It is People, Ideas & Objects claim that we provide the most profitable means of oil and gas operations. And we do. This is through a variety of means and we’ll detail them here in the next few blog posts. The first aspect of our claim is that our
Revenue Model provides the lowest cost of obtaining an ERP system in the industry. And that is by charging for the costs of software development, plus an element of profit as our fee structure. Therefore the industry is only paying for the one time costs of software development. A fundamentally more efficient value proposition than any of our competitors.
We can do this because we are not focused on the traditional software company concerns of code and customers, but are oriented to the changing business dynamics of an innovative oil & gas, and service industries. This difference determines the motivation of the software developer over the long term. In People, Ideas & Objects instance we generate revenues on the basis of the changes that industry desires. Our motivation becomes the constant improvement of the software. In the traditional software vendor’s case they are motivated by their code and customer bases. The larger their code base the more difficult it becomes to change, which coincidentally does not generate revenue. And the larger the customer base the more costly the changes that need to made to each customer. Which coincidentally these changes to the customer software do not generate any revenues. What you have is a contrast in the dynamic nature of the software itself. In terms of its cost to the industry and the motivation behind the developer.
Within our Revenue Model we have an annual fee and penalty structure for those who have not participated on a timely basis. Isn’t the penalty, when paid, a benefit to the software developer above their regular fees? No, it is not. The penalty structure is designed so that each producer pays an equal share of the total costs of all of the development. There are no free riders in this program. If a producer were to wait until the fifth year to start to participate in the user community and use the software that was built by others; then they would have to pay the fees for those past five years plus the associated penalties as well. These fees and penalties would then be used to offset the following years costs before the calculation of the next years fee assessment. So the next years fees would be proportionally less the amount of any fees and penalties that were paid by producers who decided to join the community and use the software. We call this the participation bonus.
When we aggregate the fees across the industry. The revenues for People, Ideas & Objects fall within the scope of what is necessary to undertake the kind of work that is described in the
Preliminary Specification. These fees remain incidental to each producer on a comparative basis to the total costs of the software purchased from other ERP vendors. Producers / investors will be receiving an application that was developed with the full budget of the project. These costs, which will include the cloud computing infrastructure, will be a small percentage of those Information Technology costs that it replace. And as we will detail in the next few blog posts, these costs paid to People, Ideas & Objects will provide one of the elements of our claim that we provide the most profitable means of oil and gas operations.
Each year we specify the amount that each producer's share of costs will be. These will be on the basis of estimates of our understanding of what is required to maintain and develop the software to meet its competitive advantage of providing the most profitable means of oil and gas operations. So there is an inherent level of trust in the work that is done through the community, and the financial support that is provided. The research and software development necessary to make this happen can be significant and needs to be undertaken in a timely fashion. With today’s tools it can be done in a commercial fashion with remarkable speed. The real inhibition will be the communities ability to think fast enough. The producers are a critical part of the community. What can not happen is to have the funding for this development terminated as a result of a lack or fading interest by the producers. It is therefore inherent upon me to provide a compelling reason for that not to happen and that is through the fact that we provide the most profitable means of oil and gas operations.
The
Preliminary Specification provides the oil and gas investor with the business model for
profitable exploration and production. People, Ideas & Objects
Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me
here. Together we can begin to meet the future demands for energy.