Lets review from a high level the process that is managed by the
Research & Capabilities module of People, Ideas & Objects
Preliminary Specification. The module has an interface to a marketplace where people, firms and service providers actively post their ideas for new products and services to help in the exploration and production of oil and gas. This marketplace provides the producer firm with the ability to explore new ideas and participate in their development with other producers. As time passes and the capabilities of the producer develops, they are able to deploy these enhanced capabilities through to their various Joint Operating Committees through interfaces in the
Knowledge & Learning module. What we are creating in the Research & Capabilities module is a window on the marketplace of ideas.
Now what is so significant about ideas. First its one of the few areas that computers are unable to provide any assistance in. People are the necessary ingredient in idea generation and application. The second important aspect of ideas is that we are going to need a lot more of them. The volume of ideas that are necessary today are an order of magnitude higher then what were required a generation ago. And the volume will need to be an order of magnitude higher in just a few years time. That is the nature of ideas.
If the innovative oil and gas producer is going to be iterating on the science and technology of the oil and gas industry. They will need to participate in a marketplace that is very dynamic. One that deals in every kind of idea, good, bad, brilliant, dumb or new. For if today it takes one idea to build one unit of value, tomorrow it will take two ideas to hold that value, and five ideas to build another unit of value. Such is the nature of where we are heading. If you’re not participating in the marketplace of ideas then you wont be participating in a market of value.
We are seeing the respect for ideas beginning to be reflected in the marketplace. Google’s acquisition of Motorola was a defensive move to shore up their patent portfolio. A $12 billion move. I have been overtly critical of the manner in which the oil and gas industry has treated the service industries Intellectual Property (IP). This must change and they must begin to respect the ownership and development of IP if they are to benefit from a marketplace of ideas. There is no one who will participate in a marketplace if they see that the oil and gas producers will not respect their IP. If they risk their IP being poached by their very customers, then they will not participate, and therefore the marketplace for ideas will stagnate. At which time, if that stagnation where to occur, the producers could call the service industry greedy.
Seeding the promising ideas with funding will be another role the producers will have to undertake. However, since they will be respecting the IP of the owners they will only have to fund one project, not several “me too” copy cats. This will allow the owner of the product or service to fully leverage the oil and gas producer marketplace for their product or service and hence, not have to rely to heavily on initial funding.
For the industry to successfully provide for the consumers energy demands, it’s necessary to build the systems that identify and support the Joint Operating Committee. Building the
Preliminary Specification is the focus of People, Ideas & Objects. Producers are encouraged
to contact me in order to support our
Revenue Model and begin their participation in these communities. Those individuals that are interested in joining People, Ideas & Objects
can join me here and begin building the software necessary for the successful and innovative oil and gas industry.
Please note what Google+ provides us is the opportunity to prove that People, Ideas & Objects are committed to developing this community. That this is user developed software, not change that is driven from the top down. Join me on the
People, Ideas & Objects Google+ Circle and begin building the community for the development of the Preliminary Specification.