contribute some cash was also a possibility as they signed on for a total of 10% of the projects projected costs. I want to talk about the other producers involvement and how the Work Order system, being a multi-organizational system, is able to capture the different ways in which each producer will participate and account for these differences within the People, Ideas & Objects Partnership Accounting module.

The emphasis is once again on the ability of these producers to innovate. The collaborations and interactions between producers and participants in the industry will be the source of many of the innovations that occur in the future. The impediment to doing these as a result of the bureaucracy and the current suite of accounting systems in use in the oil and gas industry is what I want to draw a contrast to in this scenario using the Work Order. Its time in this day and age that the systems become as complex and as sophisticated as what is being described here so that the innovation in the earth science and engineering disciplines can occur. Professor Giovanni Dosi expands on this point further in the following quotation.

Additional issues include the conditions controlling occupational and geographical mobility and or consumer promptness / resistance to change, market conditions, financial facilities and capabilities and the criteria used to allocate funds. Microeconomic trends in the effects on changes in relative prices of inputs and outputs, including public policy. (regulation, tax codes, patent and trademark laws and public procurement.)

Within the project that the producers want to participate in. Some want to contribute a variety of different resources, some have specialized capabilities that are critical to the project and others are more or less along for the ride and are willing to participate by paying cash. Some have an AFE that has been approved that can direct the funds to pay for their participation. Some will incur the costs as part of their annual payroll budget for engineering. Still others have a working interest partner that are willing to share the costs over a number of Joint Operating Committees. The combinations and permutations of how a Work Order gets financed and funded are unlimited when we consider the number of different ways producers can participate.

Now to have a Work Order system that takes the information from these various parties and assimilates the understanding of the deal from the five or six people who have the “meeting of the minds” to initiate this project is the critical point in which to start. Each needs to codify their understanding of how their participation of the costs are funded and costed to their People, Ideas & Objects Partnership Accounting modules Work Order. All of the participants are using the one Work Order that is shared across all of the producers. This agreements understanding needs to be captured within the Work Order system prior to its approval by all of the producers. Much like an Accounting Voucher in the Preliminary Specification the costs need to be coded, but also the sources of the funds need to be identified. This way the system can process the charge within the firm in the manner that it was expected to be. For any charges that are above the threshold that a firm was willing to commit to, that imputes that another firm's cash commitment would be provided to cover those costs. The Work Order should make these cash transactions between these producers as a result of the approval of the document. The point of the exercise is that once the Work Order is approved, the understanding of the deal, as captured by the interface, is executed.

Tomorrow we will continue our discussion of this important topic of how innovation is initiated in the oil and gas industry. The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

A Brief Synopsis

The Preliminary Specification is an eleven module software application that is designed to support the innovative and profitable oil and gas producer. It will be built with Oracle technologies on top of Oracle Fusion Applications. Its key organizational construct is the industry standard Joint Operating Committee, the legal, financial, operational decision making, cultural, communication, innovation and strategic framework of the industry. By moving the compliance and governance frameworks of the hierarchy into alignment with the seven frameworks of the Joint Operating Committee. The Preliminary Specification achieves a speed, innovativeness and accountability in the producer firms and Joint Operating Committees.

This simple alignment has significant repercussions across the industry. Hardly any position that is involved in the day to day of the oil and gas industry is unaffected by the changes of moving to the Joint Operating Committee. This includes the oil and gas industry and the service industries that support the oil and gas producer. It also affects what we call service providers, a new sub-industry of process oriented organizations that provide services to the oil and gas producers and particularly, the Joint Operating Committees. These service providers are critical to the changes made in the industry to increase its profitability.

Innovation in the earth science and engineering disciplines are enabled in the Preliminary Specification. The research that preceded the Preliminary Specification determined what was needed in an organization in order for innovation to be enabled. These elements have been implemented into the software that is the Preliminary Specification and will be available to the producers that use the software. Innovation is as much an engineering discipline, and it can be reduced to a defined and replicable process if the organization is designed to enable it. The Preliminary Specification has taken this approach.

