Stormy Clouds
I'm finding there is a surprising level of resistance to the concept of cloud computing, and I can clearly see the point of view of the pessimists. Firstly People, Ideas & Objects are proponents and active users of Cloud computing and expect to host the application modules on centralized servers. The resistance to the idea seems to be focused around the fact that the status-quo hierarchy. Who's decline is the defining purpose around People, Ideas & Objects. Doesn't want to have control, as represented by the computing of the firm to fall outside of their jurisdiction. When it comes to politics the status-quo is always mindful of its turf.
First the prototypical producer in the People, Ideas & Objects vision of the future has a revised competitive strategy. Which depends on the effective capability to exploit the lease and fixed assets the producer firm owns. The capability being an innovative and science oriented competitive strategy based on the earth sciences and engineering skills of their community or domain. Many an oil and gas firm has been launched from the CEO's kitchen table. What is different in this future vision is the CEO is the firm. Where ever and when ever he or she is working is where the firm exists. Incurring rent expense for the entire firm seems disproportionately excessive to me. Does a Doctor ensure that he has enough office space to visit each one of his patients, or just the patients that he needs to see that day. Mandatory attendance in the office by your manager will cease to exist in the People, Ideas & Objects applications when the management (noun) realizes the need to take attendance is no longer required.
If we go back to the Technical Vision of this project we see some of the assumptions that are the basis of this project. Its the Joint Operating Committee that is the entity that needs the processing. Which company will conduct the processing of the transactions for the joint account? As the Partnership Accounting Module notes, the costs are incurred by the partners on behalf of the JOC. And the vision sees each and every producer is contemplated to have provided some consideration, land, finance, ideas or capabilities in terms of meeting their legal commitment to the property. For innovation to take hold, the strategy of the JOC needs to be in the forefront of the management (verb) of the property. A compromised global corporate strategy of the operator is inadequate to meet the needs of each and every producers JOC.
Other assumptions include the asynchronous processing of transactions. These transactions will be generated throughout the area of which the operation resides. Whether that is the field, or anywhere in the world. People will not be going to the downtown office to make a business phone call or account for a transaction. The oil and gas business will take place everywhere and anywhere, as it always has, the centralization of staff in offices downtown is the situation that is changing.
Where does the server go in these otherwise empty buildings? Is it reasonable to expect to staff and house a number of servers in one location for the firm? Even if these resources are only required for 10% of the time? Remember we are focusing on the producers key competitive advantage of earth sciences, engineering capabilities, lease and asset holdings.
When Duvernay (a start-up that sold to Shell for $5.9 billion) and BlackPearl (a start-up sold to Shell for $2.4 billion) were sold. Was Shell anxious to take on Duvernay or BlackPearl's server and IT talent? Was that what was being sold? Of course not. Shell would have been interested in the Data, and in the People, Ideas & Objects application the data belongs to the producers based on their interest in the joint account. But to suggest the IT and accounting systems infrastructure contributed anything toward the $5.9 or $2.4 billion is foolish.
If anyone thinks Cloud Computing is a fad should try one of the services and think of it from a different point of view. It used to be that you could tell the importance of an individual by their title and the number of people they had reporting to them. This is last century thinking. Constraining ourselves with the burden of a hierarchy is an exercise in getting to the nut house quicker then any other route. What I think people should be thinking is how many hours of standard hour computing did I accomplish today. If I can access 250, or 1,000 hours of standard processing 365 days of a year. Is that not more a reflection of your value to society?
Where does one put (1,000 / 24) 42 computers to achieve that 1,000 hours per day? In there basement? Is it being suggested that an individual, who is conducting 1,000 hours processing per day, is less valuable then an individual who drives downtown to sit in front of one computer each day? During the course of a month accessing those 42 machines may need to balloon to several hundred or thousands for a matter of 15 minutes. Or, contract to 5 machines for the period of a week. If information is an advantage, should you wait for that one computer in front of the employee to do one thousand serial hours of processing?
Client server as a computing architecture is dead, long live client server. The technical vision that is the basis of this project notes the demise of the client server architecture. The four combined technologies of the technical vision enable a different architecture. One where sensors and processing is distributed throughout the field operation, phones, etc., etc. Is this processing and sensors only permitted to be calculated on a computer certified to be owned by one producer or the other? If so then building dedicated networks of devices is going to be a real growth industry.
Information Technology has matured, that is a given. It is however necessary to have a handful of staff that are specialized in the various sub-disciplines that make up the Information Technology domain. Continuing to employ them in a static environment where their skills are only needed 10% of the time, and the rest of the time is consumed in meetings and paper work to show their real value to the business. If this is the vision of how to earn the billion dollar buyouts like Duvernay and BlackPearl, I wish you luck. In the mean time, if you think that Cloud Computing does provide value, and makes sense, then please join me here.
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