The McKinsey Quarterly, Harnessing the power of informal employee networks.
McKinsey has published a new article about the power of networks under their "Strategic Organization" functional group. Recall Metcalfe's law states the power, or value, of a telecommunication's network is proportional to the square of the number of users of the system. Although I don't think that the McKinsey authors were thinking in terms of Metcalfe's law, I think it is relevant. The pertinence of the law applies to the number of people as much as it does to Ethernet connections. In this article McKinsey states that informal networks are flourishing in corporate America. This is an extension of "human nature, including mutual self-interest, leads people to share ideas and work together even when no one requires them to do so." Music to my ears and something that I suspected would begin to happen to corporations.
Although this article addresses only internal networks, in oil and gas particularly, these informal networks affect the communications between companies. Recall the discussion about the stickiness of information and how information flowed through a hierarchy much slower then through the industry itself. These are the informal networks that have been existence for as long as people were employed in corporations, what's different now is they are much larger in terms of participation and volume. The Information Technologies are making these networks the most effective way in which to get things done. I see this as the failure of the hierarchy and its second cousin the bureaucracy. The path of least resistance is going to be used by people whenever there is pressure to perform. And as McKinsey notes about companies, and particularly large companies, there are tangible benefits.
Most large corporations have dozens if not hundreds of informal networks, which go by the name of peer groups, communities of practice, or functional councils -- or have no title at all. These networks organize and reorganize themselves and extend their reach via cell phones, Blackberries, community Web sites, and other accessories of the digital age. As networks widen and deepen, they can mobilize talent and knowledge across the enterprise. They also help to explain why some intangible - rich companies, such as ExxonMobil and GE, have increased in scale and scope and boast superior performance.I can assure my readers that the ideas expressed in this blog have been resisted by the corporations. The corporations are unwilling to address these points and have systemically refused to sponsor or develop any of these initiatives. Just outside of their purview is the growing network of readers to this blog that see the long term solutions to their problems, and the network continues to grow. Sadly the bureaucracies will not participate until it is too late.
So it's unfortunate, at a time when the ability to create value increasingly depends on the ideas and intangibles of talented workers, that corporate leaders don't do far more to harness the power of informal networks. Valuable as they are, these ad-hoc communities clearly have shortcomings: they can increase complexity and confusion, and since they typically fly under management's radar, they elude control.And in oil and gas it doesn't need to be this way. Companies are a critical part of the community that is being built here. The ability to manage your business can be enhanced by getting behind these informal networks and enabling them with software such as I am discussing in this blog. By doing so, they would be able to harness the power of these networks and eliminate the down side risks associated with them. Downside risks that are detrimental to the firm and increasing in terms of scope and scale.
To me the most disappointing aspect of reading this article is that the Joint Operating Committee is the cultural way of the industry. Its inherent in everything that it does and yet, for purposes of the hierarchy and its compliance focused ERP system vendor, most and if not all aspects are ignored. Which leads to me to re-iterate the proposed Military Command and Control that is fundamental part of the Compliance and Governance module. In terms of organizational structures the hierarchy has had a good run for the past 100 years. However its time is up. One organizational structure that has been successful for many thousands of years and one that is proven to be successful at least 50% of the time (counting both winners and losers) is the Military Command structure. Why not use the Military Command and Control structure for these informal networks?
So there we have it, the people within organizations seek to form informal networks as the path of least resistance. And oil and gas assets are best managed through Joint Operating Committees. For the first time I think I begin to understand why management dis-likes the ideas I write about.
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