Software Development Capabilities
One of the key capabilities that the innovative oil and gas producers will gain through participation in People, Ideas & Objects is its software development capability. In the 21st Century the need to meet changing conditions requires that your organization adapt. The problem with software is that it defines and supports an organization The software therefore has to make these changes before the organization can change. When you employ applications such as SAP you have little opportunity for changes in the software, and therefore have an unchanging organization. People, Ideas & Objects is a software development capability that is focused on change, that supports a dynamic and innovative oil and gas industry.
If we look at the business model of the various software providers we see a fundamental difference in the People, Ideas & Objects business model. SAP and others provide a software sale and support type of business model that has the producer pay for the majority of the software up front. Each year they pay a maintenance fee to keep the software up to date. This model does not provide for any change in the business. The SAP software application is the same that is sold to businesses around the world. It is a poor system for oil and gas. Any changes to accommodate the needs of the oil and gas industry have to be customized by the individual producer at their additional costs to the license fees. Software is not a key competitive advantage of the innovative oil and gas producer. SAP is also not oriented to change in their code as a result of their code structure and their customer base. Any changes to their code require extensive testing and engineering and redeployment to thousands of their customers. A costly undertaking that does not generate any revenue above what is already contracted for under the license agreement. This business model is what is considered the most successful in the oil and gas industry, from a producer's point of view.
People, Ideas & Objects business model is focused on change. Producers subscribe to the community and participate by paying the annual fees defined in the Revenue Model. Software development costs, because they are oriented to the oil and gas industry, are amortized over the entire People, Ideas & Objects subscribing participant producers. These fees support the software development, hardware infrastructure and user communities on an annual basis. The software is provided as a free service to the user community. Only producers who are subscribing participants will have accounts. This business model is focused on change within the oil and gas producer organization as defined in the Preliminary Specification. An integrated oil and gas solution built for the 21st Century.
Having this software development capability as an overall industry capability will be necessary for the dynamic and innovative oil and gas producer. As the producers organizations evolve the software will need to evolve first, because organizational change is more deliberate now that we are so dependent on software. If we don’t take control over the means of software’s production, then we can’t take control over the means of the production of oil and gas. Software play’s that important of a role in our lives today. From defining and supporting a more sophisticated specialization and division of labor, to enhancing greater collaborations. Software such as that defined in the Preliminary Specification is necessary for the industry to evolve.
The Preliminary Specification provides the oil and gas investor with the business model for profitable exploration and production. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy.