Focused on the User
People, Ideas & Objects are focused on the user. The user is the person who works in oil and gas and is involved in the commercial operations of the producer, or Joint Operating Committee they are employed or otherwise engaged by. Whether that is in production, exploration, accounting, legal, land, personnel or any other department or classification that may have been used before. Our primary users hold the tacit knowledge of how the industry operates. One of the many things that we have learned in this blog. Is that tacit knowledge drives software definition. To preclude the user from the software's development precludes success, literally. With People, Ideas & Objects developers, users define and build the software tools they need to employ their tacit knowledge and ensure the producer maintains the most profitable means of oil and gas operations.
There is a second classification of user in the People, Ideas & Objects communities, that of a member of the Community of Independent Service Providers (CISP). CISP's are application specific resources that are generally employed through contractual arrangements with users, producers, JOC's and People, Ideas & Objects directly. CISP's provide services such as help-desk, accounting systems installation and integration, accounting service provider, training, or conference planner, to name just a few, on the People, Ideas & Objects applications.
All users maintain a relationship within the community through the license agreement between themselves and People, Ideas & Objects. Through the license users are provided with unlimited access to any and all of the Intellectual Property (IP) contained within the applications and communities. Access is provided at no cost to the user. This access to the Intellectual Property enables the focus of the users and CISP to be dedicated in an unconstrained manner to the issues and opportunities of the producers and JOC's.
It is through the license between People, Ideas & Objects and the producers that we are able to generate the software development revenues from this IP. Users and CISP's are free to generate income from the associated services they provide with the software. Producers and JOC's who's users use the applications will be required to pay for the use of the software. This is to ensure that the developments of the software and communities are not restricted in terms of what is possible.
One of the advantages of handling the IP in this manner is the producer and JOC's level of collaboration is facilitated around one software development vendor. Having different software applications operating in the industry limits the quality of the interactions between the producers represented in each JOC. These limitations can be seen in the following two expamples. Imagine if Exxon was the software provider, would any other producer be interested in using the applications? Or, if each member of a JOC were using a different software vendors applications, would each participant be able to use the new technologies as effectively as if they were all using the same system? Using one software developer, based on its IP, puts all the producers and users on the "same page" in terms of technical capability.
With the development of technologies, new ways of working together are being developed. As noted here, Sun Microsystems / Oracle has developed Project Wonderland that provides People, Ideas & Objects developments with the ability to have Avatars represent members of the user communities. Users Avatars could be deployed to negotiate agreements in a virtual environment, or deploy clones to actively market an oil and gas property in the Petroleum Lease Marketplace. The point of this discussion is to show the difference in terms of what can be done when applications are dealing in metaphors of Avatars and Marketplaces. For example, yesterday we discussed the new form of economic organization for the oil and gas investor, shareholder or director. The users in these communities are also reflective of this new economic organization.
People, Ideas & Objects are able to maintain their user focus as a result of the uncompromising manner in which this project is financed. Producers pay for the development and use of the software. The software and developments are not constrained by any debt or equity markets that People, Ideas & Objects may have participated in. Ours is an IP based constraint or opportunity. The focus can therefore remain on the user, the producer, the JOC and the innovative nature of the industry. Not on People, Ideas & Objects need to meet the next quarters reporting requirements.
If your an enlightened producer, an oil and gas director, investor or shareholder, who would be interested in funding these software developments and communities, please follow our Funding Policies & Procedures, and our Hardware Policies & Procedures. If your a government that collects royalties from oil and gas producers, and are concerned about the accuracy of your royalty income, please review our Royalty Policies & Procedures and email me. And if your a potential user of this software, and possibly as a member of the Community of Independent Service Providers, please join us here.
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