One of the key elements of the Preliminary Specification is the use of the “decentralized production model.” Use of this model enables us to provide the industry with the majority of the $94 billion in 2012 opportunity costs. It sees the producer firm stripped down to the C class executives, earth science and engineering resources, some legal and support staff. The remainder of the firms resources are allocated to service providers who are focused on the industry wide process, or subprocess. There they can apply the toolset of the division of labor and specialization to the global or industry wide data set as their client base. Billings for their services will be charged directly to the Joint Operating Committees in the month they are incurred.

The real value of the “decentralized production model” comes about when the Joint Operating Committee decides to shut-in production due to commodity prices not meeting the marginal costs. It will be at that time, when there is no production, that none of the associated overhead that is usually incurred by the service providers would be processed. And as a result no billing for that month will be sent to the Joint Operating Committee for the usual overhead costs. Therefore the property will have no production, no production costs and no overhead incurred during times it is shut-in. Only the costs of capital will be uncovered. This will reduce the downside to commodity prices as it reduces the commodities supply. And it reduces the losses on the property that would otherwise have to be added to the reserves costs to be made up in the future. If the industry were to adopt the Preliminary Specification they could mitigate the current natural gas pricing declines and deal with the prolific nature of the shale gas formations.

These are just some of the highlights of the Preliminary Specification. There are many more contained within its 175,000 words and the pages of this blog. I would encourage you to have a look and see for yourself if this is something that the oil and gas industry needs for today and the future.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

Some of the "What" and "How"

When it comes to the future organizational configuration of the oil and gas industry. “What” and “how” are the two key questions to ask in terms of its configuration. The Preliminary Specification uses the Joint Operating Committee as the key organizational construct in order for the industry to focus on its innovative and profitable needs. Those would be a large part of the answer of “what” is required. “How” it obtains these is through the Preliminary Specification and maybe most importantly, through the cultural ways that the Joint Operating Committee is used throughout the industry. We are moving to the cultural norm of the industry as the key organizational construct, and building the systems that identify and support that organization and culture. A radical shift in the way the industry is managed, to one that is consistent with the industry makeup.

Change within the industry is happening at a rapid rate and the current bureaucracy are at a loss to deal with the issues and opportunities. The earth science and engineering capabilities are moving faster than the organizations ability to address the changes. The best example is the shale revolution bringing on deliverability issues that are unidentified and unaddressed by the bureaucracy. We would expect that once the earth science and engineering resources are unencumbered by the bureaucracy that they will accelerate their capabilities even further.

The constraints to these resources may not be obvious at this time but there would be many. The critical resource constraints of time and money are controlled by the bureaucracy and they are expert in allocating the limits of time and effort. In an industry based on engineering principles, time and effort is a principle of unlimited expenditure. However, the unnecessary cutting off of time and effort in the time of the shale revolution and other discoveries is a destructive process, not one in which builds value. The future of the industry will be based on innovation in the earth science and engineering arenas and will be profitable to those that can compete on the principles in these disciplines.

Having an organization that supports this type of producer will be the organization that we set out to build today. It will be the organization that we set out to build the software that identifies and supports that organization. If we set out to build that software today we can have that industry tomorrow. It’s that simple. These are the steps that need to be taken in the 21st century for the innovative and profitable oil and gas industry. It doesn’t happen by chance anymore. That was in previous generations. The world has become too complicated to leave it to chance. There are too many vested interests that are working against the best interests of everyone to have the right things happen.

With the opportunity costs being $94 billion for the calendar year of 2012. The time is well past due that we begin down this road. The costs of these developments are incidental to the costs that the industry is already incurring by employing tired and outdated modes of organization. The Information Technology revolution is here for the oil and gas industry and its name is the Preliminary Specification, brought to you by People, Ideas & Objects. These are bold claims based on innovative ideas inherent in the Preliminary Specification. Ideas such as using the Joint Operating Committee as the key organizational construct and many others.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

Recalculating the Opportunity Costs

It is reasonable to assume that the bureaucracies yet unannounced “Behemoth” system will maintain the organizational layout that has served them so well since the 1960’s. Why not keep what has been in place for fifty or more years for fifty years more. The fact that the overhead burden is making the industry less dynamic and incapable of dealing with natural gas deliverability issues is of little concern to the bureaucracy themselves. Thinking of new ways, or even changing to the Preliminary Specification which provides a solution to the problem, would be counter to their best interests.

