McKinsey continue to impress with this latest video of Professor Hal Varian. He holds the dual role of Google Chief Economist and University of California at Berkeley Professor; and general all around thinker in Silicon Valley. I noticed that McKinsey are at the World Economic Forum in Davos Switzerland. I think it is reasonable to assume they will be heavily stimulated at this key conference and we should expect many more quality ideas to come from them.
This video is entitled "Hal Varian on how the Web challenges managers: Google’s chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation." Suggesting we are at a point in time where the component parts are now available, or as he suggests "Combinatorial Innovation". The difference between previous periods where component parts became available, today's "bits" of IT based ideas and information are shared without costs and are available to most of the people on the planet. We truly live in interesting times when something so simple is a fact of life, amazing.
Professor Varian quotes Alfred Chandler's seminal work in the 1930's and how the telegraph and railroad had a defining capability in the formation of our modern corporation. I have frequently commented on my frustration with the 2 hour / day ritual of driving to the office and back. Stating this drive was a waste of resources and asking if these same people drove home to make a personal phone call? Professor Varian makes the following comment and its impact on the way in which work will be conducted in the very near future.
Instead of people going to work, the work goes to you. And you can deal with the work at anytime and anyplace with the infrastructure that is in place.
Varian goes on to suggest that the ubiquity and affordability of the Internet will provide for a significant boost in productivity. That knowledge and intellectual property (IP) will be the basis of value. This is wholly consistent with my sense that the future earning power of individuals will be based on the ownership of IP, or more importantly for this community, that
People have access to IP.
Noting that IP has been revolutionized by the Internet. Today ideas are published as soon as they are conceived. (At least that is what I am doing
here.) This is wholly consistent with the ideas that were used to establish copyright. The act of publication is how the copyrights are earned. Allowing the world to find these ideas and build on them is the net benefit to society. Varian says this revolution is over, with the people willingly publishing and promoting the sharing of ideas.
This video is short, around 10 minutes, but the comments that are made are dramatic in their matter of fact-ness and importance to the work being done in
People, Ideas & Objects. Professor Varian looks at the seemingly unimportant transaction. How today we can and do so many more transactions through automation. Also how in the future many things can and will be contracted for, and how the ability to confirm a transaction is carried out appropriately.
Much of the work that went in to defining the Draft Specification was based on my understanding of the oil and gas industry, and the academic research in the area of transactions. This work includes most importantly Professors
Richard N. Langlois and
Carliss Baldwin. What the Draft Specification is designed to accomplish is what Professor Hal Varian suggests. I think as a result of Langlois' work, we have been able to move from a software system that processes transactions, to include the ability to design transactions with the objective of building value. Processing transactions in a software system is necessary functionality of any system today. The real value will be in the ability to design the transaction in a manner that ensures the value that is possible is attained. And that is one of the many things that makes
People, Ideas & Objects different.
Professor Varian suggests that he thinks an area where there is going to be another revolution is in the area of services. The community that forms here is how the energy industry will conduct its operations. Instead of the producers employing people directly, service based organizations will provide the resources for the producers to profitably explore and produce energy. These
services will have the software development capability and software tools that are being built here in
People, Ideas & Objects. And this "Community of Independent Service Providers" as I have been calling them; will apply those tools in value added services to the producers. None of these services have yet been defined, let alone built. These services are a critical aspect of this software development. Those people that wish to join this community and begin to build this software, and their own associated services should follow this
process.
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