The Preliminary Specification Part LXXIII (K&L Part IV)
In our first pass through the Knowledge & Learning module we saw what the overall process was that this module, and the Research & Capabilities module, was providing the innovative oil and gas producer. That being, the People, Ideas & Objects application modules are a critical part of how product and service ideas are aggregated, filtered and parsed in the service industry. From having a free flowing, post your ideas on an industry wide publication, to generating funding for those ideas, to developing commercial products and services, to oil and gas producers enhancing and developing their internal capabilities, to focusing the right people on the right knowledge in the Joint Operating Committee, and enabling them to learn from what is not known. This overall process is managed through these two modules.
Today I want to discuss how the Knowledge & Learning module of the Preliminary Specification mimics the dynamics of the small oil and gas producer. Something that our research has shown is a necessity in terms of innovativeness.
The first question that we need to answer is; is the small oil and gas producer something that we want to emulate? I think so. In terms of optimizing the reserves of a field I think they have proven they have the skill and capabilities to move quickly and intelligently where the bureaucracy has been slow and cumbersome to identify and resolve issues. The producer firm maintains many of the managerial forms of control that have significant influence on the output of the Joint Operating Committee. And these forms of managerial control include AFE’s and the operational decision making process which are a part of the JOC.
In terms of the nature of organizations, I think we can agree the smaller the organization the more dynamic its performance. We return to Professor Richard Langlois book The Dynamics of Industrial Capitalism; Chapter 1 Progressive Rationalization for the following quote on the topic.
Schumpeter’s account of progressive rationalization takes the form of a contrast between two modes of economic organization, modes roughly cognate to the difference between the small owner-managed firm and the large multi-unit enterprise. Characteristically, however, the issue in Schumpeter is a dynamic one: he is concerned with the respective merits of these two modes of organization not in the static allocation of existing resources but in generation of economic change and growth. The paradox of Schumpeter is that he famously defended, and has come to be associated with, both of these modes as drivers of economic growth. Schumpeter has returned to prominence today as champion of the role of bold entrepreneurs in creating new combinations and redirecting the means of production into new channels, to such an extent that he is revered as an inspiration to the present-day field of entrepreneurship studies (Shane and Venkataraman, 2000). In this (Schumpeterian) literature, the force behind economic growth comes from individuals or small groups of individuals who work mostly outside the established structure of organization rather than from within it. pp. 17 - 18
This is not the same thing as leaving the keys to the Ferrari with your 18 year old son. The Joint Operating Committee is influenced heavily by what the producers have been able to provide through the Research & Capabilities module. They are providing the JOC, through the Knowledge & Learning module, with what is known to have worked and what has failed and provided the best people that they could towards making the project as successful as possible. Now its time, like all good parents, to see how “individuals or small groups of individuals who work mostly outside the established structure of organization” grow and develop the property. To do otherwise requires a 72 hour work day.
One thing we learned in our research on innovation is that it requires focus. And that starts with strategy. To apply generic corporate strategies to each property is an attempt to shoe-horn each property into a compromised situation. Each Joint Operating Committee requires its own unique strategy and that should be established by the partnership represented by the people who are assigned to work through their firms. Should the Joint Operating Committees be operated on a semi-autonomous basis as is suggested in this post? According to the research on innovation they have to. That however, does not mean they have to be blind and stupid to the ways and understandings of the companies that own an interest in them.
For the industry to successfully provide for the consumers energy demands, it’s necessary to build the systems that identify and support the Joint Operating Committee. Building the Preliminary Specification is the focus of People, Ideas & Objects. Producers are encouraged to contact me in order to support our Revenue Model and begin their participation in these communities. Those individuals that are interested in joining People, Ideas & Objects can join me here and begin building the software necessary for the successful and innovative oil and gas industry.
Please note what Google+ provides us is the opportunity to prove that People, Ideas & Objects are committed to developing this community. That this is user developed software, not change that is driven from the top down. Join me on the People, Ideas & Objects Google+ Circle and begin building the community for the development of the Preliminary Specification.