It will be interesting to see if the Preliminary Specification can overcome the inertia that is the bureaucracy in the oil and gas industry. We have quantified the issue at $67 billion for the 2012 calendar year based on the Preliminary Specifications ability to remove the marginal natural gas from the marketplace and effect an increase in the overall price. The impediment to doing this is the producers overhead structure is fixed and as a result looks distorted when there is any reduction in production. Therefore they continue to produce at capacity and take the price declines as an industry trend in which they have no control over. The problem is that the industry recently indicated that they would recommend a price of $6.70 per mmbtu as what the industry would want for a healthy natural gas business. I had calculated the $67 billion opportunity costs for 2012 at $5.50 per mcf. If the industry needs the higher price then we would need to remove an additional five percent of the production and therefore the opportunity costs would be in the range of $94 billion for 2012 alone.

In theory the Preliminary Specification is just an idea the bureaucracy will say. And without “Behemoth” they have no response to the idea. And remember, they will have to respect that idea when they go to build “Behemoth” as the “ideas” inherent in the Preliminary Specification are copyrighted. So how will they find a solution to these natural gas pricing issues that they have lived with and have not recognized now for almost three years. It has become pretty obvious, and I have to say that the bureaucracy is pretty bold these days. The question will remain how much longer will natural gas prices remain depressed using the business model that the bureaucracy is employing?

If you look at the U.S. Energy Information Administration chart for Monthly Dry Shale Gas Production you will see that this natural gas pricing problem will not go away with the prayers of the bureaucracy for one more cold winter. Since January 2007 production has shot up from about 2.5 BCF / day to approximately 27.5 BCF / day today. That accounts for almost 40 percent of the U.S. marketplace. The point is that all the gas, whether it is conventional or unconventional, needs the $6.70 / mmbtu in order to be profitable. With prolific formations such as shale gas, a new business model is needed in order to produce the natural gas at a profit.

And the Preliminary Specification is that business model. It reduces the producer to the C class executives, the earth science and engineering resources, some legal and support staff. The remainder of the resources are allocated to service providers who are focused on industry wide processes. This focus enables them to use the scope and scale of the industry wide client base to use the division of labor and specialization to provide the most efficient and effective solutions to their clients the Joint Operating Committees. Therefore when the Joint Operating Committee determines the property is to be shut-in due it not meeting its marginal costs, the costs of the service providers are not incurred and the properties production and overhead costs are not incurred during times when production is shut-in. Only the costs of capital are uncovered during times of shut-in production. This removes the marginal production from the marketplace and therefore reduces the downside swing in natural gas prices. And stops the losses that would otherwise have to be added to the reserves costs. Losses that will not have to be made up or earned in the future. A far more reasonable business model, but one that requires that the Preliminary Specification be built in order to define and support the innovative and profitable oil and gas producer.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

It's the 1960's

As much as we discuss the concepts of the division of labor and specialization. They are an important tool kit of the Preliminary Specification in providing value to the innovative and profitable oil and gas producer. Looking at the organizational structures of the oil and gas industry today does not reflect too much in terms of differences from the oil and gas producers of the 1960’s. You would have thought that in those fifty years there would have been some changes. It is appropriate to ask today is this same organizational structure the one that will provide the value generation for the industry in the future? If not then the tools of the division of labor and specialization are the means in which to generate that value.

Our current corporate model which focuses on the compliance and governance elements of the business have become distortions of what the innovative and profitable producer should be. The bureaucracy have become well briefed in the requirements of Sarbanes Oxley and other requirements and have these concerns front and centre in terms of their priorities. The business of the business, the Joint Operating Committee, is of little concern and is generally ignored. The focus and concern is of the corporation as a lone entity operating as a single entity. Its partners are non existent and the business of the business is as foreign to them as the people who reside in the earth science and engineering departments.

This separation and division of the organization between these two groups has been growing for the past fifty years. And is unnecessary. Compliance and governance should be the result of the focus of undertaking the business of the business. So what is the bureaucracy doing? A reasonable answer to that question is that it is a make work project. Much of what their domain of operations consists of can be automated and their role in the organization eliminated. But then that is why they are fighting so hard against People, Ideas & Objects. They don’t want anyone to hear this. Moving the compliance and governance frameworks into alignment with the Joint Operating Committees legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks is earth shattering. This alignment will have profound effects on the performance of the organization.

Adding to this alignment the division of labor and specialization that the software development capability that People, Ideas & Objects provides will bring further efficiencies and effectiveness. All economic development has occurred as a result of the changes made in the division of labor and specialization. To take the next step, from the organizational focus of what we have been trapped in since the 1960’s, needs the further definition being defined in the software. If you want to make a change in our organizations you must make the change in the software the organization uses first. Only then can the organization change.

The bureaucracy are aware of this and have used this knowledge to secure their future. They have not and will not sponsor any changes to the software as that would impose changes on their franchise. A very convenient situation. Do nothing and your salary and retirement benefits are assured. You only have to persevere through the brutally boring and increasingly maddening day to day.

The financial crisis showed us that the old ways were not working any more. As soon as we recognize that fact and make the changes that are necessary we can begin building value again. And the first step in building value is to organize ourselves for success.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.

Supply and Demand of Industry Technical Resources

Another key issue that the Preliminary Specification addresses is the shortfall in the sourcing of earth science and engineering resources. It is believed that the staffing of these key people will be in a shortfall for the foreseeable future. The difficulty is that you just can’t train additional resources in the short term. It takes decades and the number of people that are oriented to these professions are limited. Therefore a solution to this problem is difficult to prescribe and the cause of the shortfall would be complex. Here is how the Preliminary Specification sees the issues and how it has resolved the problem.

Much of the difficulties comes about as a result of the designation of one of the partners in the Joint Operating Committee as the operator. The producer who is operator is usually the operator of many properties and has developed their earth science and engineering capabilities to meet the demands for any and all contingencies that might occur for any of the properties that they are responsible for. In this day, with the broad scope and scale of the earth science and engineering specializations this is a very difficult aspect of a producers internal capabilities development. They are required to have just in time capabilities that are available for contingencies that are not budgeted for or planned. Building these organizations requires that they have at any time unused and unusable surplus capacity within the earth science and engineering disciplines to meet their overall demands.

Replicating this same organizational development across the industry in each producer we have additional unused and unusable capacity developed in each of these producers. So that on an industry wide basis there is substantial unused and unusable earth science and engineering capability that is unavailable to be used as a result of the way in which the industry organizes themselves around the concept of operator.

If we also look at the future of these organizations we understand that specialization and the division of labor is one way in which to resolve the shortfall and increase the productivity. However, if we apply these principles to the operator model we will find the scope and scale of the capability of the producer firm to expand further, and only exacerbate the problems that we are facing today. Specialization and the division of labor are a necessary aspect of the solution however what is needed is to resolve the method of organization and the elimination of the concept of operatorship.

Within the Preliminary Specification is the concept of pooling which has been developed to replace operatorship. It sees that the partnership which is represented by the Joint Operating Committee pools their technical resources to make up the earth science and engineering capabilities that are necessary. Each participant in the Joint Operating Committee are focused on different specializations in terms of their earth science and engineering capabilities. And as a result with the pooling they are able to cover off large areas of the necessary capabilities needed. Additional resources can be sourced from the marketplace. These being more of the generic or non critical tasks.

The Preliminary Specification enables this pooling through a number of collaborative interfaces and particularly through the Research & Capabilities and Knowledge & Learning modules. The overall strategy being the deployment of the right information by the right people at the right time. This is how we see the demand and supply of earth science and engineering talent rebalance itself for the long term and the producer address the needs of the energy consumer.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.